aquafresh sensitive toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 837K searches
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Price range
Okay$3.98–$21.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad6,928.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aquafresh sensitive toothpaste is a $1.8M/yr Amazon United States market (837K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
aquafresh sensitive toothpaste market data
- Units sold / yr
- 150K–200K
- avg 10,000–12,500/product
- Revenue / yr
- $1.6M–$2.2M
- units × avg price
- Conversion rate
- 19.7%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
149
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Crest86%
- Sensodyne13%
- Crest Pro-Health Clean Mint Toothpaste (2.6oz)2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +1.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Top aquafresh sensitive toothpaste search terms
- crest pro health toothpaste437K/yr
- crest pro health73K/yr
- crest pro health advanced toothpaste54K/yr
- sensodyne toothpaste mint23K/yr
- crest prohealth toothpaste27K/yr
- toothpaste crest pro health41K/yr
- crest deep clean toothpaste20K/yr
- deep clean toothpaste18K/yr
- sensodyne fresh mint toothpaste16K/yr
- crest toothpaste pro health6K/yr
Top aquafresh sensitive toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crest Pro-Health Advanced Deep Clean Mint Toothpaste 2 Count (Pack of 1)
Crest$8.404.8★2,022 rev
Crest Pro-Health Advanced Antibacterial Protection Toothpaste 5 oz 4 Pack Teeth Whitening for adults Breath Freshener for Sensitive Teeth Gum Health Gingivitis toothpaste Travel Size Toiletries
Crest$14.394.8★14,267 rev
Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste Sensitivity Protection Whitens Teeth Anticavity Plaque Control
Crest$18.014.8★4,631 rev
Crest Pro-Health Advanced Deep Clean Mint Toothpaste 5.1 Oz
Crest$4.754.8★2,548 rev
Sensodyne Fresh Mint Sensitive Toothpaste ADA Accepted Toothpaste for Cavity Prevention and Sensitive Teeth Treatment - 4 Ounces (Pack of 2)
Sensodyne$11.394.8★17,933 rev
Newest
by launch dateCrest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste Sensitivity Protection Whitens Teeth Anticavity Plaque Control
Crest$18.014,631 rev
2pck Crest Pro-Health Clean Mint Toothpaste (2.6oz)
Crest Pro-Health Clean Mint Toothpaste (2.6oz)$8.3749 rev
Crest Pro-Health Gum Detoxify Antibacterial Fluoride Toothpaste 4.8 oz 3 Pack Enamel and Gum Repair Cavity Protection Deep Clean Plaque Control Clinically Proven Travel Size Toiletries
Crest$18.085,447 rev
Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 4.8 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum and Enamel Protection Plaque Control
Crest$6.841,675 rev
Crest Base Pro-Health Whitening Toothpaste (4.3oz) Triple Pack Teeth Whitening
Crest$8.817,427 rev
Trending
90-day click momentum2pck Crest Pro-Health Clean Mint Toothpaste (2.6oz)
Crest Pro-Health Clean Mint Toothpaste (2.6oz)$8.374.4★
Crest Pro-Health Toothpaste Clean Mint 4.6 oz (Pack of 2)
Crest$18.114.7★
Crest Pro-Health Smooth Formula Toothpaste Clean Mint 4.6 oz Pack of 3 (Packaging May Vary)
Crest$21.184.8★
Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3
Sensodyne$17.184.7★
Sensodyne Fresh Mint Sensitivity Toothpaste for Sensitive Teeth and Fresh Breath 75g (Pack of 1)
Sensodyne$6.454.7★
What buyers say about aquafresh sensitive toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Excellent product”
“Really helps your gums”
“Clean teeth”
“Great for keeping teeth heathy”
“As advertised”
“Does A Good Job”
“Breath freshness”
“easy to handle”
“Clean”
What buyers complain about
“Overpriced”
“These large tubes are smaller”
“Fooled by ad”
“developed an allergic reaction to the toothpaste”
“The ingredients and after use affects are so different from the one I buy in store”
“However, after using it for a while, the texture became uneven inside the tube”
“Just not the best option for overall cleaning in my experience”
“LEAKING TUBES”
“it's an extremely crappy tooth paste with a very artificial green color”
“which made it uncomfortable”
Top return reasons
Common questions
- Is aquafresh sensitive toothpaste profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 16 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the aquafresh sensitive toothpaste niche?
- 3 brands and 149 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in aquafresh sensitive toothpaste?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for aquafresh sensitive toothpaste peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the aquafresh sensitive toothpaste niche?
- Listings span $3.98–$21.18; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 6,928 reviews — the moat a new listing must climb.