atlas protein bars
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$35.57avg listing price — sweet spot $15–$100
Price range
Incredible$14.89–$87.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+64.0%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$280K$280K/yr · 207K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,909.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, atlas protein bars is a $280K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 66/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
atlas protein bars market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $445K–$534K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 19.4%
- Avg brand age
- 65 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
593
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
11%
- Atlas Protein Bar54%
- Transparent Labs26%
- PRIMA ANCESTRAL PROTEIN BAR3%
- RXBAR3%
- ALOHA2%
- Jacob2%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +64.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.7×
Top atlas protein bars search terms
- transparent labs protein bars52K/yr
- atlas protein bars70K/yr
- transparent labs bars13K/yr
- grass fed protein bars14K/yr
- transparent labs protein bar8K/yr
- off the farm bars9K/yr
- atlas bars13K/yr
- jacked granny protein bars5K/yr
- just ingredients protein bar4K/yr
- atlas bar6K/yr
Top atlas protein bars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Atlas Real Food High Protein Bars 20g Protein 1g Sugar Clean Ingredients High Fiber Low Sugar Snack Bar No Seed Oils No Artificial Sweeteners (Peanut Butter Chocolate Chip 12 Count)
Atlas Protein Bar$31.024.2★1,056 rev
Transparent Labs Protein+ Bars - Whole-Food Protein Bars w/ 15g+ Grass-Fed Whey & Egg Whites Protein Natural Peanut & Almond Butter No Artificial Sweeteners - Peanut Butter Chocolate Chip 12 Bars
Transparent Labs$40.034.6★37 rev
Atlas Real Food High Protein Bars 20g Protein 1g Sugar Clean Ingredients High Fiber Low Sugar Snack Bar No Seed Oils No Artificial Sweeteners (Variety 12 Count)
Atlas Protein Bar$36.024.5★213 rev
Atlas Real Food High Protein Bars 20g Protein 1g Sugar Clean Ingredients High Fiber Low Sugar Snack Bar No Seed Oils No Artificial Sweeteners (Salted Peanut Butter 12 Count)
Atlas Protein Bar$34.864.3★133 rev
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate
Transparent Labs$59.574.7★1,682 rev
Newest
by launch date
Atlas Real Food High Protein Bars 20g Protein 1g Sugar Clean Ingredients High Fiber Low Sugar Snack Bar No Seed Oils No Artificial Sweeteners (Dark Chocolate Almond 12 Count)
Atlas Protein Bar$35.1230 rev
Perfect Bar Protein + Prebiotics Chocolate Peanut Butter Protein Bar 20g Protein Grass-Fed Whey 6g Fiber With 3g Prebiotics Gluten-Free Non-GMO 2.4 Ounce Bar 7 Count
Perfect Bar$18.33125 rev
Atlas Real Food Protein Bar 20g Protein 10g Fiber 1g Sugar No Seed Oils No Artificial Sweeteners (Variety 4 Count)
Atlas Protein Bar$14.89213 rev
Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack
PRIMA ANCESTRAL PROTEIN BAR$22.6284 rev
Prima Ancestral Protein Bar | Grass Fed Protein Bars | 21g Protein Beef Tallow Seed Oil Free | Mocha 7 Pack
PRIMA ANCESTRAL PROTEIN BAR$27.3437 rev
Trending
90-day click momentumAtlas Real Food High Protein Bars 20g Protein 1g Sugar Clean Ingredients High Fiber Low Sugar Snack Bar No Seed Oils No Artificial Sweeteners (Dark Chocolate Almond 12 Count)
Atlas Protein Bar$35.124.4★
Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack
PRIMA ANCESTRAL PROTEIN BAR$22.623.3★
Atlas Real Food High Protein Bars 20g Protein 1g Sugar Clean Ingredients High Fiber Low Sugar Snack Bar No Seed Oils No Artificial Sweeteners (Variety 12 Count)
Atlas Protein Bar$36.024.5★
Perfect Bar Protein + Prebiotics Chocolate Peanut Butter Protein Bar 20g Protein Grass-Fed Whey 6g Fiber With 3g Prebiotics Gluten-Free Non-GMO 2.4 Ounce Bar 7 Count
Perfect Bar$18.334.4★
Prima Ancestral Protein Bar | Grass Fed Protein Bars | 21g Protein Beef Tallow Seed Oil Free | Mocha 7 Pack
PRIMA ANCESTRAL PROTEIN BAR$27.343.8★
What buyers say about atlas protein bars
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and healthy”
“High protein”
“Decent flavor”
“Great product as good as expected”
“Amazing ingredients”
“The texture is smooth”
“Good value for the money”
“not overly sweet”
“And it makes me happy that they are so healthy”
“Good chew to them”
What buyers complain about
“Chemical taste”
“Too expensive”
“the weird flavor”
“no nutritional information”
“Disgusting texture”
“So dry”
“along with many other harmful ingredients”
“is very hard to swallow”
“Artificial sweeteners and flavoring”
“Not sweet”
Top return reasons
Common questions
- Is atlas protein bars profitable to sell on Amazon United States?
- The niche generates $280K/yr across 29 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +64.0%. Flapen's verdict: Worth a look (66/100).
- How competitive is the atlas protein bars niche?
- 12 brands and 593 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in atlas protein bars?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for atlas protein bars peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 4.7× the quietest.
- What does it cost to enter the atlas protein bars niche?
- Listings span $14.89–$87.11; the average listing price is $35.57 (sweet spot $15–$100). The average incumbent carries 1,909 reviews — the moat a new listing must climb.