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Ass Wipes

Fail

The average product has 74,068 reviews to catch up to, so Ass Wipes is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$80K/yr26K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
49%top-5 click share · 10 brands · 169 sellers

Flapen Score

Ass Wipes against its category

The dotted line is the Health & Household average. Past it, Ass Wipes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ass Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Ass Wipes 26K times last year and spent an estimated $80K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
17.8%
Market size, estimated
$80Ka year
Peak month
December1.5× the quietest month
Top search term
ass wipes20K searches a year

02 · Price

A sale here is worth $17.34.

Listings sell for $17.34 on average, from $4.57 to $70.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.34 that is $2K to $4K a year per listing.

Average price
$17.34inside the $15 to $100 sweet spot
Price range
$4.57–$70.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #321 within Tissues, Toilet Paper & Sprays. It carries 74,068 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
7.1%
Average rank
#321in Tissues, Toilet Paper & Sprays
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
74,068per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Ass Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

169

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

5%

  • Brand 149%
  • Brand 215%
  • Brand 313%
  • Brand 413%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Ass Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Ass Wipes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Too large”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ass Wipes questions

Answered from the same tracked data.