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Atkins Protein Chips

Fail

The top 5 products take 100% of clicks, so Atkins Protein Chips is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$165K/yr79K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
100%top-5 click share · 1 brands · 7 sellers

Flapen Score

Atkins Protein Chips against its category

The dotted line is the Health & Household average. Past it, Atkins Protein Chips is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atkins Protein Chips market on Amazon at a glance

Shoppers on Amazon United States searched for Atkins Protein Chips 79K times last year and spent an estimated $165K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
10.3%
Market size, estimated
$165Ka year
Peak month
August66.4× the quietest month
Top search term
quest nacho cheese protein chips17K searches a year

02 · Price

A sale here is worth $20.43.

Listings sell for $20.43 on average, from $9.04 to $25.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $20.43 that is $41K to $51K a year per listing.

Average price
$20.43inside the $15 to $100 sweet spot
Price range
$9.04–$25.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$41K–$51K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #2 within Healthy Snacks & Beverages. It carries 14,285 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#2in Healthy Snacks & Beverages
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
14,285per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Atkins Protein Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Atkins Protein Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 66.4×

Search terms

Top Atkins Protein Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quest nacho cheese protein chips17K/yr
  • quest chips nacho cheese12K/yr
  • atkins chips16K/yr
  • quest nacho chips7K/yr
  • quest protein chips nacho cheese5K/yr
  • atkins protein chips9K/yr
  • quest chips nacho4K/yr
  • quest chips cheddar3K/yr
  • quest nacho2K/yr
  • atkins chips protein1K/yr

Reviews and returns

What reviews say buyers love and hate about Atkins Protein Chips

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Little pricey”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Atkins Protein Chips questions

Answered from the same tracked data.