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Apple Cinnamon Candles

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -15.7% this quarter, so Apple Cinnamon Candles is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$125K/yr97K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
60%top-5 click share · 11 brands · 51 sellers

Flapen Score

Apple Cinnamon Candles against its category

The dotted line is the Health & Household average. Past it, Apple Cinnamon Candles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Cinnamon Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Cinnamon Candles 97K times last year and spent an estimated $125K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
8.2%
Market size, estimated
$125Ka year
Peak month
January12.2× the quietest month
Top search term
apple cinnamon candles54K searches a year

02 · Price

A sale here is worth $15.80.

Listings sell for $15.80 on average, from $6.20 to $27.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.80 that is $4K to $8K a year per listing.

Average price
$15.80inside the $15 to $100 sweet spot
Price range
$6.20–$27.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #148 within Aromatherapy. It carries 812 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#148in Aromatherapy
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
812per listing
Listings tracked
20

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Apple Cinnamon Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

51

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

  • Brand 137%
  • Brand 227%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 13%)

Demand

Apple Cinnamon Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Apple Cinnamon Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple cinnamon candles54K/yr
  • apple cinnamon candle17K/yr
  • cinnamon apple candle13K/yr
  • candles apple cinnamon4K/yr
  • candle apple cinnamon3K/yr
  • yankee candles apple cinnamon2K/yr
  • yankee candle apple cinnamon3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Cinnamon Candles

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
54%of negative reviews mention “Smell”
0.6%of orders come back
“It smelled more like chemicals than anything else”
A buyer, on “Smell”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Apple Cinnamon Candles questions

Answered from the same tracked data.