axe oil
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$7.35–$77.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.99avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,605.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, axe oil is a $60K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
axe oil market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #2,093
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
80
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
15%
- AXE46%
- BMED13%
- Foresco9%
- Kwan Loong7%
- Prince Of Peace6%
- FRANKINCENSE & MYRRH4%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top axe oil search terms
- axe oil15K/yr
- pain relief oil11K/yr
- pain oil6K/yr
- axe oil singapore original6K/yr
- axe brand medicated oil6K/yr
- axe brand universal oil7K/yr
- oil for pain relief4K/yr
- oil for pain3K/yr
Top axe oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Axe Brand Medicated Oil (Muscle Joint and Backache Pain Relief) (1.89 fl oz) (1 Bottle) (Solstice)
AXE$17.474.7★371 rev
Axe Brand Medicated Oil (Muscle Joint and Backache Pain Relief) (1.89 fl oz) (1 Bottle) (Solstice)
AXE$19.544.4★39 rev
BMED Axe Oil for Instant Pain Cold and Headache Relief 56ml 1 Pc
BMED$18.444.5★29 rev
Axe Universal Oil Aloe Vera Gel 1Gm(3 Ml (Pack of 4))
Foresco$15.354.3★104 rev
Axe Brand Medicated Oil (Muscle Joint and Backache Pain Relief) (1.89 fl oz) (6 Bottles) (Solstice)
AXE$77.404.7★68 rev
Newest
by launch date
Arnica Sore Muscle Massage Oil 100% Pure & Natural - Massage Therapy for Muscles & Joints Body Oil Infused with Arnica Extract Lavender Oil Peppermint Oil & Chamomile Oil 8 FL OZ
Lifebox Essentials$9.761,296 rev
BMED Axe Oil for Instant Pain Cold and Headache Relief 56ml 1 Pc
BMED$18.4429 rev
Axe Universal Oil Aloe Vera Gel 1Gm(3 Ml (Pack of 4))
Foresco$15.35104 rev
Frankincense & Myrrh Arthritis Pain Relief Rubbing Oil Dr Recommended 2 oz
FRANKINCENSE & MYRRH$20.934,294 rev
Cosmetasa Massage Oil for Sore Muscle Massage Therapy with Roller - All Natural Cruelty-Free Massage Oils for Muscle Relaxing & Joint Comfort - Arnica Extract with Lavender & Chamomile Oil (8.8 oz)
Cosmetasa$18.6819,997 rev
Trending
90-day click momentumAxe Brand Medicated Oil (Muscle Joint and Backache Pain Relief) (1.89 fl oz) (1 Bottle) (Solstice)
AXE$19.544.4★
Cosmetasa Massage Oil for Sore Muscle Massage Therapy with Roller - All Natural Cruelty-Free Massage Oils for Muscle Relaxing & Joint Comfort - Arnica Extract with Lavender & Chamomile Oil (8.8 oz)
Cosmetasa$18.684.6★
Axe Universal Oil Aloe Vera Gel 1Gm(3 Ml (Pack of 4))
Foresco$15.354.3★
BMED Axe Oil for Instant Pain Cold and Headache Relief 56ml 1 Pc
BMED$18.444.5★
Wong to Yick - Wood Lock Medicated Oil - Herbal Pain Relief for Muscular Aches Sprains Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML (1 Pack) 100% Authentic
HerbsDepo$22.024.6★
What buyers say about axe oil
What buyers praise and complain about, mined from review topics.What buyers love
“doesnt smell too bad”
“Good product, as expected”
“Effective”
“I purchase regularly for joint pain”
“Very affordable”
“This product gets in to sore muscles”
“Great massagers”
“Great for sinuses, headaches, etc”
“Its very soothing to put on your feet”
“As advertised”
What buyers complain about
“Very strong smell”
“It wont work properly unfortunately”
“Foot pain”
“Title is very misleading”
“Waste of Money”
“It came in leaked”
“It doesnt feel as strong or effective as it used to”
“Mediocre Minty Oil”
“Pump is broken”
“So disappointing that the company is advertising the one ingredient to be beneficial”
Top return reasons
Common questions
- Is axe oil profitable to sell on Amazon United States?
- The niche generates $60K/yr across 16 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the axe oil niche?
- 13 brands and 80 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in axe oil?
- Top complaints mined from reviews: Smell, Functionality-Overall, Pain Relief-Overall. The return rate is 0.4%.
- When does demand for axe oil peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the axe oil niche?
- Listings span $7.35–$77.40; the average listing price is $18.99 (sweet spot $15–$100). The average incumbent carries 5,605 reviews — the moat a new listing must climb.