Skip to content

Anxiety Pen

Fail

Shoppers spend an estimated $4K a year here, so Anxiety Pen is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$4K/yr126K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
75%top-5 click share · 14 brands · 35 sellers

Flapen Score

Anxiety Pen against its category

The dotted line is the Health & Household average. Past it, Anxiety Pen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anxiety Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Anxiety Pen 126K times last year and spent an estimated $4K. The top 5 brands take 75% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
0.2%
Market size, estimated
$4Ka year
Top search term
anxiety pen99K searches a year

02 · Price

A sale here is worth $15.16.

Listings sell for $15.16 on average, from $7.22 to $48.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.16 that is $0 to $2K a year per listing.

Average price
$15.16inside the $15 to $100 sweet spot
Price range
$7.22–$48.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #533 within Aromatherapy. It carries 1,679 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
6.4%
Average rank
#533in Aromatherapy
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
1,679per listing
Listings tracked
14

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Anxiety Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

35

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

20%

  • Brand 130%
  • Brand 217%
  • Brand 316%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Anxiety Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.9× · 6 of 12 months tracked

Search terms

Top Anxiety Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anxiety pen99K/yr
  • cbd pen17K/yr
  • puffora6K/yr
  • puffora diffuser4K/yr

Reviews and returns

What reviews say buyers love and hate about Anxiety Pen

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Writing Experience”
14%of negative reviews mention “Ink Leakage”
0.6%of orders come back
“Leaking ink”
A buyer, on “Ink Leakage”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Anxiety Pen questions

Answered from the same tracked data.