atkins soft baked protein bars
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.93–$33.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,720.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, atkins soft baked protein bars is a $11K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
atkins soft baked protein bars market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $18K–$24K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #386
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 38%
- Out of stock
- 6.7%
- Avg brand age
- 80 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
575
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Atkins76%
- Simple Mills10%
- Pure Protein10%
- Fiber One4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 9 weeks — -4.5% search growth over the last 90 days.Top atkins soft baked protein bars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Atkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 Count
Atkins$19.024.6★1,274 rev
Simple Mills Soft Baked Dark Chocolate Almond Flour Bars 5 ct 1.19 oz each
Simple Mills$4.934.5★2,164 rev
Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count
Pure Protein$17.033.7★157 rev
Atkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 Count
Atkins$22.184.4★1,129 rev
Atkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 Count
Atkins$6.554.0★5,304 rev
Newest
by launch datePure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count
Pure Protein$17.03157 rev
High Protein Vanilla Macadamia Nut Soft Baked Bars by Atkins
Atkins$9.1618 rev
Atkins Lemon Wafer Crisps Protein Snack 10g Protein 4g Net Carbs 1g Sugar 5g Fiber 5 Count
Atkins$6.89681 rev
Atkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 Count
Atkins$22.181,129 rev
Atkins Soft Baked Energy Bars Blueberry 15g Protein Excellent Source of Fiber 2g Sugar 1 pack (5 Bars)
Atkins$8.6074 rev
Trending
90-day click momentumAtkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 Count
Atkins$6.554.0★
High Protein Vanilla Macadamia Nut Soft Baked Bars by Atkins
Atkins$9.163.6★
Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count
Atkins$6.504.6★
Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count
Pure Protein$17.033.7★
Atkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 Count
Atkins$19.024.6★
What buyers say about atkins soft baked protein bars
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Good value and nutrition”
“lemon cream flavor”
“good as a sweet treat”
“Atkins quality control is relaxed at any rate”
“Good value for the money”
“feels familiar in a good way”
“Arrived fresh”
“The texture is very soft and pleasant”
“Simple mills soft baked cookies”
What buyers complain about
“Tastes like chemicals”
“Tasted dry and powdery”
“No flavor”
“too expensive”
“Too sweet”
“Dont like the texture”
“Quality Control is not great”
“Proteine Bars Are not my thing”
“The coconut is kind of chewy”
“Also mine were not very fresh in my opinion”
Top return reasons
Common questions
- Is atkins soft baked protein bars profitable to sell on Amazon United States?
- The niche generates $11K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the atkins soft baked protein bars niche?
- 4 brands and 575 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in atkins soft baked protein bars?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.
- What does it cost to enter the atkins soft baked protein bars niche?
- Listings span $4.93–$33.38; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 2,721 reviews — the moat a new listing must climb.