ashwagandha l theanine
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.56avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$8.60–$61.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$232K$232K/yr · 225K searches
Review moat
Bad4,670.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ashwagandha l theanine is a $232K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Sep. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ashwagandha l theanine market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $226K–$282K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 93%
- Out of stock
- 2.2%
- Avg brand age
- 50 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
654
Top-5 brand share
42%
Top 20: 84%
Top-5 click share
32%
Top 20: 72%
Open market
53%
- Nature's Bounty10%
- OLLY10%
- Futurebiotics8%
- Clean Nutraceuticals8%
- LifeSeasons6%
- Integrative Therapeutics5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 8.3×
Top ashwagandha l theanine search terms
- ashwagandha l theanine51K/yr
- mood support25K/yr
- mood stabilizer women21K/yr
- ashwagandha and l-theanine21K/yr
- mood support supplements women17K/yr
- l theanine ashwagandha11K/yr
- mood pills8K/yr
- ashwagandha with l theanine8K/yr
- l theanine and ashwagandha7K/yr
- natural antidepressant supplements9K/yr
Top ashwagandha l theanine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Stress Relief Ashwagandha KSM-66 Supports Occasional Stress Relief Dietary Supplement 2 Tablets per Day Vegetarian Tablets Gluten Free 90 Ct
Nature's Bounty$18.514.7★1,849 rev
OLLY Ultra Strength Goodbye Stress Softgels GABA Ashwagandha L-Theanine and Lemon Balm Stress Relief Supplement - 60 Count
OLLY$18.044.3★10,839 rev
Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)
Clean Nutraceuticals$28.044.4★2,665 rev
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets
Integrative Therapeutics$25.214.2★10,811 rev
Futurebiotics Chill Pill + Ashwagandha Rhodiola St. Johns Wort & L-Theanine - Non-GMO 120 Vegetarian Tablets
Futurebiotics$9.944.4★2,045 rev
Newest
by launch date
THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - Third-Party Certified - 30 Capsules
THORNE$21.45542 rev
Ashwagandha Gummies 120 Count - 2000 MG Ashwagandha Supplements with L-Theanine GABA Magnesium Zinc & Vitamin D3 Sugar-Free Vegan Non-GMONatural Support for Balance
YOLOBALANCE$21.51674 rev
StrongVit Cortisol Supplements for Women and Men with Magnesium Ashwagandha & L-Theanine. High Cortisol Reducer Manager Detox Lower and Control. Sleep Support & Stress Relief USA
StrongVit$19.831,687 rev
WONDER FAMILY Ashwagandha Complex Cortisol Reducer 800mg with GABA L-Theanine & B6 400mg Ashwagandha per Day - Adaptogenic Support for Calm Focus & Mood 60 Capsules Lab-Tested
WONDER FAMILY$16.28109 rev
VEV DeepCalm 15-in-1 Magnesium Complex for Women & Men Magnesium Supplement Sleep Glycinate & Citrate Vegan Capsules with Ashwagandha & L-Theanine 120 Count
VEV$13.571,555 rev
Trending
90-day click momentumAshwagandha Gummies 120 Count - 2000 MG Ashwagandha Supplements with L-Theanine GABA Magnesium Zinc & Vitamin D3 Sugar-Free Vegan Non-GMONatural Support for Balance
YOLOBALANCE$21.514.6★
VEV DeepCalm 15-in-1 Magnesium Complex for Women & Men Magnesium Supplement Sleep Glycinate & Citrate Vegan Capsules with Ashwagandha & L-Theanine 120 Count
VEV$13.574.6★
Natures Bounty Stress Relief Ashwagandha KSM-66 Supports Occasional Stress Relief Dietary Supplement 2 Tablets per Day Vegetarian Tablets Gluten Free 90 Ct
Nature's Bounty$18.514.7★
WONDER FAMILY Ashwagandha Complex Cortisol Reducer 800mg with GABA L-Theanine & B6 400mg Ashwagandha per Day - Adaptogenic Support for Calm Focus & Mood 60 Capsules Lab-Tested
WONDER FAMILY$16.284.3★
StrongVit Cortisol Supplements for Women and Men with Magnesium Ashwagandha & L-Theanine. High Cortisol Reducer Manager Detox Lower and Control. Sleep Support & Stress Relief USA
StrongVit$19.834.4★
What buyers say about ashwagandha l theanine
What buyers praise and complain about, mined from review topics.What buyers love
“Helps with sleep”
“Stress reliever”
“The capsules are great quality”
“have no unpleasant taste”
“Works Well”
“Excellent vitamin”
“Very affordable”
“was able to focus”
“Helps calm me”
“Gave me energy”
What buyers complain about
“Did not work”
“Cannot sleep”
“Bad side effects”
“No change with Anxiety”
“Disappointing Taste”
“Too expensive”
“Just started Half Dose”
“Allergic reaction”
“I always felt bloated in my stomach”
“unfortunately it wasnt a good fit for me”
Top return reasons
Common questions
- Is ashwagandha l theanine profitable to sell on Amazon United States?
- The niche generates $232K/yr across 54 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the ashwagandha l theanine niche?
- 40 brands and 654 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in ashwagandha l theanine?
- Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Side Effects. The return rate is 0.0%.
- When does demand for ashwagandha l theanine peak?
- Demand peaks in Sep; the busiest month runs 8.3× the quietest.
- What does it cost to enter the ashwagandha l theanine niche?
- Listings span $8.60–$61.10; the average listing price is $22.56 (sweet spot $15–$100). The average incumbent carries 4,671 reviews — the moat a new listing must climb.