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Army Field Essentials

Maybe

An estimated 0.8% of orders come back. But the average product has 33,572 reviews to catch up to, so Army Field Essentials is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$69K/yr57K searches / yr
90-day growth
+36.9%search demand this quarter
Competition
52%top-5 click share · 25 brands · 106 sellers

Flapen Score

Army Field Essentials against its category

The dotted line is the Health & Household average. Past it, Army Field Essentials is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Army Field Essentials market on Amazon at a glance

Shoppers on Amazon United States searched for Army Field Essentials 57K times last year and spent an estimated $69K. The top 5 brands take 57% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+36.9%
Conversion, latest week
4.5%
Market size, estimated
$69Ka year
Top search term
army field essentials36K searches a year

02 · Price

A sale here is worth $26.95.

Listings sell for $26.95 on average, from $7.22 to $99.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.95 that is $0 to $3K a year per listing.

Average price
$26.95inside the $15 to $100 sweet spot
Price range
$7.22–$99.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #41 within Tissues, Toilet Paper & Sprays. It carries 33,572 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#41in Tissues, Toilet Paper & Sprays
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
33,572per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Army Field Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

106

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

52%

Top 20: 91%

Open market

39%

  • Brand 125%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Army Field Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26OctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 3.0× · 9 of 12 months tracked

Search terms

Top Army Field Essentials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • army field essentials36K/yr
  • military field essentials12K/yr
  • dude wipes 3 pack8K/yr
  • dude wipes for men 3 pack1K/yr

Reviews and returns

What reviews say buyers love and hate about Army Field Essentials

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Charging”
0.8%of orders come back
“Won't charge”
A buyer, on “Charging”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Army Field Essentials questions

Answered from the same tracked data.