autobrush toothpaste
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.15avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.94–$28.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good606.63avg incumbent reviews — the moat a new listing must climb
Market size
Good$659K$659K/yr · 304K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, autobrush toothpaste is a $659K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
autobrush toothpaste market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $515K–$686K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #340
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.6%
- Avg brand age
- 48 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
14
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
9%
- hello32%
- autobrush30%
- VOGSIG10%
- Smddx9%
- Feno7%
- NOHOO3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -15.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Top autobrush toothpaste search terms
- foam toothpaste97K/yr
- foaming toothpaste62K/yr
- autobrush toothpaste51K/yr
- hello whipped toothpaste18K/yr
- foam toothpaste for u shaped toothbrush11K/yr
- whipped toothpaste6K/yr
- foaming toothpaste for autobrush13K/yr
- auto brush toothpaste7K/yr
- foam toothpaste with fluoride12K/yr
- toothpaste foam6K/yr
Top autobrush toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes
hello$11.244.6★204 rev
Foam Toothpaste 2PCS Stain Removal Toothpaste for Sensitive Teeth Teeth foaming Whitening Baking Soda Spearmint Whitening Mousse Mouth Wash Water for Travel Friendly
Smddx$12.984.0★1,044 rev
Feno Foam Toothpaste Fluoride Free Xylitol Wild Mint 3.4 Fl Oz 3-Pack
Feno$28.584.4★62 rev
Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.954.6★57 rev
Autobrush Fluoride Foaming Toothpaste for Adults Mint Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$15.464.4★106 rev
Newest
by launch dateHello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes
hello$11.24204 rev
Feno Foam Toothpaste Fluoride Free Xylitol Wild Mint 3.4 Fl Oz 3-Pack
Feno$28.5862 rev
Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.9557 rev
Autobrush Fluoride Foaming Toothpaste for Adults Mint Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$15.46106 rev
Autobrush Fluoride-Free Foaming Toothpaste for Adults Mint Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 2)
autobrush$27.9122 rev
Trending
90-day click momentumAutobrush Fluoride-Free Foaming Toothpaste for Adults Mint Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 2)
autobrush$27.914.7★
Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes
hello$11.244.6★
Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 2)
autobrush$27.704.3★
Autobrush Fluoride Foaming Toothpaste for Kids Watermelon Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.954.4★
Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)
autobrush$14.954.6★
What buyers say about autobrush toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Interesting texture”
“Easy to use”
“it really does help keep my teeth white and clean”
“cleans the teeth good too”
“Works great, I love the foam and how it gets into all crevices to make to the ultimate clean”
“Better than the other brands”
“Good value”
“my breath fresh”
“Good with autobrush”
“It is very fuoamy just like advertised”
What buyers complain about
“Overpriced”
“doesnt last more than a month”
“DOES NOT DO WHAT IS ADVERTISED TO DO. DOES NOTHING”
“Not safe ingredients”
“WORKS OK DIDNT SEE MUCH CHANGE”
“too large for TSA”
“another brand for like a week since I am picky about textures”
“Rinsing with warm-hot water gets most of the paste off”
“it getting harder”
“Kicks that awful morning breath”
Top return reasons
Common questions
- Is autobrush toothpaste profitable to sell on Amazon United States?
- The niche generates $659K/yr across 19 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the autobrush toothpaste niche?
- 10 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in autobrush toothpaste?
- Top complaints mined from reviews: Value For Money, Durability, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for autobrush toothpaste peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- What does it cost to enter the autobrush toothpaste niche?
- Listings span $9.94–$28.58; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.