Is aura house profitable to sell on Amazon United States?

The niche generates $175K/yr across 17 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +151.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the aura house niche?

10 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 87% of demand.

What does it cost to enter the aura house niche?

Listings span $8.55–$206.01; the average listing price is $96.44 (sweet spot $15–$100). The average incumbent carries 1,541 reviews — the moat a new listing must climb.

aura house

Worth a look

Shows demand growing +151.5% this quarter, but weak search conversion (1.6%) keeps it on the watch list.

Growth

Incredible+151.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$96.44

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,540.88

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.55–$206.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$175K

$175K/yr · 114K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, aura house is a $175K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

aura house market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $193K–$241K; units × avg price
Conversion rate: 1.6%
Avg BSR: #597
Page quality: 0%
Prime: 76%
Sponsored: 94%
Out of stock: 22.3%
Avg brand age: 25 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

Air-Scent31%
aurahouse23%
ScFZen23%
NoxLumina5%
Homedics4%
Aura Sensorial Aroma3%
Open — no brand owns it (4 brands, 10%)

Demand

Weekly Amazon search volume, last 8 weeks — +151.5% search growth over the last 90 days.

Open Trend

Top aura house search terms

aura house diffusers for home45K/yr +229.5%1.6% conv.
aura house18K/yr +312.6%1.1% conv.
aura house diffuser19K/yr +36.6%0.9% conv.
aura diffusers for home7K/yr +102.4%1.0% conv.
aurahouse scent diffuser6K/yr +52.6%1.6% conv.
aura diffuser6K/yr +92.8%0.7% conv.
aura home diffuser3K/yr +177.3%0.8% conv.
aura scent diffuser3K/yr +169.6%0.8% conv.
aura house scent diffuser3K/yr +67.1%0.5% conv.
ah diffuser3K/yr +26.8%0.4% conv.

All search terms

Top aura house products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Waterless Scent Diffuser Starter Kit with 5 Oils Luxury Hotel Style Cold Air Diffuser Oil Machine for Home 1000 Sq Ft Coverage Quiet Nebulizing Aromatherapy with Remote Tower Fabric Design Cream

ScFZen$82.844.4★104 rev

The AirScent Waterless Diffuser - Cold Air Scent Diffuser Oil Machine for Homes Offices Hotels and Spas - Aromatherapy Diffuser for Aesthetic Scenting - White - 4.05 Oz - Fragrance Oil Not Included

Air-Scent$92.064.5★1,026 rev

The AirScent Waterless Diffuser - Cold Air Scent Diffuser Oil Machine for Homes Offices Hotels and Spas - Aromatherapy Diffuser for Aesthetic Scenting - Black - 4.05 Oz - Fragrance Not Included

Air-Scent$92.304.5★1,026 rev

Aura House Smart Cold Air Diffuser & Fragrance Oil Duo Bluetooth App-Controlled Diffuser for Home (Collins & Coast 30 ml Oils) Hotel-Inspired Scents Effortless Ambiance

aurahouse$152.834.0★32 rev

Aura House Away Collection Essential-Oil-Infused Fragrance Oils (4 30 ml) Hotel-Inspired Cold-Air Diffuser Oils Pre-Balanced & Effortless

aurahouse$159.854.2★4 rev

Newest

by launch date

Waterless Scent Diffuser Kit with Lights -Max 2000 Sq Ft Coverage Essential Oil Diffuser for Home Hotels Offices Spas Aromatherapy Diffuser Large Room Included 108ml Scent Oils Black 10.6In

Dakomoda$110.3627 rev

2mo ago

Homedics SereneScent Waterless Diffuser Cold Air Scent Machine for Home Diffuser for Large Rooms App-Controlled Fragrance Diffuser with Timer and Ambient Lights Beige

Homedics$87.4827 rev

3mo ago

NoxLumina Waterless Diffuser Pro with 5 Scent Oils Luxury Hotel-Class Essential Oil Diffuser Aromatherapy Machine with 1500 Sq Ft Cover 6 Mist 4.06Oz Air Diffusers for Home Large Room Hotel SPA

NoxLumina$86.8588 rev

5mo ago

Aura House Away Collection Essential-Oil-Infused Fragrance Oils (4 30 ml) Hotel-Inspired Cold-Air Diffuser Oils Pre-Balanced & Effortless

aurahouse$159.854 rev

8mo ago

Aura House Ultimate Diffuser Kit Smart Bluetooth Cold-Air Diffuser with Fragrance Oils Cleaner & Neutralizer Complete Effortless Home Scent System

aurahouse$206.014 rev