At Home Std Test for Men

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $605K a year.

Searches, last 12 months

185K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

4.0%

Market size, estimated

$605Ka year

Peak month

January1.1× the quietest month

Top search term

std test kit for men140K searches a year

Listings sell for $81.26 on average, from $30.17 to $168.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $81.26 that is $20K to $41K a year per listing.

Average price

$81.26inside the $15 to $100 sweet spot

Price range

$30.17–$168.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$20K–$41K

Returns

1.0%of orders · Amazon United States median 2.1%

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Home Tests. It carries 668 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#126in Home Tests

Average rating

3.90 starsAmazon United States average 4.42 stars

Average reviews

668per listing

Listings tracked

9

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months