auromere toothpaste
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Great$992K$992K/yr · 546K searches
Price range
Good$6.24–$38.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.36avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,424.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, auromere toothpaste is a $992K/yr Amazon United States market (546K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
auromere toothpaste market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $862K–$1.1M
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
585
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
0%
- Himalaya76%
- Auromere19%
- ESSENTIAL TOOTHPASTE3%
- Dabur1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top auromere toothpaste search terms
- himalaya toothpaste216K/yr
- himalaya botanique toothpaste80K/yr
- auromere toothpaste76K/yr
- himalayan toothpaste28K/yr
- herbal toothpaste26K/yr
- ayurvedic toothpaste18K/yr
- meswak10K/yr
- meswak toothpaste16K/yr
- black seed toothpaste11K/yr
- toothpaste himalaya10K/yr
Top auromere toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Himalaya Botanique Whitening Complete Care Toothpaste Teeth Whitening Fights Plaque Fluoride Free Toothpaste No Artificial Flavors SLS Free Cruelty Free Foaming Mint Flavor 5.29 Oz 2 Pack
Himalaya$13.164.7★17,472 rev
Himalaya Botanique Whitening Complete Care Toothpaste Teeth Whitening Fights Plaque Fluoride Free No Artificial Flavors SLS Free Cruelty Free Foaming Simply Mint Flavor 5.29 Oz 4 Pack
Himalaya$22.644.7★17,472 rev
Himalaya Botanique Whitening Complete Care Toothpaste Teeth Whitening Fights Plaque Fluoride Free Toothpaste No Artificial Flavors SLS Free Cruelty Free Foaming Mint Flavor 5.29 Oz 1 Pack
Himalaya$6.934.7★17,472 rev
Himalaya Fluoride Free Botanique Whitening Nano Hydroxyapatite Toothpaste Support Enamel Strength & Integrity Great for Sensitive Teeth SLS Free & Vegan Mint 4 oz
Himalaya$10.534.6★3,685 rev
Auromere Ayurvedic Herbal Toothpaste Fresh Mint - Vegan Natural Non GMO Flouride Free Gluten Free with Neem & Peelu (4.16 oz) 2 Pack
Auromere$17.834.7★507 rev
Newest
by launch date
Himalaya Fluoride Free Botanique Whitening Nano Hydroxyapatite Toothpaste Supports Enamel Strength & Integrity Great for Sensitive Teeth SLS Free & Vegan Spearmint 4 oz
Himalaya$11.523,685 rev
Himalaya Fluoride Free Botanique Whitening Nano Hydroxyapatite Toothpaste Supports Enamel Strength & Integrity Great for Sensitive Teeth SLS Free & Vegan Peppermint 4 oz
Himalaya$11.033,685 rev
Himalaya Fluoride Free Botanique Whitening Nano Hydroxyapatite Toothpaste Support Enamel Strength & Integrity Great for Sensitive Teeth SLS Free & Vegan Mint 4 oz (Pack of 2)
Himalaya$20.753,685 rev
Himalaya Fluoride Free Botanique Whitening Nano Hydroxyapatite Toothpaste Support Enamel Strength & Integrity Great for Sensitive Teeth SLS Free & Vegan Mint 4 oz (Pack of 4)
Himalaya$35.163,685 rev
Himalaya Fluoride Free Botanique Whitening Nano Hydroxyapatite Toothpaste Support Enamel Strength & Integrity Great for Sensitive Teeth SLS Free & Vegan Mint 4 oz
Himalaya$10.533,685 rev
Trending
90-day click momentumHimalaya Fluoride Free Botanique Whitening Nano Hydroxyapatite Toothpaste Supports Enamel Strength & Integrity Great for Sensitive Teeth SLS Free & Vegan Spearmint 4 oz
Himalaya$11.524.6★
Himalaya Fluoride Free Botanique Whitening Nano Hydroxyapatite Toothpaste Supports Enamel Strength & Integrity Great for Sensitive Teeth SLS Free & Vegan Peppermint 4 oz
Himalaya$11.034.6★
Auromere Ayurvedic Herbal Neem & Clove Toothpaste - All Natural Fluoride Free Toothpaste for Adults and Kids Suitable for Sensitive Teeth SLS-Free Non GMO Vegan Cruelty-Free - 1 Pack
Auromere$9.904.7★
Himalaya Botanique Whitening Complete Care Toothpaste Teeth Whitening Fights Plaque Fluoride Free No Artificial Flavors SLS Free Cruelty Free Foaming Simply Mint Flavor 5.29 Oz 4 Pack
Himalaya$22.644.7★
Himalaya Botanique Complete Care Whitening Toothpaste Herbal Fluoride Free Peppermint Flavor Whitening Teeth Fights Plaque Freshens Breath No Artificial Flavors SLS Free Cruelty Free 2pk
Himalaya$13.094.7★
What buyers say about auromere toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints so far”
“keeps my teeth white”
“My teeth are clean”
“No artificial ingredients”
“It truly does help with gum pain”
“Affordable price”
“Freshens breath”
“Cleans well”
“fluoride free”
“Effective”
What buyers complain about
“INGREDIENTS ARE NOT 100% NATURAL nor ORGANIC”
“not worth the cost”
“False advertisement”
“Weird smell”
“I was a little unsure at first based on the color”
“Doesnt clean well”
“Garbage”
“allergic to SLS the mint flavoring is the worst ever”
“unfortunately tested positive for lead contamination”
“I didnt realize that the horrible taste is probably my because it contains saccharine”
Top return reasons
Common questions
- Is auromere toothpaste profitable to sell on Amazon United States?
- The niche generates $992K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the auromere toothpaste niche?
- 4 brands and 585 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in auromere toothpaste?
- Top complaints mined from reviews: Ingredients-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for auromere toothpaste peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the auromere toothpaste niche?
- Listings span $6.24–$38.54; the average listing price is $14.36 (sweet spot $15–$100). The average incumbent carries 7,424 reviews — the moat a new listing must climb.