atomy toothpaste
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible60.75avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.73avg listing price — sweet spot $15–$100
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$9.28–$38.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Bad$97K$97K/yr · 37K searches
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, atomy toothpaste is a $97K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
atomy toothpaste market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $95K–$119K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #1,212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 6.5%
- Avg brand age
- 58 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
75
Top-5 brand share
80%
Top 20: 80%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Big Man35%
- Generic22%
- --20%
- ECOAND9%
- BC2338%
- HJZWTS7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top atomy toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Korean Toothpaste Propolis Bees Dental Oral Care System (7.05 Oz x 5 pcs) for Atomy
Big Man$34.894.8★75 rev
Atomy Toothpaste Propolis 7.05 Oz Made in Korea
--$9.284.6★98 rev
Propolis Toothpaste 7.05 oz (200g) x 5 Tubes | Total Net Wt. 35.25 oz
Generic$34.214.5★14 rev
Propolis Toothpaste 1.76 oz (50g) x 4 Tubes | Total Net Wt. 7.05 oz (Set of 4)
Generic$19.944.8★15 rev
Korean Toothpaste Propolis Bees Dental Oral Care System (7.05 Oz x 2 pcs)
BC233$16.644.7★85 rev
Newest
by launch datePropolis Toothpaste 7.05 oz (200g) x 5 Tubes | Total Net Wt. 35.25 oz
Generic$34.2114 rev
Propolis Toothpaste 1.76 oz (50g) x 4 Tubes | Total Net Wt. 7.05 oz (Set of 4)
Generic$19.9415 rev
Atomy Toothpaste Plus with Propolis & Green Tea Extract - Travel Size (1.76 oz) x 4 Pack - Natural Oral Care for Gum Health Bad Breath Plaque Removal - Clear Gel Type
ECOAND$12.3812 rev
Korean Toothpaste Propolis Bees Dental Oral Care System (7.05 Oz x 5 pcs) for Atomy
Big Man$34.8975 rev
Atomy Toothpaste Propolis 5-Pack (5 x 7.05 oz)
ECOAND$38.70104 rev
Trending
90-day click momentumPropolis Toothpaste 7.05 oz (200g) x 5 Tubes | Total Net Wt. 35.25 oz
Generic$34.214.5★
Atomy Toothpaste Plus with Propolis & Green Tea Extract - Travel Size (1.76 oz) x 4 Pack - Natural Oral Care for Gum Health Bad Breath Plaque Removal - Clear Gel Type
ECOAND$12.385.0★
Korean Toothpaste Propolis Bees Dental Oral Care System (7.05 Oz x 5 pcs) for Atomy
Big Man$34.894.8★
Propolis Toothpaste 1.76 oz (50g) x 4 Tubes | Total Net Wt. 7.05 oz (Set of 4)
Generic$19.944.8★
Atomy Toothpaste Propolis 7.05 Oz Made in Korea
--$9.284.6★
What buyers say about atomy toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“It's good for teeth”
“Good quality”
“I was surprised at how well this toothpaste controls bad breath without having an overpowering minty flavor”
“my teeth feel cleaner”
“Effectiveness”
“good for price works as advertised”
“The greatest in my himble opnion”
“It's gentle enough for sensitive teeth”
“This toothpaste smells very good”
“The best toothpaste without chemicals”
What buyers complain about
“says it has fluoride”
“A little expensive”
Top return reasons
Common questions
- Is atomy toothpaste profitable to sell on Amazon United States?
- The niche generates $97K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the atomy toothpaste niche?
- 5 brands and 75 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in atomy toothpaste?
- Top complaints mined from reviews: Ingredients-Overall, Value For Money. The return rate is 0.4%.
- When does demand for atomy toothpaste peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the atomy toothpaste niche?
- Listings span $9.28–$38.70; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 61 reviews — the moat a new listing must climb.