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ashwagandha maca

Skip it

Soft demand (-20.4% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 15Conversion 69Competition 23Returns 100Price range 74Avg price 92Brand share 24Review moat 40Quality gap 50

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.95

avg listing price — sweet spot $15–$100

Price range

Good$10.02–$29.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,521.07

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$194K

$194K/yr · 140K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, ashwagandha maca is a $194K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

ashwagandha maca market data

Units sold / yr
6K–8K
avg 500–750/product
Revenue / yr
$132K–$176K
units × avg price
Conversion rate
6.3%
Avg BSR
#2,594
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
0.0%
Avg brand age
53 months
Avg seller age
162 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Clean Nutraceuticals58%
  • TERRA ELMNT12%
  • Plus+Ultra10%
  • CIRCLE OF NATURE7%
  • X Gold Health4%
  • Natgrown4%
  • Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -20.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top ashwagandha maca search terms

  • ashwagandha maca13K/yr
  • maca root ashwagandha14K/yr
  • maca ashwagandha14K/yr
  • ashwagandha maca root10K/yr
  • ashwagandha and maca root10K/yr
  • macca root ashwagandha fenugreek beet root l-arginine liquid drop14K/yr
  • ashwagandha maca fenugreek8K/yr
  • ashwagandha maca root fenugreek3K/yr
  • maca and ashwagandha supplement7K/yr
  • maca root and ashwagandha6K/yr
All search terms

Top ashwagandha maca products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$19K20%$39K30%$58K40%$78K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about ashwagandha maca

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“the product feels well made overall”

Taste-Overall11%

“The capsules don't taste bad”

Energy Level9%

“Tons of energy”

Vitamin6%

“Great vitamin”

Efficiency5%

“Very effective”

Value For Money4%

“Worth buying”

Weight Loss4%

“support weight gain”

Ingredients-Overall3%

“I like the combination of ingredients”

Nutritional Content3%

“get all of these good nutrients”

Stress/Anxiety3%

“better stress management”

What buyers complain about

Functionality-Overall18%

“DOESNT WORK”

Taste-Overall7%

“This is my second bottle this bottle doesnt taste the same as the first one”

Dosage6%

“amounts are way off”

Acid Regulator/Stomach Ache Relief5%

“leading to stomach issues”

Side Effects4%

“Made me sick for days”

Value For Money4%

“Waste of money”

Quality-Overall3%

“Garbage”

Smell3%

“the smell isnt the greatest”

Moist/Dry2%

“the gummies were dry looking”

Stale/Rotten/Spoiled2%

“It was not fresh”

Top return reasons

Advertised Vs Actual Product50%
Functionality-Overall50%

Common questions

Is ashwagandha maca profitable to sell on Amazon United States?
The niche generates $194K/yr across 15 tracked products. 90-day search growth is -20.4%. Flapen's verdict: Skip it (46/100).
How competitive is the ashwagandha maca niche?
9 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in ashwagandha maca?
Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Dosage. The return rate is 0.0%.
When does demand for ashwagandha maca peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the ashwagandha maca niche?
Listings span $10.02–$29.26; the average listing price is $21.95 (sweet spot $15–$100). The average incumbent carries 2,521 reviews — the moat a new listing must climb.