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Autobrush Toothpaste

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -15.4% this quarter, so Autobrush Toothpaste is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$659K/yr304K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
61%top-5 click share · 10 brands · 14 sellers

Flapen Score

Autobrush Toothpaste against its category

The dotted line is the Health & Household average. Past it, Autobrush Toothpaste is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autobrush Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Autobrush Toothpaste 304K times last year and spent an estimated $659K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $659K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
12.7%
Market size, estimated
$659Ka year
Peak month
February2.2× the quietest month
Top search term
foam toothpaste97K searches a year

02 · Price

A sale here is worth $17.15.

Listings sell for $17.15 on average, from $9.94 to $28.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $17.15 that is $13K to $17K a year per listing.

Average price
$17.15inside the $15 to $100 sweet spot
Price range
$9.94–$28.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #340 within Toothpaste. It carries 607 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#340in Toothpaste
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
607per listing
Listings tracked
19

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
48 months

Products

Top Autobrush Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

9%

  • Brand 132%
  • Brand 230%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Autobrush Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Autobrush Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam toothpaste97K/yr
  • foaming toothpaste62K/yr
  • autobrush toothpaste51K/yr
  • hello whipped toothpaste18K/yr
  • foam toothpaste for u shaped toothbrush11K/yr
  • whipped toothpaste6K/yr
  • foaming toothpaste for autobrush13K/yr
  • auto brush toothpaste7K/yr
  • foam toothpaste with fluoride12K/yr
  • toothpaste foam6K/yr

Reviews and returns

What reviews say buyers love and hate about Autobrush Toothpaste

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Texture/Consistency-Overall”
27%of negative reviews mention “Value For Money”
0.5%of orders come back
“Overpriced”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Autobrush Toothpaste questions

Answered from the same tracked data.