Is astragalus profitable to sell on Amazon United States?

The niche generates $811K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the astragalus niche?

22 brands and 436 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in astragalus?

Top complaints mined from reviews: Dosage, Taste-Overall, Allergies. The return rate is 0.0%.

When does demand for astragalus peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the astragalus niche?

Listings span $6.98–$31.25; the average listing price is $17.75 (sweet spot $15–$100). The average incumbent carries 792 reviews — the moat a new listing must climb.

astragalus

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.75

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Market size

Good$811K

$811K/yr · 411K searches

Review moat

Good791.65

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.98–$31.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, astragalus is a $811K/yr Amazon United States market (411K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan. Verdict: Worth a look — 63/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

astragalus market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $710K–$888K; units × avg price
Conversion rate: 11.1%
Avg BSR: #346
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 4.0%
Avg brand age: 82 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

436

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

53%

Top 20: 93%

Open market

37%

Nutricost19%
Zazzee18%
NOW Foods8%
Nature's Way7%
Worldwide Botanicals6%
Carlyle5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top astragalus search terms

astragalus215K/yr -8.5%9.4% conv.
astragalus root79K/yr +9.7%8.3% conv.
astragalus supplement23K/yr +37.9%10.0% conv.
astragalus root organic21K/yr +0.0%6.0% conv.
astragalus extract21K/yr -35.6%5.1% conv.
astragalus root extract9K/yr +9.2%5.3% conv.
astralagus6K/yr -13.2%8.8% conv.
astragalus capsules20K/yr -65.2%7.0% conv.
astragalus membranaceus5K/yr -8.2%4.9% conv.
organic astragalus root4K/yr +2.7%6.6% conv.

All search terms

Top astragalus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zazzee Extra Strength Astragalus Root 20:1 Extract 70% Polysaccharides 180 Vegan Capsules 6 Month Supply Astragalus Membranaceus Immune System Support Non-GMO Herbal Supplement Made in the USA

Zazzee$22.154.7★1,148 rev

Nutricost Astragalus Capsules 550mg 240 Vegetarian Capsules Gluten Free

Nutricost$14.764.7★702 rev

Natures Way Astragalus Root Traditional Immune Support* Non-GMO Project Verified Vegan 180 Capsules

Nature's Way$16.134.6★2,407 rev

Worldwide Botanicals Organic Astragalus Root 8 Oz 100% Astragalus membranaceus - Cut & Sift Huang Qi Used in Traditional Chinese Medicine to Strengthen and Protect

Worldwide Botanicals$15.014.6★82 rev

Carlyle Astragalus Supplement | 150 Capsules | Root Extract Formula

Carlyle$10.044.7★622 rev

Newest

by launch date

Clear Source Organic Astragalus Root (Huang Qi Astragalus membranaceus) Sliced Herbal Tea Broth & Traditional TCM Use USDA Certified Organic Lab Tested Grown in Inner Mongolia 4 OZ

Clear Source$8.004 rev

8mo ago

Halo Naturals Organic Astragalus Root Cut & Sifted 4 Ounces (Astragalus membranaceus) USDA Certified | Resealable Pouch| Packaged in The USA

Halo Naturals$10.0734 rev

1y ago

Worldwide Botanicals Organic Astragalus Root 8 Oz 100% Astragalus membranaceus - Cut & Sift Huang Qi Used in Traditional Chinese Medicine to Strengthen and Protect

Worldwide Botanicals$15.0182 rev

1y ago

FullChea - Astragalus Root Tea - 6oz/171g - Pure Natural Astragalus Membranaceus - Dried HuangQi Herb - Loose Leaf Herbal Tea - Non-GMO - Caffeine-Free - Gluten-Free

FullChea$14.8864 rev

1y ago

Purely Holistic$21.73385 rev

2y ago

What buyers say about astragalus

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“quality seems consistent”

Immunity Booster12%

“helped me with my immunity”

Taste-Overall8%

“Taste good”

Vitamin7%

“These supplements are AMAZING”

Nutritional Content5%

“Perfect for enhanced athletes with high protein diets”

Energy Level5%

“Gives me great boost of energy”

Vegan/Organic4%

“Oregon Harvests Astragalus comes in a glass bottle and is pure, organic herb with no filler”

Flavor4%

“Flavor is acceptable”

Health Benefits-Overall3%

“Delicious versatileand healthy”

Value For Money3%

“Worth buying”

What buyers complain about

Dosage10%

“The full dose was too much on my guts”

Taste-Overall9%

“Taste Mild”

Allergies7%

“Unfortunately I had an allergic reaction to Astragalus”

Value For Money6%

“yes, the herbs are more expensive”

Ingredients-Overall6%

“I can't trust this company ingredient quality”

Heart Health6%

“Gave me serious heartburn”

Side Effects6%

“Gave me serious heartburn”

Quality-Overall5%

“quality is down”

Functionality-Overall5%

“Did not work for us unfortunately”

Flavor5%

“This one, it's thick and a little syrupy with sweet aftertaste like some sort of mild smoky caramel”

Top return reasons

Certifications30%

Advertised Vs Actual Product20%

Size-Overall20%

Product Condition20%

Stale/Rotten/Spoiled10%

Common questions

Is astragalus profitable to sell on Amazon United States?: The niche generates $811K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (63/100).
How competitive is the astragalus niche?: 22 brands and 436 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in astragalus?: Top complaints mined from reviews: Dosage, Taste-Overall, Allergies. The return rate is 0.0%.
When does demand for astragalus peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the astragalus niche?: Listings span $6.98–$31.25; the average listing price is $17.75 (sweet spot $15–$100). The average incumbent carries 792 reviews — the moat a new listing must climb.

astragalus

astragalus market data

Competition & brand share

Demand & seasonality

Top astragalus search terms

Top astragalus products on Amazon

Top sellers

Newest

Trending

What buyers say about astragalus

What buyers love

What buyers complain about

Top return reasons

Common questions

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