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Ariat Insoles

Fail

The top 5 brands take 96% of clicks, so Ariat Insoles is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$148K/yr290K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
50%top-5 click share · 9 brands · 96 sellers

Flapen Score

Ariat Insoles against its category

The dotted line is the Health & Household average. Past it, Ariat Insoles is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ariat Insoles market on Amazon at a glance

Shoppers on Amazon United States searched for Ariat Insoles 290K times last year and spent an estimated $148K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.4%
Market size, estimated
$148Ka year
Peak month
April1.8× the quietest month
Top search term
ariat insoles37K searches a year

02 · Price

A sale here is worth $21.02.

Listings sell for $21.02 on average, from $9.71 to $34.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.02 that is $2K to $5K a year per listing.

Average price
$21.02inside the $15 to $100 sweet spot
Price range
$9.71–$34.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,941 within Foot Health. It carries 6,249 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
0.2%
Average rank
#1,941in Foot Health
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
6,249per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ariat Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

96

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

3%

  • Brand 158%
  • Brand 220%
  • Brand 311%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Ariat Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Ariat Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ariat insoles37K/yr
  • ariat boot insoles30K/yr
  • square toe boot insoles26K/yr
  • square toe boot insoles for men30K/yr
  • cowboy boot insoles for men27K/yr
  • insoles for cowboy boots16K/yr
  • ariat insoles men square toe20K/yr
  • cowboy boot insoles16K/yr
  • ariat boot insoles square toe14K/yr
  • square toe insoles for boots men12K/yr

Reviews and returns

What reviews say buyers love and hate about Ariat Insoles

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Durability”
1.4%of orders come back
“fell apart within a month”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ariat Insoles questions

Answered from the same tracked data.