Is apoe-e4 gene test profitable to sell on Amazon United States?

The niche generates $0/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.0%. Flapen's verdict: Skip it (31/100).

How competitive is the apoe-e4 gene test niche?

5 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in apoe-e4 gene test?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Accuracy-Overall. The return rate is 1.2%.

What does it cost to enter the apoe-e4 gene test niche?

Listings span $38.78–$254.06; the average listing price is $115.26 (sweet spot $15–$100). The average incumbent carries 22,811 reviews — the moat a new listing must climb.

apoe-e4 gene test

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Good$115.26

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+25.0%

90-day search growth — must beat 0% to launch

Price range

Okay$38.78–$254.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad22,810.78

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 13K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, apoe-e4 gene test is a $0/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

apoe-e4 gene test market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $29K–$58K; units × avg price
Conversion rate: 0.0%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.3%
Avg brand age: 58 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Accentrate47%
23andMe28%
AncestryDNA16%
empowerDX7%
PlexusDX3%
Open — no brand owns it (0%)

Top apoe-e4 gene test search terms

apoe4 gene test5K/yr +46.4%1.2% conv.
apoe-e4 gene test5K/yr +51.6%0.5% conv.
alzheimers dna test3K/yr -37.3%0.2% conv.

All search terms

Top apoe-e4 gene test products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

APOE4 Gene Test Kit: At-Home DNA Brain Health & Cognitive Genetic Analysis Easy Cheek Swab Personalized Genetic Insights CLIA-Certified Lab

Accentrate$119.104.4★16 rev

23andMe Health + Ancestry Service: DNA Test Kit FDA-Authorized Reports Genetic Test Health Predispositions Carrier Status Family Tree (Before You Buy See Important Test Info Below)

23andMe$107.414.6★36,859 rev

AncestryDNA + Traits Genetic Test Kit: Personalized Genetic Traits DNA Ethnicity Test Origins & Ethnicities Complete DNA Test Ancestry Reports

AncestryDNA$38.784.6★33,297 rev

Personalized Genetic Results DNA Ethnicity Test Find Relatives Heritage Origins & Ethnicities Family History Complete DNA Test 3600+ Regions and Journeys Top Selling Ethnicity Reports

AncestryDNA$50.174.6★91,162 rev

23andMe+ Premium Advanced Ancestry & Health - DNA Test Kit Personal Genetic Insights Plus 1-Year Access to Exclusive Reports DNA Kit (Before You Buy See Important Test Info Below)

23andMe$116.064.6★4,788 rev

Newest

by launch date

APOE4 Gene Test Kit: At-Home DNA Brain Health & Cognitive Genetic Analysis Easy Cheek Swab Personalized Genetic Insights CLIA-Certified Lab

Accentrate$119.1016 rev

4mo ago

Genetic Methylation Test & Functional Health DNA Test | 750+ DNA Reports Including MTHFR Cardiovascular Nutrition Gut Health Hormones Microbiome | Supplement & Diet Recommendations

PlexusDX$254.0616 rev

1y ago

empowerDX MTHFR Gene Test Kit Methylation Test Easy At-Home Test Detects Presence of 677 and 1298 MTHFR Gene Variants Ages 2+ Fast Results Within 6 Days

empowerDX$117.63160 rev

4y ago

23andMe Health-only Service - DNA Test with Personal Genetic Reports - Health Predispositions Carrier Status & Wellness Reports (Before You Buy See Important Test Info Below)

23andMe$143.661,586 rev

4y ago

23andMe+ Premium Advanced Ancestry & Health - DNA Test Kit Personal Genetic Insights Plus 1-Year Access to Exclusive Reports DNA Kit (Before You Buy See Important Test Info Below)

23andMe$116.064,788 rev

5y ago

What buyers say about apoe-e4 gene test

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use27%

“easy to operate”

Value For Money19%

“Great value”

Instructions/User Manual/Troubleshooting13%

“instructions were clear”

Gifting Purpose11%

“Great gift”

Advertised Vs Actual Product6%

“Exactly as advertised thank you”

Quality-Overall5%

“seems a great kit”

Accuracy-Overall5%

“Very accurate”

Assembly/Installation2%

“Easy to assemble and follow”

Health Monitoring2%

“insight to your health”

Connectivity-Overall1%

“theyve connected a couple times already”

What buyers complain about

Value For Money22%

“Not a good value”

Functionality-Overall15%

“Never received results”

Accuracy-Overall15%

“most wasn't accurate in the slightest”

Advertised Vs Actual Product8%

“Not accurate description”

Ease Of Use6%

“Not user friendly at all”

Measurement/Reading Accuracy5%

“A lot of the results were not accurate”

Natural Resource Wastage3%

“Waste”

Quality-Overall3%

“Garbage”

Durability3%

“Took 3 months for results”

Instructions/User Manual/Troubleshooting3%

“I followed the instructions exactly when I sent the first sample so I really don't even know why the wanted another one”

Top return reasons

Value For Money31%

Advertised Vs Actual Product22%

Certifications15%

Functionality-Overall6%

Age Suitability5%

Product Condition3%

Safety Standards3%

Leak-Proof2%