athletes foot spray
Launch itA $3.5M/yr market growing +10.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.5M$3.5M/yr · 1.4M searches
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Price range
Good$5.15–$30.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,196.42avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, athletes foot spray is a $3.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
athletes foot spray market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $2.4M–$3.2M
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
129
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
1%
- Dr. Scholl's29%
- Lamisil27%
- Lotrimin24%
- Tinactin15%
- TAGRID3%
- Desenex1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top athletes foot spray search terms
- athletes foot spray468K/yr
- tinactin spray antifungal140K/yr
- antifungal spray125K/yr
- tinactin107K/yr
- foot spray antifungal73K/yr
- athletes foot spray antifungal56K/yr
- lamisil spray55K/yr
- foot fungus spray45K/yr
- antifungal foot spray48K/yr
- athlete foot spray38K/yr
Top athletes foot spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lamisil Athletes Foot Spray Antifungal 1 Week Foot Fungus Treatment Prescription Strength Terbinafine Relieves Treats & Prevents Recurrence 4.2 oz (120 g)
Lamisil$12.864.5★266 rev
Dr. Scholls ODOR-X ATHLETES FOOT MEDICATED POWDER SPRAY 4.7 oz // 24-Hour Relief of Itching & Burning Clinically Proven Cures & Prevents Most Athletes Foot Destroys Odors Instantly
Dr. Scholl's$5.154.6★7,167 rev
Tinactin Antifungal Liquid Spray 5.30 oz (Pack of 2)
Tinactin$24.544.8★975 rev
Dr. Scholls ODOR-X ATHLETES FOOT MEDICATED LIQUID SPRAY 5.3 oz // 24-Hour Relief of Itching & Burning Instantly Cools Cures & Prevents Most Athletes Foot Destroys Odors Instantly
Dr. Scholl's$6.244.6★5,344 rev
Lotrimin AF Athletes Foot Powder Spray Miconazole Nitrate 2% Clinically Proven Effective Antifungal Treatment of Most AF Jock Itch and Ringworm 4.6 Ounce (Pack of 3)
Lotrimin$24.864.6★5,909 rev
Newest
by launch dateLamisil Athletes Foot Spray Antifungal 1 Week Foot Fungus Treatment Prescription Strength Terbinafine Relieves Treats & Prevents Recurrence 4.2 oz (120 g)
Lamisil$12.86266 rev
Lamisil Jock Itch Antifungal Spray 1 Week Jock Itch Treatment Clinically Proven Fast and Effective Symptom Relief of Itching Burning Redness 4.2 oz (120 g)
Lamisil$12.38253 rev
Dr. Scholls Odor-X Athletes Foot Antifungal Cream Treatment - 24 Hour Itching & Burning Relief Treats Athletes Foot Easy Use Precision Pump Helps to Eliminate & Prevent Odors Foot Health 1 Oz
Dr. Scholl's$10.21113 rev
TAGRID Athletes Foot Treatment: Maximum Strength Antifungal Spray for Athletes Foot Fungus Jock Itch Ringworm Treatment for Humans - Anti Itch Spray for Itchy Skin Relief (3.5 Fl Oz (Pack of 1))
TAGRID$23.7699 rev
Lotrimin Ultra 1 Week Athletes Foot Treatment Prescription Strength Butenafine Hydrochloride 1% Cures Most Athletes Foot Between Toes Cream 0.53 Ounce (15 Grams) (Packaging May Vary)
Lotrimin$14.091,843 rev
Trending
90-day click momentumLamisil Athletes Foot Spray Antifungal 1 Week Foot Fungus Treatment Prescription Strength Terbinafine Relieves Treats & Prevents Recurrence 4.2 oz (120 g)
Lamisil$12.864.5★
Dr. Scholls Odor-X Athletes Foot Antifungal Cream Treatment - 24 Hour Itching & Burning Relief Treats Athletes Foot Easy Use Precision Pump Helps to Eliminate & Prevent Odors Foot Health 1 Oz
Dr. Scholl's$10.214.5★
Lamisil Jock Itch Antifungal Spray 1 Week Jock Itch Treatment Clinically Proven Fast and Effective Symptom Relief of Itching Burning Redness 4.2 oz (120 g)
Lamisil$12.384.4★
Tinactin - 311017410059 Athlete Liquid Foot Spray 5.3 oz
Tinactin$13.654.7★
Hongo Killer Antifungal Ultra Spray Liquid 5.3oz - Athletes Foot Treatment
HONGO KILLER$9.304.4★
What buyers say about athletes foot spray
What buyers praise and complain about, mined from review topics.What buyers love
“Effective”
“great product as you expect from this company name”
“much cheaper”
“Stops itching”
“Worked as advertised”
“It's obviously straightforward to use”
“It has a pleasant, clean scent and goes on easily”
“Easy to apply”
“Good spray”
“Moisturizes well”
What buyers complain about
“Maybe I'm allergic to something in it”
“not as effective as it used to be”
“Expensive”
“all of them stopped working after couple of uses”
“unpleasant odors/feelings”
“The bottle is bigger”
“Difficult to use”
“Deceptive”
“Did absolutely nothing for my jock itch”
“Painful when spraying didnt help my problem”
Top return reasons
Common questions
- Is athletes foot spray profitable to sell on Amazon United States?
- The niche generates $3.5M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Launch it (56/100).
- How competitive is the athletes foot spray niche?
- 7 brands and 129 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in athletes foot spray?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for athletes foot spray peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the athletes foot spray niche?
- Listings span $5.15–$30.58; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 5,196 reviews — the moat a new listing must climb.