Is apple cinnamon essential oil profitable to sell on Amazon United States?

The niche generates $68K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (46/100).

How competitive is the apple cinnamon essential oil niche?

14 brands and 27 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in apple cinnamon essential oil?

Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.8%.

When does demand for apple cinnamon essential oil peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.

What does it cost to enter the apple cinnamon essential oil niche?

Listings span $5.93–$43.88; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 4,053 reviews — the moat a new listing must climb.

apple cinnamon essential oil

Skip it

Soft demand (-28.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great$5.93–$43.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.00

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,052.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$68K

$68K/yr · 65K searches

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, apple cinnamon essential oil is a $68K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

apple cinnamon essential oil market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $60K–$75K; units × avg price
Conversion rate: 7.0%
Avg BSR: #180
Page quality: 0%
Prime: 83%
Sponsored: 72%
Out of stock: 17.6%
Avg brand age: 50 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

Plant Guru33%
Ethlauff21%
Nature's Oil11%
AROMA COUNTRY7%
TUOSHITONG7%
Air Wick5%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Open Trend

Top apple cinnamon essential oil search terms

apple cinnamon essential oil38K/yr -31.3%5.5% conv.
apple cinnamon fragrance oil5K/yr -24.4%4.1% conv.
apple cinnamon essential oil for diffuser5K/yr -21.6%6.0% conv.
apple cinnamon diffuser oil5K/yr -17.9%3.2% conv.
apple cinnamon oil3K/yr -5.5%6.3% conv.
essential oils apple cinnamon4K/yr -29.0%7.9% conv.
cinnamon apple essential oil5K/yr -52.2%5.4% conv.

All search terms

Top apple cinnamon essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Cinnamon Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.

Plant Guru$10.094.5★140 rev

Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Autumn Scented Oils for Candle & Soap Making Bath Bombs Massage - 3.38FL.OZ

Ethlauff$13.384.0★67 rev

Plant Guru Apple Cinnamon Fragrance Oil 8 fl. oz. - Aromatherapy Scented Oil for DIY Soap Candles Bath Bombs Reed Diffusers

Plant Guru$15.034.5★315 rev

Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Candle Scented Oils for Soap Making Bath Bombs Massage -3.38FL.OZ

Ethlauff$14.704.1★100 rev

Apple Cinnamon Fragrance Oil for Perfume Cologne Diffusers Soap Making Candle Making Lotion Home Scents Linen Spray Bath Bombs Slime (2 Fl Oz)

Nature's Oil$12.924.4★1,911 rev

Newest

by launch date

Apple Cinnamon Essential Oil Natural Scented Diffuser Oil with Dropper for Aromatherapy Natural Candle Making & Soap Making Scents Hair Care Face Skin Care & Body Massage for Home Office 3.53oz

TUOSHITONG$9.942 rev

7mo ago

Fall Essential Oils Set 6x10ml-Pumpkin Spice Apple Cider Snickerdoodle Vanilla Cinnamon Pine Autumn Fragrance Oils for Diffuser Home Scenting and Seasonal Gifts

Chanhyer$9.98326 rev

1y ago

Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Autumn Scented Oils for Candle & Soap Making Bath Bombs Massage - 3.38FL.OZ

Ethlauff$13.3867 rev

1y ago

Cinnamon Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Cinnamon /1 Fl Oz

Wuvezrub$5.93172 rev

2y ago

Cinnamon Apple Essential Oil 100ml Fall Essential Oil for Diffusers for Home Candle Scented Oils for Soap Making Bath Bombs Massage -3.38FL.OZ

Ethlauff$14.70100 rev

2y ago

What buyers say about apple cinnamon essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Great fragrance”

Quality-Overall8%

“Really great oil”

Value For Money5%

“Fair price”

Advertised Vs Actual Product2%

“Works as advertised”

Pest/Insect Control2%

“It works temporarily to keep ants away”

Ease Of Use2%

“easy to use”

Efficiency1%

“Works well”

Ingredients-Overall1%

“blends well with other oils”

Design-Overall1%

“I love the way its designed”

Durability1%

“I use it year round because it hasn't ran out yet after 6 months”

What buyers complain about

Smell51%

“No scent at all”

Leak-Proof8%

“Bottle leakage”

Value For Money5%

“Waste of money”

Durability5%

“LASTED ABOUT A MONTH”

Strength4%

“not strong”

Advertised Vs Actual Product2%

“False advertising”

Allergies2%

“This triggered such a severe allergic reaction that I had to take medication to treat the allergy caused by the cinnamon oil”

Quality-Overall2%

“everything else is trash”

Oily/Greasy1%

“Oil”

Ease Of Use1%

“Hard to open the oil”

Top return reasons

Smell59%

Advertised Vs Actual Product10%

Leak-Proof10%

Size-Overall7%

Oily/Greasy3%

Functionality-Overall2%

Value For Money1%

Compatibility-Overall1%

Product Condition1%