Atkins Soft Baked Protein Bars
FailThe top 5 brands take 100% of clicks, so Atkins Soft Baked Protein Bars is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $11K/yr14K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 575 sellers
Flapen Score
Atkins Soft Baked Protein Bars against its category
The dotted line is the Health & Household average. Past it, Atkins Soft Baked Protein Bars is stronger. Inside it, weaker.
Market
The Atkins Soft Baked Protein Bars market on Amazon at a glance
Shoppers on Amazon United States searched for Atkins Soft Baked Protein Bars 14K times last year and spent an estimated $11K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $11Ka year
- Top search term
- atkins soft baked protein bars10K searches a year
02 · Price
A sale here is worth $12.22.
Listings sell for $12.22 on average, from $4.93 to $33.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $12.22 that is $1K to $3K a year per listing.
- Average price
- $12.22under the $15 to $100 sweet spot
- Price range
- $4.93–$33.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #386 within Nutrition Bars & Drinks. It carries 2,721 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 77%
- Out of stock, average day
- 6.7%
- Average rank
- #386in Nutrition Bars & Drinks
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 2,721per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Atkins Soft Baked Protein Bars products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Atkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 Count
- Price
- $19.02
- Rating
- 4.6/5
- Reviews
- 1,274
- Age
- 3y ago

Simple Mills Soft Baked Dark Chocolate Almond Flour Bars 5 ct 1.19 oz each
- Price
- $4.93
- Rating
- 4.5/5
- Reviews
- 2,164
- Age
- 6y ago

Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count
- Price
- $17.03
- Rating
- 3.7/5
- Reviews
- 157
- Age
- 8mo ago

Atkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 Count
- Price
- $22.18
- Rating
- 4.4/5
- Reviews
- 1,129
- Age
- 2y ago

Atkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 Count
- Price
- $6.55
- Rating
- 4.0/5
- Reviews
- 5,304
- Age
- 5y ago
Trending
estimated 90-day click momentum
Atkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 Count
- Price
- $6.55
- Rating
- 4.0/5
- Reviews
- 5,304
- Age
- 5y ago

High Protein Vanilla Macadamia Nut Soft Baked Bars by Atkins
- Price
- $9.16
- Rating
- 3.6/5
- Reviews
- 18
- Age
- 10mo ago

Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count
- Price
- $6.50
- Rating
- 4.6/5
- Reviews
- 4,926
- Age
- 20y ago

Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count
- Price
- $17.03
- Rating
- 3.7/5
- Reviews
- 157
- Age
- 8mo ago

Atkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 Count
- Price
- $19.02
- Rating
- 4.6/5
- Reviews
- 1,274
- Age
- 3y ago
Newest
by launch date
Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count
- Price
- $17.03
- Rating
- 3.7/5
- Reviews
- 157
- Age
- 8mo ago

High Protein Vanilla Macadamia Nut Soft Baked Bars by Atkins
- Price
- $9.16
- Rating
- 3.6/5
- Reviews
- 18
- Age
- 10mo ago

Atkins Lemon Wafer Crisps Protein Snack 10g Protein 4g Net Carbs 1g Sugar 5g Fiber 5 Count
- Price
- $6.89
- Rating
- 4.2/5
- Reviews
- 681
- Age
- 1y ago

Atkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 Count
- Price
- $22.18
- Rating
- 4.4/5
- Reviews
- 1,129
- Age
- 2y ago

Atkins Soft Baked Energy Bars Blueberry 15g Protein Excellent Source of Fiber 2g Sugar 1 pack (5 Bars)
- Price
- $8.60
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
575
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
0%
- Atkins76%
- Simple Mills10%
- Pure Protein10%
- Fiber One4%
- Open — no brand owns it (0%)
Demand
Atkins Soft Baked Protein Bars search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Atkins Soft Baked Protein Bars
We read the reviews and the return reasons for every product selling here.
“Tastes like chemicals”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Atkins Soft Baked Protein Bars questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









