Is astaxanthin 6mg profitable to sell on Amazon United States?

The niche generates $79K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (41/100).

How competitive is the astaxanthin 6mg niche?

8 brands and 25 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in astaxanthin 6mg?

Top complaints mined from reviews: Dosage, Side Effects, Allergies. The return rate is 0.0%.

What does it cost to enter the astaxanthin 6mg niche?

Listings span $11.35–$32.43; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.

astaxanthin 6mg

Skip it

Soft demand (-26.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.22

avg listing price — sweet spot $15–$100

Price range

Great$11.35–$32.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,513

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$79K

$79K/yr · 33K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-26.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, astaxanthin 6mg is a $79K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

astaxanthin 6mg market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $64K–$85K; units × avg price
Conversion rate: 11.1%
Avg BSR: #230
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Nutricost69%
Micro Ingredients12%
Sports Research6%
NOW Foods4%
Doctor's BEST3%
me today2%
Open — no brand owns it (2 brands, 3%)

Top astaxanthin 6mg search terms

astaxanthin 6mg18K/yr -8.3%5.1% conv.
nutricost astaxanthin5K/yr -36.9%15.1% conv.
nutricost astaxanthin 12mg5K/yr -54.9%17.5% conv.
astaxanthin 8mg3K/yr -0.8%4.7% conv.
astaxanthin nutricost2K/yr -40.9%17.6% conv.

All search terms

Top astaxanthin 6mg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutricost Astaxanthin (12mg) 120 Softgels (4 Month Supply)

Nutricost$28.874.6★3,696 rev

Nutricost Astaxanthin (6mg) 120 Softgels (4 Month Supply)

Nutricost$19.724.6★603 rev

Nutricost Astaxanthin 12mg 60 Softgels - Non-GMO and Gluten Free (2 Month Supply)

Nutricost$18.594.6★3,696 rev

Micro Ingredients Astaxanthin 6mg with MCT Oil 120 Softgels | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy

Micro Ingredients$17.624.7★100 rev

Sports Research Icelandic Astaxanthin 6mg with Organic Coconut Oil - Antioxidant Supplement for Skin & Eye Health - Soy Free Non-GMO Gluten Free - 120 Softgels

Sports Research$24.684.6★3,252 rev

Newest

by launch date

Micro Ingredients Astaxanthin 6mg with MCT Oil 120 Softgels | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy

Micro Ingredients$17.62100 rev

6mo ago

Micro Ingredients Astaxanthin 6mg with MCT Oil 240 Softgels | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy

Micro Ingredients$26.19100 rev

6mo ago

me today Complex Astaxanthin+ 8mg Supplement - Powerful Antioxidant Support Softgels - Natural Skin Health & Cellular Wellness Complex with White Tomato Extract - 30 Servings

me today$16.3912 rev

11mo ago

Astaxanthin - Triple Strength 12mg (Only Patented Astaxanthin (Astrareal) with 70+ Human Clinical Trials) Grown Harvested and Made in The USA (Astaxantina) by Double Wood

Double Wood Supplements$23.862,649 rev

4y ago

Nutricost Astaxanthin (6mg) 120 Softgels (4 Month Supply)

Nutricost$19.72603 rev

4y ago

What buyers say about astaxanthin 6mg

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Product”

Vitamin6%

“These vitamins really work”

Ease Of Chewing/Swallowing5%

“I also appreciate that theyre easy to swallow with no unpleasant aftertaste, which makes daily use simple and hassle-free”

Eye-Hygiene5%

“help with dry eyes”

Value For Money4%

“Great value”

Advertised Vs Actual Product4%

“As advertised”

Skin Health4%

“healthy glow to my skin”

Dosage3%

“standard daily dose”

Ingredients-Overall3%

“Quality ingredients”

Inflammation3%

“Great for inflammation”

What buyers complain about

Dosage7%

“Maybe 12mg is too much to start taking”

Side Effects6%

“Causes awful stomach issues”

Allergies5%

“Allergic reaction”

Functionality-Overall5%

“Does nothing”

Advertised Vs Actual Product5%

“False advertisement”

Size-Overall4%

“Small pills”

Color4%

“Its darker than the others ive tried”

Value For Money3%

“Priced to high”

Smell3%

“Very unpleasant odor”

Quality-Overall3%

“Poor quality control”

Top return reasons

Advertised Vs Actual Product23%

Dosage15%

Acid Regulator/Stomach Ache Relief15%

Color Fading/Discoloration12%

Side Effects8%

Stain Resistance8%

Value For Money8%

Vitamin4%

Ease Of Use4%