Assurance Incontinence Underwear for Women
MaybeAn estimated 0.8% of orders come back. But the average product has 10,612 reviews to catch up to, so Assurance Incontinence Underwear for Women is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $570K/yr255K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 303 sellers
Flapen Score
Assurance Incontinence Underwear for Women against its category
The dotted line is the Health & Household average. Past it, Assurance Incontinence Underwear for Women is stronger. Inside it, weaker.
Market
The Assurance Incontinence Underwear for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Assurance Incontinence Underwear for Women 255K times last year and spent an estimated $570K. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $570K a year.
- Searches, last 12 months
- 255K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $570Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- assurance underwear for women206K searches a year
02 · Price
A sale here is worth $37.87.
Listings sell for $37.87 on average, from $13.99 to $61.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $37.87 that is $19K to $28K a year per listing.
- Average price
- $37.87inside the $15 to $100 sweet spot
- Price range
- $13.99–$61.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $19K–$28K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #458 within Incontinence & Ostomy. It carries 10,612 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 36%
- Out of stock, average day
- 0.0%
- Average rank
- #458in Incontinence & Ostomy
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 10,612per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Assurance Incontinence Underwear for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
303
Top-5 brand share
91%
Top 20: 99%
Top-5 click share
52%
Top 20: 85%
Open market
7%
- Brand 152%
- Brand 222%
- Brand 311%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (5 brands, 7%)
Demand
Assurance Incontinence Underwear for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Assurance Incontinence Underwear for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- assurance underwear for women206K/yr
- assure adult diapers for women13K/yr
- assurance overnight underwear for women6K/yr
- assurance underwear for women xl9K/yr
- assurance underwear for women large7K/yr
- assurance womens underwear4K/yr
- assurance underwear4K/yr
- assurance underwear for women s/m4K/yr
- assurance incontinence underwear for women3K/yr
Reviews and returns
What reviews say buyers love and hate about Assurance Incontinence Underwear for Women
We read the reviews and the return reasons for every product selling here.
“Not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Assurance Incontinence Underwear for Women questions
Answered from the same tracked data.