Aquafresh Sensitive Toothpaste

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

837K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

19.7%

Market size, estimated

$1.8Ma year

Peak month

July2.5× the quietest month

Top search term

crest pro health toothpaste437K searches a year

Listings sell for $10.99 on average, from $3.98 to $21.18. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $10.99 that is $110K to $137K a year per listing.

Average price

$10.99under the $15 to $100 sweet spot

Price range

$3.98–$21.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

$110K–$137K

Returns

0.2%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Toothpaste. It carries 6,928 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#191in Toothpaste

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

6,928per listing

Listings tracked

16

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months