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Antiseptic

Fail

Prices span $3.51–$13.42, mostly outside the sweet spot, so Antiseptic is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$69K/yr117K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
77%top-5 click share · 6 brands · 85 sellers

Flapen Score

Antiseptic against its category

The dotted line is the Health & Household average. Past it, Antiseptic is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic market on Amazon at a glance

Shoppers on Amazon United States searched for Antiseptic 117K times last year and spent an estimated $69K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
8.6%
Market size, estimated
$69Ka year
Peak month
June1.7× the quietest month
Top search term
antiseptic50K searches a year

02 · Price

A sale here is worth $6.84.

Listings sell for $6.84 on average, from $3.51 to $13.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $6.84 that is $7K to $9K a year per listing.

Average price
$6.84under the $15 to $100 sweet spot
Price range
$3.51–$13.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$9K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Antibiotics & Antiseptics. It carries 15,121 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Antibiotics & Antiseptics
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
15,121per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Antiseptic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

85

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Antiseptic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Antiseptic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antiseptic50K/yr
  • antibiotics & antiseptics21K/yr
  • first aid antiseptic8K/yr
  • antiseptic liquid10K/yr
  • savlon antiseptic liquid7K/yr
  • wound disinfectant6K/yr
  • antiseptic solution4K/yr
  • bandaid antiseptic cleansing liquid3K/yr
  • band aid antiseptic3K/yr
  • band aid antiseptic cleansing liquid4K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptic

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.1%of orders come back
“A little expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Antiseptic questions

Answered from the same tracked data.