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Atkins Soft Baked Protein Bars

Fail

The top 5 brands take 100% of clicks, so Atkins Soft Baked Protein Bars is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$11K/yr14K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
55%top-5 click share · 4 brands · 575 sellers

Flapen Score

Atkins Soft Baked Protein Bars against its category

The dotted line is the Health & Household average. Past it, Atkins Soft Baked Protein Bars is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atkins Soft Baked Protein Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Atkins Soft Baked Protein Bars 14K times last year and spent an estimated $11K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
6.3%
Market size, estimated
$11Ka year
Top search term
atkins soft baked protein bars10K searches a year

02 · Price

A sale here is worth $12.22.

Listings sell for $12.22 on average, from $4.93 to $33.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $12.22 that is $1K to $3K a year per listing.

Average price
$12.22under the $15 to $100 sweet spot
Price range
$4.93–$33.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #386 within Nutrition Bars & Drinks. It carries 2,721 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
77%
Out of stock, average day
6.7%
Average rank
#386in Nutrition Bars & Drinks
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,721per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Atkins Soft Baked Protein Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

575

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 210%
  • Brand 310%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Atkins Soft Baked Protein Bars search demand

Weekly searches over the year. Pick a range.

400300Spike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Atkins Soft Baked Protein Bars

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Taste-Overall”
32%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes like chemicals”
A buyer, on “Taste-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Atkins Soft Baked Protein Bars questions

Answered from the same tracked data.