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Assurance Underpads Xl 30x36

Fail

Shoppers spend an estimated $77K a year here, so Assurance Underpads Xl 30x36 is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$77K/yr38K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
66%top-5 click share · 10 brands · 145 sellers

Flapen Score

Assurance Underpads Xl 30x36 against its category

The dotted line is the Health & Household average. Past it, Assurance Underpads Xl 30x36 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Assurance Underpads Xl 30x36 market on Amazon at a glance

Shoppers on Amazon United States searched for Assurance Underpads Xl 30x36 38K times last year and spent an estimated $77K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
6.2%
Market size, estimated
$77Ka year
Peak month
July1.2× the quietest month
Top search term
assurance underpads19K searches a year

02 · Price

A sale here is worth $32.40.

Listings sell for $32.40 on average, from $15.80 to $94.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $32.40 that is $3K to $8K a year per listing.

Average price
$32.40inside the $15 to $100 sweet spot
Price range
$15.80–$94.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #125 within Incontinence & Ostomy. It carries 2,084 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
53%
Out of stock, average day
4.7%
Average rank
#125in Incontinence & Ostomy
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,084per listing
Listings tracked
17

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
67 months

Products

Top Assurance Underpads Xl 30x36 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

145

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • Brand 146%
  • Brand 224%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Assurance Underpads Xl 30x36 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Assurance Underpads Xl 30x36 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • assurance underpads19K/yr
  • assurance pads10K/yr
  • assurance bed pads3K/yr
  • assurance premium underpads3K/yr
  • assurance underpads xl 30x363K/yr

Reviews and returns

What reviews say buyers love and hate about Assurance Underpads Xl 30x36

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Thickness”
1.0%of orders come back
“Not as thick as I thought they would be”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Assurance Underpads Xl 30x36 questions

Answered from the same tracked data.