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Ashwagandha Root

Fail

Demand is soft, at -17.4% this quarter, so Ashwagandha Root is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$323K/yr180K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
77%top-5 click share · 8 brands · 559 sellers

Flapen Score

Ashwagandha Root against its category

The dotted line is the Health & Household average. Past it, Ashwagandha Root is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashwagandha Root market on Amazon at a glance

Shoppers on Amazon United States searched for Ashwagandha Root 180K times last year and spent an estimated $323K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
7.8%
Market size, estimated
$323Ka year
Peak month
July2.7× the quietest month
Top search term
ashwagandha root63K searches a year

02 · Price

A sale here is worth $22.94.

Listings sell for $22.94 on average, from $10.02 to $44.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $22.94 that is $11K to $17K a year per listing.

Average price
$22.94inside the $15 to $100 sweet spot
Price range
$10.02–$44.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #639 within Ashwagandha. It carries 2,218 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#639in Ashwagandha
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,218per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ashwagandha Root products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

559

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

7%

  • Brand 158%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Ashwagandha Root search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb, Jul, Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Ashwagandha Root search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashwagandha root63K/yr
  • gaia ashwagandha29K/yr
  • gaia herbs ashwagandha21K/yr
  • gaia herbs ashwagandha root9K/yr
  • ashwagandha gaia9K/yr
  • ashwagandha tea loose leaf8K/yr
  • ashwagandha roots5K/yr
  • ashwagandha herb8K/yr
  • gaia ashwagandha root4K/yr
  • ashwagandha gaia herbs4K/yr

Reviews and returns

What reviews say buyers love and hate about Ashwagandha Root

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Side Effects”
<0.1%of orders come back, a rate Amazon rounds to zero
“Reading side affects this is rare”
A buyer, on “Side Effects”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ashwagandha Root questions

Answered from the same tracked data.