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Ashwagandha Powder

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -24.3% this quarter, so Ashwagandha Powder is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$566K/yr356K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
65%top-5 click share · 17 brands · 27 sellers

Flapen Score

Ashwagandha Powder against its category

The dotted line is the Health & Household average. Past it, Ashwagandha Powder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashwagandha Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Ashwagandha Powder 356K times last year and spent an estimated $566K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $566K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
9.1%
Market size, estimated
$566Ka year
Peak month
March1.3× the quietest month
Top search term
ashwagandha powder234K searches a year

02 · Price

A sale here is worth $17.55.

Listings sell for $17.55 on average, from $5.98 to $36.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $17.55 that is $35K to $44K a year per listing.

Average price
$17.55inside the $15 to $100 sweet spot
Price range
$5.98–$36.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$35K–$44K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #706 within Ashwagandha. It carries 5,377 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#706in Ashwagandha
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
5,377per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ashwagandha Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

  • Brand 129%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Ashwagandha Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ashwagandha Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashwagandha powder234K/yr
  • ashwagandha powder organic40K/yr
  • ashwagandha root powder18K/yr
  • organic ashwagandha powder16K/yr
  • ashwaganda powder6K/yr
  • ashwagandha ksm 66 powder6K/yr
  • ashwagandha powder bulk6K/yr
  • ksm-66 ashwagandha powder3K/yr
  • ashwagandha en polvo4K/yr
  • organic ashwagandha root powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Ashwagandha Powder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too strong dosage”
A buyer, on “Dosage”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Ashwagandha Powder questions

Answered from the same tracked data.