athletic tape
Worth a lookShows a $2.1M/yr market, but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Market size
Incredible$2.1M$2.1M/yr · 2.1M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Price range
Okay$5.15–$19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,436.63avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, athletic tape is a $2.1M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
athletic tape market data
- Units sold / yr
- 200K–250K
- avg 12,500–15,000/product
- Revenue / yr
- $1.9M–$2.4M
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.1%
- Avg brand age
- 54 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
25
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- ADMITRY44%
- Hampton Adams20%
- NUITPY7%
- iFwevs6%
- OK TAPE6%
- UNBEATABLE ENERGY5%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top athletic tape search terms
- athletic tape1.1M/yr
- sports tape235K/yr
- wrist tape170K/yr
- athletic tape for sports43K/yr
- ankle tape63K/yr
- sports tape athletic74K/yr
- sport tape54K/yr
- soccer tape47K/yr
- wrist tape soccer36K/yr
- white athletic tape37K/yr
Top athletic tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ADMITRY Athletic Tape 5 Pack White Sports Tape Very Strong No Sticky Residue Wrist Ankle Tape for Gymnastics Boxing Lacrosse Climbing Hockey Bat
ADMITRY$8.374.4★5,742 rev
Hampton Adams | As Seen on Shark Tank | Original Athletic Sports Tape (3-Pack) | 45ft Rolls | Very Strong Easy Tear NO Sticky Residue | Best Tape for Athlete & Trainers | Fingers Ankles (White)
Hampton Adams$10.304.5★19,489 rev
ADMITRY Athletic Tape 5 Pack Black Sports Tape Strong Stick No Sticky Residue for Hockey Climbing Sports Medical Splints
ADMITRY$8.644.4★5,742 rev
Hampton Adams | As Seen on Shark Tank | Original Athletic Sports Tape (3-Pack) | 45ft Rolls | Very Strong Easy Tear NO Sticky Residue | Best Tape for Athlete & Trainers | Fingers Ankles (Black)
Hampton Adams$10.184.5★19,489 rev
(3 Pack) White Athletic Sports Tape Very Strong Easy Tear No Sticky Residue Tape for Athlete & Sport Trainers & First Aid Injury Wrap Suitable for Bats Tennis Gymnastics & Boxing1.5in X 35ft
iFwevs$7.184.5★2,795 rev
Newest
by launch date
NUITPY 8 Pack Athletic Tape White Sports Tape Easy Tear Wrist Tape Strong Adhesion Tapes for Boxing Gymnastics Hockey Soccer Lacrosse and First Aid(1.5in x 184ft Total)
NUITPY$9.95214 rev
Athletic Tape 2 Pack White Sports Tape Athletic Strong-Breathable-Easy Tear-No Sticky Residue Wrist Ankle Tape for Lacrosse Boxing Gymnastics Climbing Soccer Hockey Bat Injuries Medical
UNBEATABLE ENERGY$5.15454 rev
Professional 6 Pack White Athletic Sports Tape - 1.5 Inch 27 Feet Per Roll | Total 162 Feet Very Strong Easy Tear No Sticky Residue Wrist Ankle Tape for Football Climbing Soccer Gymnastics Injuries
Fiuddy$8.39287 rev
5 Rolls Kinesiology Tape 5 Colors 2 inch x 16.4 Feet Waterproof Athletic Tape Uncut Kinetic Tape Elastic Muscle Tape Sports Tape Knee Tape for Exercise and Daily Use
NUITPY$10.092,713 rev
AZEN 16 Pack Self Adhesive Bandage Wrap Black 2 X 5 Yards Black Athletic Tape Vet Wrap Tattoo Grip Tape WrapAnkle Tape Cohesive Bandage Wrap
AZEN$8.673,288 rev
Trending
90-day click momentumNUITPY 8 Pack Athletic Tape White Sports Tape Easy Tear Wrist Tape Strong Adhesion Tapes for Boxing Gymnastics Hockey Soccer Lacrosse and First Aid(1.5in x 184ft Total)
NUITPY$9.954.6★
Hampton Adams | As Seen on Shark Tank | Original Athletic Sports Tape (3-Pack) | 45ft Rolls | Very Strong Easy Tear NO Sticky Residue | Best Tape for Athlete & Trainers | Fingers Ankles (White)
Hampton Adams$10.304.5★
5 Rolls Kinesiology Tape 5 Colors 2 inch x 16.4 Feet Waterproof Athletic Tape Uncut Kinetic Tape Elastic Muscle Tape Sports Tape Knee Tape for Exercise and Daily Use
NUITPY$10.094.1★
KISEER 15 Pack 2 Inch x 5 Yards Self Adhesive Bandage Breathable Cohesive Bandage Wrap Rolls Elastic Self-Adherent Tape for Stretch Athletic Sports Wrist Ankle
KISEER$9.034.7★
ADMITRY Athletic Tape 5 Pack Black Sports Tape Strong Stick No Sticky Residue for Hockey Climbing Sports Medical Splints
ADMITRY$8.644.4★
What buyers say about athletic tape
What buyers praise and complain about, mined from review topics.What buyers love
“Great adhesive”
“Seems to be a good product, as advertised”
“Great value”
“As advertised”
“is easy to work with”
“otherwise it does its job”
“great color selection”
“Easy to use lightweight helps with knee pain and support love the different colors and very effective”
“the grip is strong”
“strong and durable”
What buyers complain about
“Adhesive is not very good”
“Cheap Quality”
“Caused a rash”
“It is difficult to use”
“Literally ripped a layer of my skin off”
“Leaves residue and pulls skin”
“Hurts”
“Fell off in 10 minutes”
“no elasticity”
“It is on the thinner side compared to big name brands”
Top return reasons
Common questions
- Is athletic tape profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 16 tracked products. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the athletic tape niche?
- 11 brands and 25 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in athletic tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Allergies. The return rate is 0.9%.
- When does demand for athletic tape peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the athletic tape niche?
- Listings span $5.15–$19.00; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 5,437 reviews — the moat a new listing must climb.