aspen and arlo christmas wrapping paper
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Review moat
Great426.29avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$8.08–$34.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$16K$16K/yr · 87K searches
According to Flapen's Amazon United States niche tracking, aspen and arlo christmas wrapping paper is a $16K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
aspen and arlo christmas wrapping paper market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $42K–$56K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #3,074
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 94%
- Out of stock
- 41.0%
- Avg brand age
- 29 months
- Avg seller age
- 213 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
17
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
30%
Top 20: 79%
Open market
5%
- Caspari74%
- WRAPAHOLIC8%
- LeZakaa5%
- RUSPEPA5%
- BIOBROWN2%
- FYSUIMU2%
- Open — no brand owns it (3 brands, 5%)
Demand
Weekly Amazon search volume, last 32 weeks — +35.1% search growth over the last 90 days.Top aspen and arlo christmas wrapping paper search terms
- caspari wrapping paper22K/yr
- aspen and arlo wrapping paper15K/yr
- aspen & arlo wrapping paper6K/yr
- aspen arlo wrapping paper6K/yr
- caspari christmas wrapping paper11K/yr
- aspen and arlo christmas wrapping paper17K/yr
- aspen and arlo gift wrap5K/yr
- caspari wrapping paper christmas4K/yr
Top aspen and arlo christmas wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caspari Fern Garden Gift Wrap 30 W x 8L- 1 Continuous Roll of Wrapping Paper
Caspari$12.995.0★1 rev
Caspari Floral Trellis Gift Wrap 30 W x 8L - 1 Continuous Roll of Wrapping Paper
Caspari$13.835.0★3 rev
Caspari Just Spots Lime Gift Wrap - 1 Roll of Wrapping Paper
Caspari$12.990.0★0 rev
LeZakaa Floral Wrapping Paper Roll Blue Hydrangea Flowers Party Gift Wrap for Wedding Bridal Shower Baby Shower Anniversary Mothers Day Birthday 17 inches x 16.4 Feet (23.2 sq.ft.)
LeZakaa$9.534.5★319 rev
WRAPAHOLIC Kraft Hydrangea Floral Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Hydrangea Flower Wrapping Paper for Wedding Birthday Bridal Shower Tea Party
WRAPAHOLIC$8.934.6★213 rev
Newest
by launch date
RUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Safari Animals Party Design & Pink Leopard Print Gift Wrap for Girls Birthday Party Baby Shower 17 Inches x 16.4 Feet
RUSPEPA$9.83129 rev
Caspari Just Spots Lime Gift Wrap - 1 Roll of Wrapping Paper
Caspari$12.990 rev
Caspari Birthday Cake Gift Wrap - 1 Roll of Wrapping Paper
Caspari$13.240 rev
Caspari Glazed Porcelain Celadon Gift Wrap - 1 Roll of Wrapping Paper
Caspari$13.281 rev
LeZakaa Floral Wrapping Paper Roll Blue Hydrangea Flowers Party Gift Wrap for Wedding Bridal Shower Baby Shower Anniversary Mothers Day Birthday 17 inches x 16.4 Feet (23.2 sq.ft.)
LeZakaa$9.53319 rev
Trending
90-day click momentumRUSPEPA Reversible Birthday Wrapping Paper Roll Mini Roll Safari Animals Party Design & Pink Leopard Print Gift Wrap for Girls Birthday Party Baby Shower 17 Inches x 16.4 Feet
RUSPEPA$9.834.6★
Caspari Southern Palms in Robins Egg & White Gift Wrap 30 W x 8L - 3 Continuous Roll of Wrapping Paper
Caspari$34.980.0★
Caspari Fretwork Gift Wrapping Paper in Green 30 in. x 8 ft. Roll
Caspari$13.965.0★
Caspari Party Candles Gift Wrapping Paper - 30 x 8 Roll
Caspari$12.970.0★
Caspari Floral Trellis Gift Wrap 30 W x 8L - 1 Continuous Roll of Wrapping Paper
Caspari$13.835.0★
What buyers say about aspen and arlo christmas wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful pattern & quality”
“Good storage size”
“This wrapping paper is thick and well made”
“Perfect, fits everything”
“Love the design”
“the colors are bright”
“Very easy to use”
“Well worth it”
“Exactly as advertised”
“Durable & cute”
What buyers complain about
“way too short”
“One star because the handle broke immediately with gentle use”
“Very flimsy”
“Beware if colors matter”
“While it is a bit expensive compared to standard wrapping paper”
“Tape wont stick”
“Difficult at first to use”
“This paper was thick”
“the material is pretty flimsy and the pockets and sections that hold smaller things don't secure well”
“customer service stinks”
Top return reasons
Common questions
- Is aspen and arlo christmas wrapping paper profitable to sell on Amazon United States?
- The niche generates $16K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the aspen and arlo christmas wrapping paper niche?
- 9 brands and 17 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in aspen and arlo christmas wrapping paper?
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 1.8%.
- What does it cost to enter the aspen and arlo christmas wrapping paper niche?
- Listings span $8.08–$34.98; the average listing price is $13.97 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.