Apple Plates
MaybeThe average product has only 53 reviews. But shoppers spend an estimated $43K a year here, so Apple Plates is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $43K/yr63K searches / yr
- 90-day growth
- +80.1%search demand this quarter
- Competition
- 45%top-5 click share · 27 brands · 28 sellers
Flapen Score
Apple Plates against its category
The dotted line is the Health & Household average. Past it, Apple Plates is stronger. Inside it, weaker.
Market
The Apple Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Apple Plates 63K times last year and spent an estimated $43K. The top 5 brands take 50% of clicks. Demand peaks in Aug–Sep. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +80.1%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $43Ka year
- Peak month
- September31.7× the quietest month
- Top search term
- apple plates31K searches a year
02 · Price
A sale here is worth $14.61.
Listings sell for $14.61 on average, from $6.87 to $70.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.61 that is $0 to $1K a year per listing.
- Average price
- $14.61under the $15 to $100 sweet spot
- Price range
- $6.87–$70.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #2,746 within Disposable Plates, Bowls & Cutlery. It carries 53 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 29.7%
- Average rank
- #2,746in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 53per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Apple Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
28
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
45%
Top 20: 85%
Open market
45%
- Brand 123%
- Brand 210%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Apple Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 31.7×
Search terms
Top Apple Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple plates31K/yr
- apple paper plates14K/yr
- apple plate4K/yr
- apple plates and napkins5K/yr
- apple plates back to school6K/yr
- apple plates disposable3K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Plates
We read the reviews and the return reasons for every product selling here.
“bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Plates questions
Answered from the same tracked data.