Antiseptic Mouthwash

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

9.8%

Market size, estimated

$1.2Ma year

Peak month

May2.1× the quietest month

Top search term

antiseptic mouthwash240K searches a year

Listings sell for $12.02 on average, from $4.39 to $39.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $12.02 that is $24K to $30K a year per listing.

Average price

$12.02under the $15 to $100 sweet spot

Price range

$4.39–$39.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$24K–$30K

Returns

0.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #46 within Mouthwash. It carries 10,323 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#46in Mouthwash

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

10,323per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

76 months