Arm and Hammer Complete Care Toothpaste

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

39K

Growth, 90 days vs prior 90

+11.5%

Conversion, latest week

16.2%

Market size, estimated

$81Ka year

Peak month

November1.7× the quietest month

Top search term

arm and hammer complete care toothpaste19K searches a year

Listings sell for $12.68 on average, from $4.03 to $21.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $12.68 that is $10K to $13K a year per listing.

Average price

$12.68under the $15 to $100 sweet spot

Price range

$4.03–$21.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.3%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #320 within Toothpaste. It carries 3,729 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#320in Toothpaste

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,729per listing

Listings tracked

4

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months