Aura House

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +151.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

+151.5%

Conversion, latest week

1.6%

Market size, estimated

$175Ka year

Top search term

aura house diffusers for home45K searches a year

Listings sell for $96.44 on average, from $8.55 to $206.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $96.44 that is $10K to $24K a year per listing.

Average price

$96.44inside the $15 to $100 sweet spot

Price range

$8.55–$206.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$10K–$24K

Returns

0.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #597 within Aromatherapy. It carries 1,541 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

76%

Out of stock, average day

22.3%

Average rank

#597in Aromatherapy

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,541per listing

Listings tracked

17

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

25 months