Is ashwagandha 500mg profitable to sell on Amazon United States?

The niche generates $385K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (45/100).

How competitive is the ashwagandha 500mg niche?

4 brands and 6 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ashwagandha 500mg?

Top complaints mined from reviews: Side Effects, Sleep Quality, Functionality-Overall. The return rate is 0.0%.

When does demand for ashwagandha 500mg peak?

Demand peaks in Jan–Feb–Jun; the busiest month runs 4.8× the quietest.

What does it cost to enter the ashwagandha 500mg niche?

Listings span $10.86–$90.20; the average listing price is $37.36 (sweet spot $15–$100). The average incumbent carries 2,794 reviews — the moat a new listing must climb.

ashwagandha 500mg

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.36

avg listing price — sweet spot $15–$100

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.86–$90.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$385K

$385K/yr · 89K searches

Review moat

Okay2,794.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ashwagandha 500mg is a $385K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

ashwagandha 500mg market data

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: $374K–$467K; units × avg price
Conversion rate: 11.5%
Avg BSR: #227
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Pure Encapsulations86%
Double Wood Supplements7%
Nutricost4%
THORNE3%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -3.3% search growth over the last 90 days.

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 4.8×

Open Trend

Top ashwagandha 500mg search terms

pure ashwagandha24K/yr -7.4%14.0% conv.
ashwagandha 500mg20K/yr +9.5%4.5% conv.
pure encapsulations ashwagandha19K/yr +1.2%13.3% conv.
ashwagandha pure encapsulations6K/yr -1.9%12.3% conv.
ashwagandha pure6K/yr -5.3%7.0% conv.
ashwagandha 500mg capsules4K/yr +2.3%6.8% conv.
pure encapsulation ashwagandha3K/yr -1.6%14.5% conv.
ashwagandha 500 mg3K/yr -1.6%5.2% conv.
pure ashwagandha capsules6K/yr -59.6%7.5% conv.

All search terms

Top ashwagandha 500mg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Encapsulations Ashwagandha - 500 mg Ashwagandha Extract - Metabolism & Stress Support - Immune Support* - GMO Free & Vegan - 60 Capsules

Pure Encapsulations$27.124.7★3,573 rev

Pure Encapsulations Ashwagandha - 500 mg Ashwagandha Extract - Metabolism & Stress Support - Immune Support* - GMO Free & Vegan - 120 Capsules

Pure Encapsulations$48.414.7★3,573 rev

Pure Encapsulations Cortisol Calm - Supports Cortisol Health & Relaxation* - Contains Ashwagandha & L-Theanine - Restful Sleep - 120 Capsules

Pure Encapsulations$90.204.5★1,383 rev

Ashwagandha Capsules 120 Count (500mg Extract 20:1 Potency) Adaptogen Stress Relief by Double Wood

Double Wood Supplements$10.864.6★2,622 rev

Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules Gluten-Free

Nutricost$14.614.6★7,751 rev

Newest

by launch date

THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - Third-Party Certified - 30 Capsules

THORNE$21.45542 rev

12mo ago

Pure Encapsulations Daily Calm - Vegan Stress & Sleep Support* Supplement - Contains Ashwagandha Saffron GABA & L-Theanine - Non-GMO Soy-Free & Gluten-Free - 60 Capsules

Pure Encapsulations$48.89115 rev

1y ago

Ashwagandha Capsules 120 Count (500mg Extract 20:1 Potency) Adaptogen Stress Relief by Double Wood

Double Wood Supplements$10.862,622 rev

2y ago

Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules Gluten-Free

Nutricost$14.617,751 rev

9y ago

Pure Encapsulations Cortisol Calm - Supports Cortisol Health & Relaxation* - Contains Ashwagandha & L-Theanine - Restful Sleep - 120 Capsules

Pure Encapsulations$90.201,383 rev

16y ago

What buyers say about ashwagandha 500mg

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Reliable Brand too”

Sleep Quality15%

“Helps with sleep”

Value For Money5%

“Good price”

Stress/Anxiety5%

“Works great for stress”

Advertised Vs Actual Product4%

“seems to work”

Vitamin4%

“New natural vitamins”

Efficiency4%

“Work ok”

Side Effects3%

“Didn't hurt anything”

Soothing Effect3%

“Helps relax”

Focus Enhancement2%

“improved my mood”

What buyers complain about

Side Effects15%

“Unexpected Side Effects”

Sleep Quality11%

“couldn't stay awake”

Functionality-Overall10%

“Did Not Work For Me”

Acid Regulator/Stomach Ache Relief6%

“had severe stomach pain”

Stress/Anxiety6%

“Cause anxiety”

Dosage5%

“I didnt know you arent supposed to take this if you have lower than normal blood pressure”

Quality-Overall3%

“Poor quality capsules”

Allergies3%

“had a harsh reaction physically”

Value For Money3%

“Wasted money”

Itch Relief3%

“Beware Do Not Buy Horrible Itching”

Top return reasons

Dosage14%

Certifications14%

Functionality-Overall14%

Advertised Vs Actual Product11%

Sleep Quality11%

Value For Money7%

Ingredients-Overall7%

Pain Relief-Overall7%

Color Fading/Discoloration7%

Vitamin7%

Common questions

Is ashwagandha 500mg profitable to sell on Amazon United States?: The niche generates $385K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (45/100).
How competitive is the ashwagandha 500mg niche?: 4 brands and 6 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ashwagandha 500mg?: Top complaints mined from reviews: Side Effects, Sleep Quality, Functionality-Overall. The return rate is 0.0%.
When does demand for ashwagandha 500mg peak?: Demand peaks in Jan–Feb–Jun; the busiest month runs 4.8× the quietest.
What does it cost to enter the ashwagandha 500mg niche?: Listings span $10.86–$90.20; the average listing price is $37.36 (sweet spot $15–$100). The average incumbent carries 2,794 reviews — the moat a new listing must climb.