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Antiseptic Skin Cleanser

Fail

The products selling today already average 4.8★, so Antiseptic Skin Cleanser is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$238K/yr236K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
64%top-5 click share · 14 brands · 160 sellers

Flapen Score

Antiseptic Skin Cleanser against its category

The dotted line is the Health & Household average. Past it, Antiseptic Skin Cleanser is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic Skin Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Antiseptic Skin Cleanser 236K times last year and spent an estimated $238K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Mar–Apr–Aug–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
10.0%
Market size, estimated
$238Ka year
Peak month
August13.0× the quietest month
Top search term
antiseptic skin cleanser71K searches a year

02 · Price

A sale here is worth $10.06.

Listings sell for $10.06 on average, from $4.08 to $29.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.06 that is $8K to $10K a year per listing.

Average price
$10.06under the $15 to $100 sweet spot
Price range
$4.08–$29.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #130 within Antibiotics & Antiseptics. It carries 8,564 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#130in Antibiotics & Antiseptics
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
8,564per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
82 months

Products

Top Antiseptic Skin Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

160

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

17%

  • Brand 135%
  • Brand 218%
  • Brand 317%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 17%)

Demand

Antiseptic Skin Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, Aug, Nov, Dec · busiest ÷ quietest = 13.0×

Search terms

Top Antiseptic Skin Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antiseptic skin cleanser71K/yr
  • antiseptic soap47K/yr
  • topical antimicrobials29K/yr
  • jabon antibacterial para cirugia26K/yr
  • antiseptic wash16K/yr
  • medical soap10K/yr
  • antibacterial soap for surgery6K/yr
  • antiseptic cleanser6K/yr
  • jabn antisptico6K/yr
  • antiseptic wound wash5K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptic Skin Cleanser

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.3%of orders come back
“Gross smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Antiseptic Skin Cleanser questions

Answered from the same tracked data.