assurance mens guards
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$31.75avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$12.79–$79.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Good+39.3%90-day search growth — must beat 0% to launch
Review moat
Good1,197.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 15K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, assurance mens guards is a $36K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
assurance mens guards market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $64K–$79K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 42%
- Out of stock
- 11.2%
- Avg brand age
- 65 months
- Avg seller age
- 109 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
177
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Assurance56%
- Generic21%
- Amazon Basics14%
- Depend3%
- TIICHOO3%
- NorthShore2%
Demand
Weekly Amazon search volume, last 13 weeks — +39.3% search growth over the last 90 days.Top assurance mens guards search terms
- assurance mens guards 52 pack5K/yr
- assurance pads for men5K/yr
- assurance mens guards5K/yr
Top assurance mens guards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens Assurance Guards - 52 Count - New Improved With Dual Leak Barriers
Assurance$20.454.3★165 rev
Assurance Mens Guards Maximum Absorbency Total 52 Count. (1 Pack)
Generic$13.350.0★0 rev
Amazon Basics Mens Incontinence Guards Maximum Absorbency 52 Count (1 Pack of 52)
Amazon Basics$13.714.4★6,260 rev
Pack of 4 - Assurance Guards for Men Maximum One Size Fits All 52 Ct
Assurance$65.774.1★93 rev
Mens Assurance Guards - 52 Count - New Improved With Dual Leak Barriers (Pack of 5)
Assurance$79.634.0★120 rev
Newest
by launch date
Depend Guards Incontinence Pads for Men Maximum Absorbency 52 Count Packaging May Vary
Depend$15.48105 rev
Assurance Mens Guards Maximum Absorbency Total 52 Count. (1 Pack)
Generic$13.350 rev
Assurance Mens Guards Maximum Absorbency Total One Size 52ct (Pack of 1)
Generic$25.370 rev
Adult Incontinence Guards for Men Maximum Absorbency 52 Count
Generic$12.799 rev
AssurancCe Mens Guards Maximum Absorbency Total 52 Count. (Pack of 1)
Generic$28.471 rev
Trending
90-day click momentumAssurancCe Mens Guards Maximum Absorbency Total 52 Count. (Pack of 1)
Generic$28.475.0★
Depend Guards Incontinence Pads for Men Maximum Absorbency 52 Count Packaging May Vary
Depend$15.481.9★
Assurance Mens Guards Maximum Absorbency Total 52 Count. (1 Pack)
Generic$13.350.0★
NorthShore DoubleStop Male Incontinence Guards Large 52 Count
NorthShore$39.844.0★
Adult Incontinence Guards for Men Maximum Absorbency 52 Count
Generic$12.794.2★
What buyers say about assurance mens guards
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome product, my husband has been using them for two years”
“Great value”
“Absorbent”
“They are really comfortable”
“does not leak at all”
“are true to size”
“The product is every thing it's advertised to be”
“WORKS”
“These are not bulky at all”
“Easy to use”
What buyers complain about
“Leaks badly”
“Its much too bulky too thick”
“Not as absorbent”
“They are HUGE”
“terrible adhesion”
“Waste of money”
“Low Quality”
“The NEW style is terrible”
“they do not work”
“Very uncomfortable”
Top return reasons
Common questions
- Is assurance mens guards profitable to sell on Amazon United States?
- The niche generates $36K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +39.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the assurance mens guards niche?
- 6 brands and 177 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in assurance mens guards?
- Top complaints mined from reviews: Leak-Proof, Thickness, Absorbency. The return rate is 0.4%.
- What does it cost to enter the assurance mens guards niche?
- Listings span $12.79–$79.63; the average listing price is $31.75 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.