Is apigenin profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (66/100).

How competitive is the apigenin niche?

20 brands and 26 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in apigenin?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Side Effects. The return rate is 0.0%.

When does demand for apigenin peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the apigenin niche?

Listings span $9.95–$63.51; the average listing price is $25.52 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.

apigenin

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.52

avg listing price — sweet spot $15–$100

Market size

Great$1.6M

$1.6M/yr · 513K searches

Price range

Great$9.95–$63.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good616

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, apigenin is a $1.6M/yr Amazon United States market (513K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May. Verdict: Worth a look — 66/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

apigenin market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $1.5M–$2.0M; units × avg price
Conversion rate: 12.1%
Avg BSR: #998
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 1.0%
Avg brand age: 50 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

29%

Double Wood Supplements19%
Swanson19%
Momentous10%
Nutricost10%
DEAL SUPPLEMENT8%
Plus+Ultra4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -3.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Top apigenin search terms

apigenin328K/yr -9.4%13.1% conv.
apigenin supplement for sleep109K/yr +13.0%7.3% conv.
apigenin supplement24K/yr -16.6%7.5% conv.
apigenin 50mg12K/yr +53.5%13.9% conv.
apigenin powder8K/yr +9.8%3.0% conv.
apigenin 100mg5K/yr +78.2%11.3% conv.
apigenin l theanine8K/yr -51.2%8.3% conv.
apigen6K/yr -6.0%11.9% conv.
apigenin thorne3K/yr +105.7%12.8% conv.
apegenine sleep3K/yr -34.1%10.6% conv.

All search terms

Top apigenin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apigenin Supplement - 50mg per Capsule 120 Count (Powerful Bioflavonoid Found in Chamomile Tea for Relaxation Sleep and Mood) Senolytic Flavonols for Aging (Gluten Free) by Double Wood

Double Wood Supplements$23.444.4★1,906 rev

Swanson Apigenin Sleep and Relaxation Supplement Natural Support 90 Caps 50 mg (Packaging may Vary)

Swanson$17.124.4★1,904 rev

Momentous Apigenin Supplement - 50 mg per Capsule - NSF Certified for Sport - 60-Count

Momentous$22.694.4★176 rev

Nutricost Apigenin 50mg 180 Capsules - Non-GMO Gluten Free Vegan

Nutricost$21.644.4★403 rev

Apigenin 100mg Per Serving 240 Capsules Raw Plant Extract from Chamomile Flower Active Bioflavonoids & Antioxidants Sleep & Relaxation Supplement Non-GMO

DEAL SUPPLEMENT$22.994.4★680 rev

Newest

by launch date

Apigenin Supplement for Sleep - Relaxation & Cellular Support

EXHERBLABS$24.965 rev

4w ago

Vitamatic Apigenin 50mg per Capsule 120 Vegetarian Capsules Chamomile-Derived Bioflavonoid for Relaxation Sleep & Mood Support Senolytic Flavonoid for Healthy Aging Non-GMO Gluten Free

Vitamatic$9.9531 rev

3mo ago

Heartwen Liposomal Apigenin Supplement | 4-Month Supply Apigenin (Chamomile Flavonoid) | Supports Sleep & Calm | Sunflower Phospholipid Liposomes for Enhanced Absorption 50mg Capsules (120 Count)

Heartwen$19.9439 rev

5mo ago

Bronson Apigenin 50mg Apium Graveolens Once Daily Formula 90 Vegetarian Capsules

Bronson$14.4738 rev

7mo ago

Mindvance Apigenin 100mg with L-Theanine 200mg Supplement Capsules for Sleep Support Relaxation Clarity & Calm | Melatonin Free | 60 Vegan Capsules

Mindvance$21.9627 rev

7mo ago

What buyers say about apigenin

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality38%

“Helps me sleep”

Quality-Overall7%

“Excellent Product”

Magnesium6%

“I do recommend these magnesium pills”

Stress/Anxiety5%

“Really helps me relax”

Soothing Effect4%

“It helps me relax”

Ease Of Chewing/Swallowing3%

“The capsules are easy to take”

Vitamin3%

“Vitamin”

Value For Money3%

“Definitely worth the price”

Focus Enhancement3%

“helping us to improve our memory”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Sleep Quality31%

“Did not help with sleep”

Functionality-Overall13%

“Not effective”

Side Effects5%

“that was the only side effect we personally noticed”

Advertised Vs Actual Product4%

“Not as advertised”

Value For Money3%

“expensive”

Dosage3%

“only one capsule for serving”

Magnesium2%

“I read that too much magnesium can affect both blood pressure”

Stress/Anxiety2%

“Im generally anxious”

Product Condition1%

“Possibly tampered with”

Quality-Overall1%

“Poor quality control NOT safe to take”

Top return reasons

Functionality-Overall22%

Vitamin19%

Sleep Quality19%

Joint Pain16%

Regulates Digestion6%

Smell6%

Dosage6%

Acid Regulator/Stomach Ache Relief6%

Common questions

Is apigenin profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (66/100).
How competitive is the apigenin niche?: 20 brands and 26 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in apigenin?: Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Side Effects. The return rate is 0.0%.
When does demand for apigenin peak?: Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the apigenin niche?: Listings span $9.95–$63.51; the average listing price is $25.52 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.