Apoe-e4 Gene Test
FailShoppers spend an estimated $0 a year here, so Apoe-e4 Gene Test is a Fail.
- Flapen Score
- 31 / 100Ranks 14,344 of 14,768 Health & Household niches · −18 vs the category median of 4931
- Market size
- $0/yr13K searches / yr
- 90-day growth
- +25.0%search demand this quarter
- Competition
- 83%top-5 click share · 5 brands · 10 sellers
Flapen Score
Apoe-e4 Gene Test against its category
The dotted line is the Health & Household average. Past it, Apoe-e4 Gene Test is stronger. Inside it, weaker.
Market
The Apoe-e4 Gene Test market on Amazon at a glance
Shoppers on Amazon United States searched for Apoe-e4 Gene Test 13K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +25.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- apoe4 gene test5K searches a year
02 · Price
A sale here is worth $115.26.
Listings sell for $115.26 on average, from $38.78 to $254.06. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $115.26 that is $0 to $12K a year per listing.
- Average price
- $115.26above the $15 to $100 sweet spot
- Price range
- $38.78–$254.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #20 within Home Tests. It carries 22,811 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #20in Home Tests
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 22,811per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Apoe-e4 Gene Test products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
APOE4 Gene Test Kit: At-Home DNA Brain Health & Cognitive Genetic Analysis Easy Cheek Swab Personalized Genetic Insights CLIA-Certified Lab
- Price
- $119.10
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

23andMe Health + Ancestry Service: DNA Test Kit FDA-Authorized Reports Genetic Test Health Predispositions Carrier Status Family Tree (Before You Buy See Important Test Info Below)
- Price
- $107.41
- Rating
- 4.6/5
- Reviews
- 36,859
- Age
- 10y ago

AncestryDNA + Traits Genetic Test Kit: Personalized Genetic Traits DNA Ethnicity Test Origins & Ethnicities Complete DNA Test Ancestry Reports
- Price
- $38.78
- Rating
- 4.6/5
- Reviews
- 33,297
- Age
- 7y ago

Personalized Genetic Results DNA Ethnicity Test Find Relatives Heritage Origins & Ethnicities Family History Complete DNA Test 3600+ Regions and Journeys Top Selling Ethnicity Reports
- Price
- $50.17
- Rating
- 4.6/5
- Reviews
- 91,162
- Age
- 11y ago

23andMe+ Premium Advanced Ancestry & Health - DNA Test Kit Personal Genetic Insights Plus 1-Year Access to Exclusive Reports DNA Kit (Before You Buy See Important Test Info Below)
- Price
- $116.06
- Rating
- 4.6/5
- Reviews
- 4,788
- Age
- 5y ago
Trending
estimated 90-day click momentum
APOE4 Gene Test Kit: At-Home DNA Brain Health & Cognitive Genetic Analysis Easy Cheek Swab Personalized Genetic Insights CLIA-Certified Lab
- Price
- $119.10
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

23andMe Ancestry Service - DNA Test Kit Personalized Genetic Legacy 4 500+ Geographic Regions Ancestry Test Family Tree DNA Relative Finder Origins Ethnicities Traits
- Price
- $90.50
- Rating
- 4.6/5
- Reviews
- 37,413
- Age
- 9y ago

23andMe Health-only Service - DNA Test with Personal Genetic Reports - Health Predispositions Carrier Status & Wellness Reports (Before You Buy See Important Test Info Below)
- Price
- $143.66
- Rating
- 3.9/5
- Reviews
- 1,586
- Age
- 4y ago

23andMe+ Premium Advanced Ancestry & Health - DNA Test Kit Personal Genetic Insights Plus 1-Year Access to Exclusive Reports DNA Kit (Before You Buy See Important Test Info Below)
- Price
- $116.06
- Rating
- 4.6/5
- Reviews
- 4,788
- Age
- 5y ago

empowerDX MTHFR Gene Test Kit Methylation Test Easy At-Home Test Detects Presence of 677 and 1298 MTHFR Gene Variants Ages 2+ Fast Results Within 6 Days
- Price
- $117.63
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 4y ago
Newest
by launch date
APOE4 Gene Test Kit: At-Home DNA Brain Health & Cognitive Genetic Analysis Easy Cheek Swab Personalized Genetic Insights CLIA-Certified Lab
- Price
- $119.10
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

Genetic Methylation Test & Functional Health DNA Test | 750+ DNA Reports Including MTHFR Cardiovascular Nutrition Gut Health Hormones Microbiome | Supplement & Diet Recommendations
- Price
- $254.06
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 1y ago

empowerDX MTHFR Gene Test Kit Methylation Test Easy At-Home Test Detects Presence of 677 and 1298 MTHFR Gene Variants Ages 2+ Fast Results Within 6 Days
- Price
- $117.63
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 4y ago

23andMe Health-only Service - DNA Test with Personal Genetic Reports - Health Predispositions Carrier Status & Wellness Reports (Before You Buy See Important Test Info Below)
- Price
- $143.66
- Rating
- 3.9/5
- Reviews
- 1,586
- Age
- 4y ago

23andMe+ Premium Advanced Ancestry & Health - DNA Test Kit Personal Genetic Insights Plus 1-Year Access to Exclusive Reports DNA Kit (Before You Buy See Important Test Info Below)
- Price
- $116.06
- Rating
- 4.6/5
- Reviews
- 4,788
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Accentrate47%
- 23andMe28%
- AncestryDNA16%
- empowerDX7%
- PlexusDX3%
- Open — no brand owns it (0%)
Search terms
Top Apoe-e4 Gene Test search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apoe4 gene test5K/yr
- apoe-e4 gene test5K/yr
- alzheimers dna test3K/yr
Reviews and returns
What reviews say buyers love and hate about Apoe-e4 Gene Test
We read the reviews and the return reasons for every product selling here.
“Not a good value”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apoe-e4 Gene Test questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









