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Ascorbate Vitamin C

Fail

The top 5 brands take 100% of clicks, so Ascorbate Vitamin C is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$995K/yr236K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
81%top-5 click share · 4 brands · 112 sellers

Flapen Score

Ascorbate Vitamin C against its category

The dotted line is the Health & Household average. Past it, Ascorbate Vitamin C is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ascorbate Vitamin C market on Amazon at a glance

Shoppers on Amazon United States searched for Ascorbate Vitamin C 236K times last year and spent an estimated $995K. All 4 brands take every click. Demand peaks in Jan–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 22.8% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $995K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
22.8%
Market size, estimated
$995Ka year
Peak month
January3.2× the quietest month
Top search term
ester c96K searches a year

02 · Price

A sale here is worth $18.46.

Listings sell for $18.46 on average, from $6.63 to $26.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $18.46 that is $55K to $74K a year per listing.

Average price
$18.46inside the $15 to $100 sweet spot
Price range
$6.63–$26.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$55K–$74K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #403 within Vitamin C. It carries 7,602 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#403in Vitamin C
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
7,602per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 116 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
116 months

Products

Top Ascorbate Vitamin C products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 237%
  • Brand 310%
  • Brand 42%

Demand

Ascorbate Vitamin C search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May · busiest ÷ quietest = 3.2×

Search terms

Top Ascorbate Vitamin C search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ester c96K/yr
  • ester c 500mg73K/yr
  • ester-c13K/yr
  • ester c 500mg capsules8K/yr
  • ester-c 500mg4K/yr
  • non acidic vitamin c4K/yr
  • vitamin c ester5K/yr
  • esther c5K/yr
  • solgar ester c 500mg4K/yr
  • ester c 500 mg3K/yr

Reviews and returns

What reviews say buyers love and hate about Ascorbate Vitamin C

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Vitamin”
29%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“They are huge”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ascorbate Vitamin C questions

Answered from the same tracked data.