Is ashwagandha natures bounty profitable to sell on Amazon United States?

The niche generates $107K/yr across 44 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the ashwagandha natures bounty niche?

30 brands and 667 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in ashwagandha natures bounty?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Sleep Quality. The return rate is 0.0%.

When does demand for ashwagandha natures bounty peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 2.4× the quietest.

What does it cost to enter the ashwagandha natures bounty niche?

Listings span $8.60–$67.15; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 6,478 reviews — the moat a new listing must climb.

ashwagandha natures bounty

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.09

avg listing price — sweet spot $15–$100

Price range

Great$8.60–$67.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$107K

$107K/yr · 153K searches

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,478.3

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, ashwagandha natures bounty is a $107K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

ashwagandha natures bounty market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $96K–$120K; units × avg price
Conversion rate: 2.9%
Avg BSR: #483
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 4.4%
Avg brand age: 57 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

667

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

35%

Top 20: 81%

Open market

37%

OLLY15%
Futurebiotics14%
LifeSeasons12%
Clean Nutraceuticals10%
Happy Healthy Hippie8%
Garden of Life5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.4×

Open Trend

Top ashwagandha natures bounty search terms

mood supplement21K/yr +18.4%1.8% conv.
mood support25K/yr -5.5%1.5% conv.
mood stabilizer women21K/yr -6.9%3.2% conv.
anti depressant15K/yr -6.3%2.5% conv.
mood support supplements women17K/yr -16.3%2.0% conv.
antidepressants for women10K/yr -4.0%1.9% conv.
mood pills8K/yr +28.3%1.4% conv.
mood supplements7K/yr +19.2%0.4% conv.
anger management supplements4K/yr +9.6%2.0% conv.
stres4K/yr -9.4%0.7% conv.

All search terms

Top ashwagandha natures bounty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count

OLLY$16.534.4★6,818 rev

Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules

Futurebiotics$9.744.6★13,631 rev

Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)

Clean Nutraceuticals$28.044.4★2,665 rev

Futurebiotics Chill Pill + Ashwagandha Rhodiola St. Johns Wort & L-Theanine - Non-GMO 120 Vegetarian Tablets

Futurebiotics$9.944.4★2,045 rev

LifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 Capsules

LifeSeasons$32.394.3★2,779 rev

Newest

by launch date

O Positiv URO Vaginal Moisture & Mood Formulated to Support Vaginal Moisture Mood & Relaxation with KSM-66 Ashwagandha Ginkgo Biloba Mucuna pruriens and GABA 30 Servings

O Positiv$28.453,978 rev

8mo ago

Ascool Ashwagandha Gummies for Calm &Stress Relief

Ascool$10.05791 rev

11mo ago

NutriRise Saffron Supplements 120 Capsules 88.5mg Pure Extract - 4 Month Supply for Mood Energy Sleep Stress & Cortisol Support - Non-GMO Vegan & Gluten-Free for Women & Men

NutriRise$20.03476 rev

12mo ago

Clean Nutraceuticals Saffron Supplements Extract 100mg + Ashwagandha L-Theanine 200mg - Mood Support Ginkgo Biloba St. Johns Wort Rhodiola Rosea & 5-HTP Capsules Pills Men Women

Clean Nutraceuticals$24.64737 rev

2y ago

Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules

Futurebiotics$9.7413,631 rev

2y ago

What buyers say about ashwagandha natures bounty

What buyers praise and complain about, mined from review topics.

What buyers love

Stress/Anxiety13%

“Stress reliever”

Quality-Overall10%

“The capsules are great quality”

Sleep Quality9%

“Helps with sleep”

Efficiency6%

“Works Well”

Taste-Overall6%

“have no unpleasant taste”

Vitamin5%

“Excellent vitamin”

Focus Enhancement5%

“Great for mood support”

Value For Money4%

“Great value”

Advertised Vs Actual Product4%

“As described”

Energy Level3%

“Lots of Energy”

What buyers complain about

Functionality-Overall14%

“No results”

Side Effects7%

“Bad side effects”

Sleep Quality7%

“It did not help me sleep”

Stress/Anxiety7%

“No change with Anxiety”

Value For Money6%

“Too expensive”

Taste-Overall6%

“Bad Aftertaste”

Dosage4%

“I think I need a stronger dosage”

Acid Regulator/Stomach Ache Relief2%

“Will cause nausea”

Allergies2%

“Allergic reaction”

Ingredients-Overall2%

“Be careful of ingredients”

Top return reasons

Functionality-Overall23%

Ingredients-Overall13%

Sleep Quality8%

Dosage8%

Advertised Vs Actual Product5%

Acid Regulator/Stomach Ache Relief5%

Strength5%

Smell4%

Moist/Dry4%

Fever Relief3%

Common questions

Is ashwagandha natures bounty profitable to sell on Amazon United States?: The niche generates $107K/yr across 44 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the ashwagandha natures bounty niche?: 30 brands and 667 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in ashwagandha natures bounty?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Sleep Quality. The return rate is 0.0%.
When does demand for ashwagandha natures bounty peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 2.4× the quietest.
What does it cost to enter the ashwagandha natures bounty niche?: Listings span $8.60–$67.15; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 6,478 reviews — the moat a new listing must climb.