Is apple cinnamon air freshener profitable to sell on Amazon United States?

The niche generates $332K/yr across 29 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (48/100).

How competitive is the apple cinnamon air freshener niche?

7 brands and 114 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in apple cinnamon air freshener?

Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.3%.

When does demand for apple cinnamon air freshener peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 24.1× the quietest.

What does it cost to enter the apple cinnamon air freshener niche?

Listings span $3.09–$34.56; the average listing price is $14.61 (sweet spot $15–$100). The average incumbent carries 11,962 reviews — the moat a new listing must climb.

apple cinnamon air freshener

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.61

avg listing price — sweet spot $15–$100

Price range

Good$3.09–$34.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good$332K

$332K/yr · 221K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,962.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, apple cinnamon air freshener is a $332K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

apple cinnamon air freshener market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $365K–$438K; units × avg price
Conversion rate: 10.3%
Avg BSR: #150
Page quality: 0%
Prime: 97%
Sponsored: 41%
Out of stock: 1.7%
Avg brand age: 66 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

114

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

Glade46%
Febreze24%
Air Wick23%
Renuzit3%
Clean-n-Fresh3%
Citrus Magic1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -20.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 24.1×

Open Trend

Top apple cinnamon air freshener search terms

apple cinnamon air freshener54K/yr -6.3%7.8% conv.
cinnamon air freshener27K/yr -1.7%3.2% conv.
glade apple cinnamon refills19K/yr -35.5%18.6% conv.
glade plugins refills apple cinnamon12K/yr -30.2%22.7% conv.
febreze apple cinnamon7K/yr -2.2%9.1% conv.
air wick apple cinnamon refills9K/yr +7.3%17.9% conv.
apple air freshener6K/yr +19.6%4.3% conv.
glade apple cinnamon10K/yr -19.4%9.4% conv.
febreze crisp fall breeze8K/yr -40.7%2.7% conv.
pumpkin roll febreze9K/yr -11.9%5.2% conv.

All search terms

Top apple cinnamon air freshener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Apple Cinnamon 6.7 Fl Oz 10 Count

Glade$22.094.7★18,984 rev

Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Apple Cinnamon 3.35 Fl Oz 5 Count

Glade$11.674.7★69,886 rev

Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Baked Cinnamon Apples Scent 8.8oz 2 Count

Febreze$5.884.8★1,735 rev

Air Wick Plug-In Scented Oil Refills 10 Count Apple Cinnamon Medley (Fall) Air Freshener Essential Oils Eco Friendly

Air Wick$20.734.7★26,191 rev

Air Wick Plug in Scented Oil Refill Apple Cinnamon Medley 5ct Air Freshener Essential Oils

Air Wick$11.164.7★26,191 rev

Newest

by launch date

Glade Automatic Spray Refill Apple Cinnamon Scented Air Freshener for Home and Bathroom 6.2 Oz 6 Count

Glade$34.5652 rev

6mo ago

Glade Air Freshener Room Spray Apple Cinnamon Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count

Glade$9.22776 rev

6mo ago

Citrus Magic Odor Absorbing Solid Air Freshener Cinnamon Broom 8-Ounce Pack of 3

Citrus Magic$11.3558 rev

8mo ago

Air Wick Plug-In Scented Oil Refills 6 Count Apple Cinnamon Medley Air Freshener Essential Oils

Air Wick$13.4626,191 rev

9mo ago

Air Wick Vibrant Plug-In Scented Oil Refills 4 Count Apple Cinnamon Medley Air Freshener Essential Oils Eco Friendly

Air Wick$7.2438 rev

9mo ago

What buyers say about apple cinnamon air freshener

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Great fragrance”

Value For Money8%

“Fair price”

Quality-Overall4%

“Great house product”

Ease Of Use2%

“Easy to use”

Durability2%

“Longevity”

Spray/Flow1%

“It sprays evenly”

Advertised Vs Actual Product1%

“Just right”

Size-Overall1%

“It fits & works”

Freshness1%

“Delightful freshness”

Warmth1%

“Cozy Fall Favorite”

What buyers complain about

Smell57%

“Doesn't smell good”

Leak-Proof8%

“Bottle leakage”

Durability4%

“LASTED ABOUT A MONTH”

Value For Money4%

“Expensive”

Strength3%

“Not very strong”

Dilute/Watery1%

“The oils been diluted”

Stale/Rotten/Spoiled1%

“once I got them I was disappointed because the freshness didn't last long at all”

Flavor1%

“These flavors Stunk”

Ease Of Use1%

“which makes it hard to use regularly”

Sweetness1%

“Not overwhelmingly sweet”

Top return reasons

Smell58%

Leak-Proof13%

Size-Overall9%

Advertised Vs Actual Product7%

Value For Money4%

Compatibility-Overall3%

Functionality-Overall2%

Product Condition1%

Dispensing Mechanism1%

Oily/Greasy1%

Common questions

Is apple cinnamon air freshener profitable to sell on Amazon United States?: The niche generates $332K/yr across 29 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (48/100).
How competitive is the apple cinnamon air freshener niche?: 7 brands and 114 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in apple cinnamon air freshener?: Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.3%.
When does demand for apple cinnamon air freshener peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 24.1× the quietest.
What does it cost to enter the apple cinnamon air freshener niche?: Listings span $3.09–$34.56; the average listing price is $14.61 (sweet spot $15–$100). The average incumbent carries 11,962 reviews — the moat a new listing must climb.