Is atkins protein chips profitable to sell on Amazon United States?

The niche generates $165K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (40/100).

How competitive is the atkins protein chips niche?

1 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in atkins protein chips?

Top complaints mined from reviews: Value For Money, Taste-Overall, Salt Content. The return rate is 0.0%.

When does demand for atkins protein chips peak?

Demand peaks in Jul–Aug; the busiest month runs 66.4× the quietest.

What does it cost to enter the atkins protein chips niche?

Listings span $9.04–$25.30; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 14,285 reviews — the moat a new listing must climb.

atkins protein chips

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$20.43

avg listing price — sweet spot $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$9.04–$25.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$165K

$165K/yr · 79K searches

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Review moat

Bad14,284.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, atkins protein chips is a $165K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

atkins protein chips market data

Units sold / yr: 10K–13K; avg 2,000–2,500/product
Revenue / yr: $204K–$255K; units × avg price
Conversion rate: 10.3%
Avg BSR: #2
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 13.9%
Avg brand age: 65 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Quest100%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -0.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 66.4×

Open Trend

Top atkins protein chips search terms

quest nacho cheese protein chips17K/yr +35.2%12.4% conv.
quest chips nacho cheese12K/yr +32.3%13.0% conv.
atkins chips16K/yr -47.7%0.8% conv.
quest nacho chips7K/yr -8.3%11.8% conv.
quest protein chips nacho cheese5K/yr -7.8%9.9% conv.
atkins protein chips9K/yr -39.4%0.0% conv.
quest chips nacho4K/yr +47.5%10.9% conv.
quest chips cheddar3K/yr +37.9%15.3% conv.
quest nacho2K/yr +32.2%16.4% conv.
atkins chips protein1K/yr +36.5%0.0% conv.

All search terms

Top atkins protein chips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Quest Nutrition Nacho Cheese Tortilla Style Protein Chips 18g Protein 4g Net Carb Low Carb Gluten Free 1.1 oz (Pack of 12)

Quest$25.304.5★24,658 rev

Quest Nutrition Nacho Cheese Tortilla Style Protein Chips 18g Protein 4g Net Carb Low Carb Gluten Free 1.1 oz (Pack of 4)

Quest$9.044.5★24,658 rev

Quest Nutrition Cheese Lovers Variety Pack Nacho Tortilla Style Protein Chips Cheddar & Sour Cream Chips Cheddar Blast Crackers (4 of Each) 1.1 oz 12 Count

Quest$24.894.6★423 rev

Quest Nutrition Cheddar & Sour Cream Protein Chips 19g Protein 4g Net Carbs Low Carb Gluten Free 1.1 oz (Pack of 12)

Quest$22.484.4★7,399 rev

Newest

by launch date

Quest Nutrition Nacho Cheese Tortilla Style Protein Chips 18g Protein 4g Net Carb Low Carb Gluten Free 1.1 oz (Pack of 4)

Quest$9.0424,658 rev

11mo ago

Quest Nutrition Cheese Lovers Variety Pack Nacho Tortilla Style Protein Chips Cheddar & Sour Cream Chips Cheddar Blast Crackers (4 of Each) 1.1 oz 12 Count

Quest$24.89423 rev

1y ago

Quest Nutrition Cheddar & Sour Cream Protein Chips 19g Protein 4g Net Carbs Low Carb Gluten Free 1.1 oz (Pack of 12)

Quest$22.487,399 rev

6y ago

Quest Nutrition Nacho Cheese Tortilla Style Protein Chips 18g Protein 4g Net Carb Low Carb Gluten Free 1.1 oz (Pack of 12)

Quest$25.3024,658 rev

7y ago

What buyers say about atkins protein chips

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall40%

“Absolutely delicious”

Nutritional Content26%

“an easy way to get some protein”

Flavor16%

“true to flavors”

Quality-Overall2%

“Loved the variety”

Value For Money1%

“cheaper than Wal-Mart”

Sour1%

“sour cream variety”

Blend/Ratio1%

“Great combination, the crackers were a nice addition to this combo”

Assembly/Installation1%

“Very easy to install”

Texture/Consistency-Overall1%

“They still have the texture I like as well”

Ease Of Use0%

“Its a convenient option for a quick”

What buyers complain about

Value For Money21%

“Little pricey”

Taste-Overall14%

“Taste horrible”

Salt Content10%

“Sodium is a bit high and additives”

Flavor7%

“I don't like a strong protein flavor or grainy texture”

Stale/Rotten/Spoiled5%

“Completely stale”

Nutritional Content4%

“Not as healthy as you think”

Texture/Consistency-Overall4%

“the texture terrible”

Durability2%

“only lasted for a weekend lmao oops”

Ease Of Chewing/Swallowing1%

“hard to eat because texture is off”

Ingredients-Overall1%

“So I know these are not necessarily the purest ingredients”

Top return reasons

Flavor37%

Taste-Overall17%

Salt Content13%

Size-Overall7%

Value For Money7%

Functionality-Overall7%

Quality-Overall7%

Stale/Rotten/Spoiled7%

Common questions

Is atkins protein chips profitable to sell on Amazon United States?: The niche generates $165K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (40/100).
How competitive is the atkins protein chips niche?: 1 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in atkins protein chips?: Top complaints mined from reviews: Value For Money, Taste-Overall, Salt Content. The return rate is 0.0%.
When does demand for atkins protein chips peak?: Demand peaks in Jul–Aug; the busiest month runs 66.4× the quietest.
What does it cost to enter the atkins protein chips niche?: Listings span $9.04–$25.30; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 14,285 reviews — the moat a new listing must climb.