Astaxanthin
PassAstaxanthin scores 70 out of 100, a Pass. Shoppers spend an estimated $8.9M a year here, demand is soft, at -13.6% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 14,768 Health & Household niches · +21 vs the category median of 4970
- Market size
- $8.9M/yr4.4M searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 39%top-5 click share · 23 brands · 59 sellers
Flapen Score
Astaxanthin against its category
The dotted line is the Health & Household average. Past it, Astaxanthin is stronger. Inside it, weaker.
Market
The Astaxanthin market on Amazon at a glance
Shoppers on Amazon United States searched for Astaxanthin 4.4M times last year and spent an estimated $8.9M. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.9M a year.
- Searches, last 12 months
- 4.4M
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $8.9Ma year
- Peak month
- March3.3× the quietest month
- Top search term
- astaxanthin2.5M searches a year
02 · Price
A sale here is worth $22.69.
Listings sell for $22.69 on average, from $9.42 to $46.83. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $22.69 that is $227K to $284K a year per listing.
- Average price
- $22.69inside the $15 to $100 sweet spot
- Price range
- $9.42–$46.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $227K–$284K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Antioxidants. It carries 2,351 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Antioxidants
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,351per listing
- Listings tracked
- 36
04 · Newcomers
16 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Astaxanthin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Micro Ingredients Astaxanthin 12mg with MCT Oil 120 Softgels 4 Month Supply | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
- Price
- $34.11
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 5y ago

ClarityMD Astaxanthin 12mg Antioxidants Supplement Natural Microalgae Source Lipid-Based Softgel for Enhanced Absorption Cognitive Vision & Joint Support 30 Softgels (Pack of 1)
- Price
- $29.14
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 6mo ago

Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free
- Price
- $23.68
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 1y ago

10 in 1 Astaxanthin Supplements 24mg 4 Month Supply Astaxantina Antioxidant from Fresh Haematococcus Pluvialis Contains Lycopene Grape Seed Vitamin E & More Supports Eye Joints Skin Health
- Price
- $25.07
- Rating
- 4.5/5
- Reviews
- 912
- Age
- 10mo ago

Sports Research Triple Strength Astaxanthin 12mg w/Organic Coconut Oil - Antioxidant Supplement for Skin & Eye Health Support* - Soy Free Non-GMO Gluten Free - 60 Softgels
- Price
- $25.26
- Rating
- 4.6/5
- Reviews
- 8,958
- Age
- 8y ago
Trending
estimated 90-day click momentum
coycozy Astaxanthin 12mg Natural 90 Softgels Astaxanthin Supplement Antioxidant Support Eye Skin Health | Internal Circulation 3 Month Supply| Non-GMO Gluten-Free No Soy (90 Count (Pack of 1))
- Price
- $9.42
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 4mo ago

Micro Ingredients Astaxanthin 12mg with MCT Oil 45 Softgels | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
- Price
- $18.74
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 6mo ago

PixelVerve Astaxanthin 12mg Supplement 180 Softgels 6 Month Supply | Natural Antioxidant from Fresh Microalgae for Eye Skin and Joint Health | Non-GMO Gluten Free
- Price
- $12.78
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 4mo ago

ClarityMD Astaxanthin 12mg Antioxidants Supplement Natural Microalgae Source Lipid-Based Softgel for Enhanced Absorption Cognitive Vision & Joint Support 30 Softgels (Pack of 1)
- Price
- $29.14
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 6mo ago

GBN Astaxanthin Supplements 24mg 200 Softgels Supports Eye Skin Joint Brain Heart & Immune System Health Stamina & Healthy Aging for Women & Men Fresh Microalgae Source
- Price
- $26.14
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 5mo ago
Newest
by launch date
PixelVerve Astaxanthin 12mg Supplement 180 Softgels 6 Month Supply | Natural Antioxidant from Fresh Microalgae for Eye Skin and Joint Health | Non-GMO Gluten Free
- Price
- $12.78
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 4mo ago

coycozy Astaxanthin 12mg Natural 90 Softgels Astaxanthin Supplement Antioxidant Support Eye Skin Health | Internal Circulation 3 Month Supply| Non-GMO Gluten-Free No Soy (90 Count (Pack of 1))
- Price
- $9.42
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 4mo ago

GBN Astaxanthin Supplements 24mg 200 Softgels Supports Eye Skin Joint Brain Heart & Immune System Health Stamina & Healthy Aging for Women & Men Fresh Microalgae Source
- Price
- $26.14
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 5mo ago

Micro Ingredients Astaxanthin 12mg with MCT Oil 45 Softgels | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
- Price
- $18.74
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 6mo ago

VivoNu 14-in-1 Astaxanthin 24mg & Lutein 40mg with Zeaxanthin Supplements 6 Month Supply Fresh Microalgae Source Gluten Free Non-GMO Supports Eye Skin Antioxidant 180 Softgels 1 Bag
- Price
- $31.76
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
23 rising
Sellers
59
Est. top-5 brand share
58%
Top 20: 96%
Est. top-5 click share
39%
Top 20: 81%
Open market
37%
- Micro Ingredients27%
- VivoNu11%
- Sports Research9%
- ClarityMD7%
- Nutricost5%
- Double Wood Supplements4%
Demand
Astaxanthin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.3×
Search terms
Top Astaxanthin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- astaxanthin2.5M/yr
- astaxanthin supplements706K/yr
- astaxanthin 12mg407K/yr
- axanthanin supplement142K/yr
- clarity md astaxanthin 12mg47K/yr
- astaxantina109K/yr
- astaxanthin micro ingredients73K/yr
- micro ingredients astaxanthin52K/yr
- astaxanthin organic52K/yr
- asthantaxin supplement31K/yr
Reviews and returns
What reviews say buyers love and hate about Astaxanthin
We read the reviews and the return reasons for every product selling here.
“Not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Astaxanthin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









