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Aspen and Arlo Christmas Wrapping Paper

Fail

Shoppers spend an estimated $16K a year here, so Aspen and Arlo Christmas Wrapping Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$16K/yr87K searches / yr
90-day growth
+35.1%search demand this quarter
Competition
30%top-5 click share · 9 brands · 17 sellers

Flapen Score

Aspen and Arlo Christmas Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Aspen and Arlo Christmas Wrapping Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aspen and Arlo Christmas Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Aspen and Arlo Christmas Wrapping Paper 87K times last year and spent an estimated $16K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+35.1%
Conversion, latest week
1.3%
Market size, estimated
$16Ka year
Top search term
caspari wrapping paper22K searches a year

02 · Price

A sale here is worth $13.97.

Listings sell for $13.97 on average, from $8.08 to $34.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.97 that is $0 to $1K a year per listing.

Average price
$13.97under the $15 to $100 sweet spot
Price range
$8.08–$34.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #3,074 within Gift Wrap Paper. It carries 426 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
29%
Out of stock, average day
41.0%
Average rank
#3,074in Gift Wrap Paper
Average rating
4.83 starsAmazon United States average 4.42 stars
Average reviews
426per listing
Listings tracked
34

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Aspen and Arlo Christmas Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

17

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

30%

Top 20: 79%

Open market

5%

  • Brand 174%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Aspen and Arlo Christmas Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 22.7× · 8 of 12 months tracked

Search terms

Top Aspen and Arlo Christmas Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caspari wrapping paper22K/yr
  • aspen and arlo wrapping paper15K/yr
  • aspen & arlo wrapping paper6K/yr
  • aspen arlo wrapping paper6K/yr
  • caspari christmas wrapping paper11K/yr
  • aspen and arlo christmas wrapping paper17K/yr
  • aspen and arlo gift wrap5K/yr
  • caspari wrapping paper christmas4K/yr

Reviews and returns

What reviews say buyers love and hate about Aspen and Arlo Christmas Wrapping Paper

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Size-Overall”
1.8%of orders come back
“way too short”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aspen and Arlo Christmas Wrapping Paper questions

Answered from the same tracked data.