Is ass wipes profitable to sell on Amazon United States?

The niche generates $80K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (49/100).

How competitive is the ass wipes niche?

10 brands and 169 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in ass wipes?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 0.1%.

When does demand for ass wipes peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the ass wipes niche?

Listings span $4.57–$70.14; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 74,068 reviews — the moat a new listing must climb.

ass wipes

Skip it

A deep review moat (74,068 avg reviews) — this niche doesn't clear our bar today.

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Great$4.57–$70.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.34

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$80K

$80K/yr · 26K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad74,068.48

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, ass wipes is a $80K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

ass wipes market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $69K–$87K; units × avg price
Conversion rate: 17.8%
Avg BSR: #321
Page quality: 0%
Prime: 97%
Sponsored: 90%
Out of stock: 7.1%
Avg brand age: 54 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

169

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

Fresh Body FB49%
Cottonelle15%
DUDE Wipes13%
Amazon Basics13%
goodwipes3%
Nice 'N Clean2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top ass wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Asswipes Flushable Wipes - Extra-Large Adult Cleansing Butt Wet Wipes Flushable for Men Women with Aloe and Vitamin E - Made without Fragrance Alcohol-Free (1 Pack 45 Wipes)

Fresh Body FB$6.444.4★30 rev

Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary

Amazon Basics$4.574.5★51,402 rev

Cottonelle Fresh Feel Flushable Wet Wipes Adult Wet Wipes 8 Flip-Top Packs 42 Wipes Per Pack (336 Total Wipes) Packaging May Vary

Cottonelle$14.794.7★184,245 rev

Asswipes Flushable Wipes for Adults 60 Count Individually Wrapped Travel Flushable Butt Wipes - Extra-Large Alcohol-Free with Aloe and Vitamin E No Added Fragrance

Fresh Body FB$30.114.7★1,205 rev

Asswipes Flushable Wipes for Adults (1 Pack) Personal Cleansing Body & Butt Wipes for Men Women with Aloe and Vitamin E - Made without Alcohol or Fragrance Funny Stocking Stuffer (45 Wipes)

Fresh Body FB$8.994.5★3,429 rev

Newest

by launch date

Asswipes Flushable Wipes - Extra-Large Adult Cleansing Butt Wet Wipes Flushable for Men Women with Aloe and Vitamin E - Made without Fragrance Alcohol-Free (1 Pack 45 Wipes)

Fresh Body FB$6.4430 rev

4mo ago

goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)

goodwipes$15.645,088 rev

1y ago

Nice 'N Clean$10.792,819 rev

1y ago

DUDE Wipes Shea BUTTer Flushable Wipes - Extra-Large Adult Wet Wipes - 3 Pack (144 Count) - Infused with Coconut Oil Vitamin E and Aloe - Septic and Sewer Safe

DUDE Wipes$11.70241,115 rev

2y ago

Amazon Basics Extra Large Flushable Wipes 360 Wipes (6 Packs of 60) Adult Wet Wipes and Resealable Closure Packaging May Vary

Amazon Basics$16.824,137 rev

2y ago

What buyers say about ass wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning16%

“Cleans Great”

Quality-Overall11%

“The quality is consistent”

Value For Money10%

“They are affordable”

Smell9%

“Fresh scent”

Soft Feel5%

“Gentle on skin”

Cleansing5%

“Feel clean and fresh”

Ease Of Use5%

“Easy to open”

Advertised Vs Actual Product4%

“As Advertised”

Size-Overall4%

“Fits like a glove”

Freshness3%

“Keeping fresh”

What buyers complain about

Size-Overall16%

“Too large”

Ease Of Cleaning9%

“Dont clean well”

Thickness8%

“Not as thick as Id like”

Quality-Overall6%

“Inconsistent in quality”

Moist/Dry5%

“Too dry”

Durability5%

“Not Very Durable”

Ease Of Use4%

“impossible to use”

Smell4%

“Weird smell”

Value For Money4%

“Not worth it”

Strength3%

“Flimsy”

Top return reasons

Size-Overall24%

Smell14%

Value For Money13%

Advertised Vs Actual Product12%

Moist/Dry5%

Ease Of Cleaning4%

Quality-Overall3%

Functionality-Overall2%

Ease Of Use2%

Leak-Proof2%

Common questions

Is ass wipes profitable to sell on Amazon United States?: The niche generates $80K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (49/100).
How competitive is the ass wipes niche?: 10 brands and 169 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in ass wipes?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 0.1%.
When does demand for ass wipes peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the ass wipes niche?: Listings span $4.57–$70.14; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 74,068 reviews — the moat a new listing must climb.