Assurance Incontinence Underwear for Women

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $570K a year.

Searches, last 12 months

255K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

5.9%

Market size, estimated

$570Ka year

Peak month

January1.2× the quietest month

Top search term

assurance underwear for women206K searches a year

Listings sell for $37.87 on average, from $13.99 to $61.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $37.87 that is $19K to $28K a year per listing.

Average price

$37.87inside the $15 to $100 sweet spot

Price range

$13.99–$61.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$19K–$28K

Returns

0.8%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #458 within Incontinence & Ostomy. It carries 10,612 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

36%

Out of stock, average day

0.0%

Average rank

#458in Incontinence & Ostomy

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

10,612per listing

Listings tracked

33

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months