Is apple cinnamon candles profitable to sell on Amazon United States?

The niche generates $125K/yr across 20 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the apple cinnamon candles niche?

11 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in apple cinnamon candles?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.6%.

When does demand for apple cinnamon candles peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 12.2× the quietest.

What does it cost to enter the apple cinnamon candles niche?

Listings span $6.20–$27.60; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.

apple cinnamon candles

Worth a look

Shows low returns (0.6%), but soft demand (-15.7% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.80

avg listing price — sweet spot $15–$100

Review moat

Good811.9

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.20–$27.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$125K

$125K/yr · 97K searches

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, apple cinnamon candles is a $125K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

apple cinnamon candles market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $158K–$198K; units × avg price
Conversion rate: 8.2%
Avg BSR: #148
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 9.8%
Avg brand age: 61 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

Glade37%
Yankee Candle27%
Village Candle7%
Dianne's Custom Candles7%
AOOVOO5%
CJVIUS4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -15.7% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.2×

Open Trend

Top apple cinnamon candles search terms

apple cinnamon candles54K/yr -23.0%8.5% conv.
apple cinnamon candle17K/yr +4.9%6.0% conv.
cinnamon apple candle13K/yr -16.7%9.0% conv.
candles apple cinnamon4K/yr -10.9%10.5% conv.
candle apple cinnamon3K/yr +5.6%12.6% conv.
yankee candles apple cinnamon2K/yr +18.1%10.8% conv.
yankee candle apple cinnamon3K/yr -37.3%10.8% conv.

All search terms

Top apple cinnamon candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.924.6★792 rev

Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.204.7★131 rev

Cinnamon Apple Pie Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend

Dianne's Custom Candles$14.734.4★998 rev

Glade Candle Apple Cinnamon Fragrance Infused with Essential Oils Air Freshener Candle 3-Wick 6.8 Oz

Glade$7.154.4★422 rev

Village Candle Apples & Cinnamon Large Apothecary Jar Scented Candle 21.25 oz.

Village Candle$21.954.4★1,691 rev

Newest

by launch date

Apple Cinnamon Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Spicy & Sweet Scent for Relaxation Aromatherapy Housewarming Candle for Men Women

Fivefire$18.5212 rev

5mo ago

Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.20131 rev

6mo ago

Glade 1-Wick 2in1 Scented Candle Jar Sheer Vanilla Embrace & Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.5273 rev

6mo ago

Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 3 Count

Glade$10.2779 rev

7mo ago

2-Pack Set Apple Cinnamon Scented Candles Apple Pie & Kitchen Spices Natural Soy Jar Candles for Home Highly Scented Aromatherapy Candles for Fall Holiday Apple Cider Candle Ideal Gift for Women Men

MOSROAD$18.3170 rev

10mo ago

What buyers say about apple cinnamon candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Great fragrance”

Value For Money5%

“Good price”

Quality-Overall5%

“The glass is of great quality”

Brightness/Shine/Glow5%

“ease of lighting”

Durability3%

“Theyre much thicker glass and very durable”

Advertised Vs Actual Product2%

“As advertised”

Gifting Purpose2%

“Good Christmas gift for this year”

Size-Overall2%

“they are a nice size -”

Design-Overall1%

“It looks and feels really cool, and kind of matches my boho aesthetic, so I'm keeping it”

Strength1%

“The glass jars are strong”

What buyers complain about

Smell54%

“It smelled more like chemicals than anything else”

Size-Overall6%

“The jars are small”

Quality-Overall5%

“Poor wick”

Value For Money5%

“They are expensive”

Strength3%

“Only thing is theyre not super strong in a big room”

Advertised Vs Actual Product2%

“The photo has been way blown up”

Durability1%

“they dont last extremely long”

Flammable1%

“This stuff burns badly”

Burnt/Roasted/Overbaked1%

“Also burns for a long time”

Functionality-Overall1%

“this one did not give the same effect”

Top return reasons

Smell72%

Value For Money7%

Advertised Vs Actual Product6%

Size-Overall4%

Functionality-Overall4%

Defective Material/Parts2%

Product Condition2%

Gifting Purpose1%