Astaxanthin
Astaxanthin shows a $8.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 14,768 Health & Household niches · +21 vs the category median of 49
Is Astaxanthin profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Astaxanthin is a $8.9M/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 70/100.
Astaxanthin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.6% over the last 90 days and 9.0% of searches end in a purchase.
$8.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Astaxanthin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Micro Ingredients Astaxanthin 12mg with MCT Oil 120 Softgels 4 Month Supply | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
- Price
- $34.11
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 5y ago
ClarityMD Astaxanthin 12mg Antioxidants Supplement Natural Microalgae Source Lipid-Based Softgel for Enhanced Absorption Cognitive Vision & Joint Support 30 Softgels (Pack of 1)
- Price
- $29.14
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 6mo ago
Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free
- Price
- $23.68
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 1y ago
10 in 1 Astaxanthin Supplements 24mg 4 Month Supply Astaxantina Antioxidant from Fresh Haematococcus Pluvialis Contains Lycopene Grape Seed Vitamin E & More Supports Eye Joints Skin Health
- Price
- $25.07
- Rating
- 4.5/5
- Reviews
- 912
- Age
- 10mo ago
Sports Research Triple Strength Astaxanthin 12mg w/Organic Coconut Oil - Antioxidant Supplement for Skin & Eye Health Support* - Soy Free Non-GMO Gluten Free - 60 Softgels
- Price
- $25.26
- Rating
- 4.6/5
- Reviews
- 8,958
- Age
- 8y ago
Trending
90-day click momentum
coycozy Astaxanthin 12mg Natural 90 Softgels Astaxanthin Supplement Antioxidant Support Eye Skin Health | Internal Circulation 3 Month Supply| Non-GMO Gluten-Free No Soy (90 Count (Pack of 1))
- Price
- $9.42
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 4mo ago
Micro Ingredients Astaxanthin 12mg with MCT Oil 45 Softgels | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
- Price
- $18.74
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 6mo ago
PixelVerve Astaxanthin 12mg Supplement 180 Softgels 6 Month Supply | Natural Antioxidant from Fresh Microalgae for Eye Skin and Joint Health | Non-GMO Gluten Free
- Price
- $12.78
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 4mo ago
ClarityMD Astaxanthin 12mg Antioxidants Supplement Natural Microalgae Source Lipid-Based Softgel for Enhanced Absorption Cognitive Vision & Joint Support 30 Softgels (Pack of 1)
- Price
- $29.14
- Rating
- 4.5/5
- Reviews
- 656
- Age
- 6mo ago
GBN Astaxanthin Supplements 24mg 200 Softgels Supports Eye Skin Joint Brain Heart & Immune System Health Stamina & Healthy Aging for Women & Men Fresh Microalgae Source
- Price
- $26.14
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 5mo ago
Newest
by launch datePixelVerve Astaxanthin 12mg Supplement 180 Softgels 6 Month Supply | Natural Antioxidant from Fresh Microalgae for Eye Skin and Joint Health | Non-GMO Gluten Free
- Price
- $12.78
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 4mo ago
coycozy Astaxanthin 12mg Natural 90 Softgels Astaxanthin Supplement Antioxidant Support Eye Skin Health | Internal Circulation 3 Month Supply| Non-GMO Gluten-Free No Soy (90 Count (Pack of 1))
- Price
- $9.42
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 4mo ago
GBN Astaxanthin Supplements 24mg 200 Softgels Supports Eye Skin Joint Brain Heart & Immune System Health Stamina & Healthy Aging for Women & Men Fresh Microalgae Source
- Price
- $26.14
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 5mo ago
Micro Ingredients Astaxanthin 12mg with MCT Oil 45 Softgels | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
- Price
- $18.74
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 6mo ago
VivoNu 14-in-1 Astaxanthin 24mg & Lutein 40mg with Zeaxanthin Supplements 6 Month Supply Fresh Microalgae Source Gluten Free Non-GMO Supports Eye Skin Antioxidant 180 Softgels 1 Bag
- Price
- $31.76
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
23 rising
Sellers
59
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
39%
Top 20: 81%
Open market
37%
- Micro Ingredients27%
- VivoNu11%
- Sports Research9%
- ClarityMD7%
- Nutricost5%
- Double Wood Supplements4%
Astaxanthin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.3×
Top Astaxanthin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- astaxanthin2.5M/yr
- astaxanthin supplements706K/yr
- astaxanthin 12mg407K/yr
- axanthanin supplement142K/yr
- clarity md astaxanthin 12mg47K/yr
- astaxantina109K/yr
- astaxanthin micro ingredients73K/yr
- micro ingredients astaxanthin52K/yr
- astaxanthin organic52K/yr
- asthantaxin supplement31K/yr
What reviews say buyers love and hate about Astaxanthin
What buyers mention most, as a share of all reviews.
What buyers love
59% of reviews“The quality seems solid”
“is affordable”
“Easy to swallow pill”
“Great vitamin”
“Great for eyes”
What buyers complain about
48% of reviews“Not effective”
“Also I have been getting headaches everyday”
“False advertising”
“Unhealthy ingredients”
“Small dosage”
Astaxanthin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Astaxanthin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
