Ashwagandha
PassAshwagandha scores 67 out of 100, a Pass. Shoppers spend an estimated $23.5M a year here, demand is soft, at -18.8% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $23.5M/yr11.4M searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 625 sellers
Flapen Score
Ashwagandha against its category
The dotted line is the Health & Household average. Past it, Ashwagandha is stronger. Inside it, weaker.
Market
The Ashwagandha market on Amazon at a glance
Shoppers on Amazon United States searched for Ashwagandha 11.4M times last year and spent an estimated $23.5M. The top 5 brands take 51% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 11.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.5M a year.
- Searches, last 12 months
- 11.4M
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $23.5Ma year
- Peak month
- October1.3× the quietest month
- Top search term
- ashwagandha7.2M searches a year
02 · Price
A sale here is worth $19.29.
Listings sell for $19.29 on average, from $6.49 to $48.65. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $19.29 that is $579K to $772K a year per listing.
- Average price
- $19.29inside the $15 to $100 sweet spot
- Price range
- $6.49–$48.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $579K–$772K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #63 within Endurance & Energy. It carries 8,463 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #63in Endurance & Energy
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 8,463per listing
- Listings tracked
- 38
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Ashwagandha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules Gluten-Free
- Price
- $14.61
- Rating
- 4.6/5
- Reviews
- 7,905
- Age
- 9y ago
Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules
- Price
- $9.73
- Rating
- 4.6/5
- Reviews
- 13,665
- Age
- 2y ago
NaturaLife Labs Organic Ashwagandha 2100 mg per Serving Full Spectrum Root Powder and Standardized Extract (Withanolides) 100 Capsules Vegan Non-GMO Gluten-Free
- Price
- $16.34
- Rating
- 4.5/5
- Reviews
- 52,772
- Age
- 9y ago
Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry KSM-66 Vegan Plant Based Non-GMO Gluten-Free & Gelatin Free Relax. Restore. Unwind Pack of 1
- Price
- $14.48
- Rating
- 4.5/5
- Reviews
- 63,848
- Age
- 5y ago
Himalaya USDA Organic Ashwagandha Root 670 mg 60 Day Supply 60 Caplets
- Price
- $20.26
- Rating
- 4.6/5
- Reviews
- 13,221
- Age
- 24y ago
Trending
estimated 90-day click momentum
Nature Made Ashwagandha KSM 66 + Reishi Mushroom Capsules 60 Capsules
- Price
- $21.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 4mo ago
Youtheory Ashwagandha 1 000 mg 90 Vegetarian Capsules 45-Day Supply
- Price
- $24.86
- Rating
- 4.6/5
- Reviews
- 5,885
- Age
- 1y ago
GlowEver KSM-66 Ashwagandha with L-Theanine Stress & Energy 60 Capsules
- Price
- $27.56
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago
KSM-66 Ashwagandha 600mg Organic Sleep + Stress Support 120 Capsules
- Price
- $16.24
- Rating
- 4.7/5
- Reviews
- 678
- Age
- 1y ago
Gaia Herbs Ashwagandha Root 350 mg - Supports Balanced Energy Levels & Positive Outlook*- Supports Healthy Cortisol Balance* - 60 Vegan Liquid Phyto-Caps (30 Servings)
- Price
- $24.63
- Rating
- 4.6/5
- Reviews
- 6,969
- Age
- 15y ago
Newest
by launch dateNature Made Ashwagandha KSM 66 + Reishi Mushroom Capsules 60 Capsules
- Price
- $21.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 4mo ago
THORNE Ashwagandha Highly Concentrated Shoden Extract 30 Capsules
- Price
- $21.49
- Rating
- 4.7/5
- Reviews
- 567
- Age
- 11mo ago
GlowEver KSM-66 Ashwagandha with L-Theanine Stress & Energy 60 Capsules
- Price
- $27.56
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago
KSM-66 Ashwagandha 600mg Organic Sleep + Stress Support 120 Capsules
- Price
- $16.24
- Rating
- 4.7/5
- Reviews
- 678
- Age
- 1y ago
Youtheory Ashwagandha 1 000 mg 90 Vegetarian Capsules 45-Day Supply
- Price
- $24.86
- Rating
- 4.6/5
- Reviews
- 5,885
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
625
Est. top-5 brand share
51%
Top 20: 95%
Est. top-5 click share
44%
Top 20: 82%
Open market
44%
- Nutricost17%
- Futurebiotics11%
- NaturaLife Labs9%
- Goli8%
- NOW Foods5%
- Youtheory5%
Demand
Ashwagandha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Ashwagandha search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ashwagandha7.2M/yr
- ashwagandha supplements1.6M/yr
- ashwagandha ksm 66579K/yr
- ksm-66 ashwagandha309K/yr
- ashwagandha for women406K/yr
- ashwagandha for men312K/yr
- ashwaganda237K/yr
- ashwagandha 600mg95K/yr
- ashawanda capsulas110K/yr
- ashwagandha capsules108K/yr
Reviews and returns
What reviews say buyers love and hate about Ashwagandha
We read the reviews and the return reasons for every product selling here.
“don't help me sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ashwagandha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data