Is astra glow toothpaste profitable to sell on Amazon United States?

The niche generates $28K/yr across 15 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +202.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the astra glow toothpaste niche?

11 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in astra glow toothpaste?

Top complaints mined from reviews: Value For Money, Oral Hygiene, Functionality-Overall. The return rate is 0.3%.

What does it cost to enter the astra glow toothpaste niche?

Listings span $9.53–$25.45; the average listing price is $16.14 (sweet spot $15–$100). The average incumbent carries 9,807 reviews — the moat a new listing must climb.

astra glow toothpaste

Worth a look

Shows low returns (0.3%), but a small market ($28K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+202.4%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.14

avg listing price — sweet spot $15–$100

Price range

Good$9.53–$25.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,807.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$28K

$28K/yr · 73K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, astra glow toothpaste is a $28K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

astra glow toothpaste market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $32K–$40K; units × avg price
Conversion rate: 2.4%
Avg BSR: #370
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 24.3%
Avg brand age: 34 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

75%

Top 20: 96%

Top-5 click share

68%

Top 20: 100%

Open market

19%

Dr. Glow32%
HEDGAUCP21%
flasture9%
Boka8%
Kreain Nature6%
CAREDO5%

Top astra glow toothpaste search terms

astra glow toothpaste31K/yr +263.6%2.7% conv.
astraglow sp-8 toothpaste7K/yr >1,000%0.6% conv.
astraglow11K/yr +63.4%1.6% conv.
astraglow toothpaste10K/yr +54.8%1.8% conv.
gentle fix toothpaste4K/yr >1,000%2.3% conv.
astro glow toothpaste7K/yr +119.7%1.9% conv.
astroglow toothpaste3K/yr +64.3%1.8% conv.

All search terms

Top astra glow toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Glow Gum Disease Treatment Toothpaste for Early & Mid Periodontitis Gingivitis Treatment Gum Repair for Receding Gums Periodontal Disease Treatment Hydroxyapatite Toothpaste Fluoride Free 3.52OZ

Dr. Glow$19.694.3★936 rev

Tooth Refresh Toothpaste Fresh Breath Whitening Toothpaste Natural Oral Care & Enamel Repair Helps Remove Coffee Tea & Wine Stains Fresh Minty Gel 2-Pack

HEDGAUCP$17.543.7★161 rev

Toothpaste Tablets 150 Nano Hydroxyapatite Toothpaste Tablets Chewable Xylitol Toothpaste Tablets Fluoride-Free - Natural Whitening Remineralizing Travel-Friendly Eco Tabs Peppermint

flasture$9.913.9★442 rev

Kreain Nature Tooth Refresh Toothpaste Whitening & Stain Remover for Coffee Hydroxyapatite for Enamel Support Fresh Breath Gentle for Sensitive Teeth Fluoride-Free Adults & Kids 3.5 Oz 2 Pack

Kreain Nature$21.824.5★185 rev

CAREDO Gum Toothpaste for Periodontitis Gum Repair for Receding Gums Gum Disease & Gingivitis Treatment Periodontal Disease Treatment for Gum Health Gum Disease Repair Bad Breath Toothpaste 3.52OZ

CAREDO$25.454.3★1,893 rev

Newest

by launch date

2PCS Tooth Refresh Toothpaste Fresh Breath Whitening Hydroxyapatite Toothpaste Natural Oral Care & Enamel Repair

ROHIONE$15.269 rev

3mo ago

2PCS Tooth Refresh Toothpaste Fresh Breath Whitening Toothpaste Natural Oral Care & Enamel Repair Helps Remove Coffee Tea & Wine Stains Deep Cleaning Care

LEDeng$14.2460 rev

8mo ago

2PS Tooth Refresh Toothpaste Fresh Breath Whitening Toothpaste Natural Oral Care & Enamel Repair Helps Remove Coffee Tea & Wine Stains Fresh Minty Gel

HONGYUNDA$16.03137 rev

10mo ago

Kreain Nature Tooth Refresh Toothpaste Whitening & Stain Remover for Coffee Hydroxyapatite for Enamel Support Fresh Breath Gentle for Sensitive Teeth Fluoride-Free Adults & Kids 3.5 Oz 2 Pack

Kreain Nature$21.82185 rev

11mo ago

Tooth Refresh Toothpaste Fresh Breath Whitening Toothpaste Natural Oral Care & Enamel Repair Helps Remove Coffee Tea & Wine Stains Fresh Minty Gel 2-Pack

HEDGAUCP$17.54161 rev

12mo ago

What buyers say about astra glow toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene20%

“Great for your teeth”

Tooth Brightening14%

“Teeth appears a bit brighter”

Taste-Overall9%

“Fresh taste”

Quality-Overall9%

“Great product, loving the results”

Cleansing7%

“Clean feel”

Tooth Sensitivity6%

“Really Does Help with Tooth Sensitivity”

Flavor4%

“Good flavor”

Value For Money4%

“Excellent value for money”

Efficiency3%

“Works well”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Value For Money11%

“A little expensive”

Oral Hygiene9%

“Not sure if safe for teeth”

Functionality-Overall7%

“Not effective”

Taste-Overall5%

“Horrible taste”

Tooth Sensitivity4%

“makes teeth very sensitive”

Advertised Vs Actual Product4%

“False Advertisement”

Tooth Brightening3%

“My teeth didn't get any whiter either”

Ingredients-Overall3%

“The ingredients are different”

Size-Overall2%

“tubes very small”

Sensitivity-Overall2%

“Caused more sensitivity”

Top return reasons

Advertised Vs Actual Product16%

Taste-Overall9%

Functionality-Overall9%

Ingredients-Overall7%

Tooth Brightening7%

Tooth Sensitivity6%

Flavor5%

Value For Money5%

Oral Hygiene4%

Leak-Proof4%

Common questions

Is astra glow toothpaste profitable to sell on Amazon United States?: The niche generates $28K/yr across 15 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +202.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the astra glow toothpaste niche?: 11 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in astra glow toothpaste?: Top complaints mined from reviews: Value For Money, Oral Hygiene, Functionality-Overall. The return rate is 0.3%.
What does it cost to enter the astra glow toothpaste niche?: Listings span $9.53–$25.45; the average listing price is $16.14 (sweet spot $15–$100). The average incumbent carries 9,807 reviews — the moat a new listing must climb.