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Anxiocalm

Anxiocalm shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49

Market size 44Growth 23Conversion 70Competition 21Returns 100Price range 89Avg price 95Brand share 0Review moat 70Quality gap 97
This niche Category average · 14,768 niches

Is Anxiocalm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Anxiocalm is a $230K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Anxiocalm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.2% over the last 90 days and 6.3% of searches end in a purchase.

$230K

revenue / yr

Units sold / yr8K
Search volume / yr-3.2%78K
Conversion rate6.3%
Avg price$46.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 30
Top-5 product click share74%
Open market0%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement69%
New entrants (1y)2· 1 succeeded
Avg rating3.8★
Avg reviews689

Top Anxiocalm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

$0$35K$69K$104K$138K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Terry Naturally54%
  • KALM36%
  • Boiron4%
  • KALM Bracelet3%
  • Flreaxmo3%

Anxiocalm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR6.3%Products13Brands5Top 5 Brands100%OOS Rate6.8%Rating3.8★Reviews689Avg BSR#625
2K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Anxiocalm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kalm with kava23K/yr
  • anxiocalm26K/yr
  • kalm19K/yr
  • anxiocalm by terry naturally4K/yr
  • anxio calm3K/yr
  • kalm kava2K/yr
  • kava kalm1K/yr

What reviews say buyers love and hate about Anxiocalm

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Stress/Anxiety19%

Stress reliever

Efficiency13%

they work quickly

Soothing Effect8%

Very relaxing

Sleep Quality6%

works good, calms and helps with sleep

Value For Money6%

well worth it

What buyers complain about

68% of reviews
Functionality-Overall23%

it does nothing

Stress/Anxiety17%

get stressed out so much

Strength7%

These arent super strong

Taste-Overall5%

Tastes like dirt

Quality-Overall5%

Cheap

Anxiocalm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
33%
2Wrist Fit
20%
3Size-Overall
17%
4Comfort-Overall
9%
5Functionality-Overall
7%

Common Anxiocalm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anxiocalm 53/100 on Amazon United States — Worth a look. The niche generates $230K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -3.2% over the last 90 days.
Search demand for Anxiocalm on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.