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Antifungal Mouthwash Thrush

Fail

Demand is soft, at -29.4% this quarter, so Antifungal Mouthwash Thrush is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$76K/yr105K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
53%top-5 click share · 18 brands · 98 sellers

Flapen Score

Antifungal Mouthwash Thrush against its category

The dotted line is the Health & Household average. Past it, Antifungal Mouthwash Thrush is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antifungal Mouthwash Thrush market on Amazon at a glance

Shoppers on Amazon United States searched for Antifungal Mouthwash Thrush 105K times last year and spent an estimated $76K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
4.2%
Market size, estimated
$76Ka year
Peak month
January4.1× the quietest month
Top search term
antifungal mouthwash20K searches a year

02 · Price

A sale here is worth $17.04.

Listings sell for $17.04 on average, from $6.95 to $39.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.04 that is $2K to $4K a year per listing.

Average price
$17.04inside the $15 to $100 sweet spot
Price range
$6.95–$39.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #91 within Mouthwash. It carries 8,836 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#91in Mouthwash
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
8,836per listing
Listings tracked
28

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
84 months

Products

Top Antifungal Mouthwash Thrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

98

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

21%

  • Brand 122%
  • Brand 218%
  • Brand 318%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Antifungal Mouthwash Thrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Search terms

Top Antifungal Mouthwash Thrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antifungal mouthwash20K/yr
  • thrush mouthwash10K/yr
  • anti fungal mouthwash for candida6K/yr
  • oral thrush mouthwash7K/yr
  • mouthwash for thrush4K/yr
  • candida mouthwash4K/yr
  • antifungal mouthwash thrush18K/yr
  • best mouthwash for oral thrush8K/yr
  • miracle mouthwash for thrush7K/yr
  • antifungal mouthwash for thrush3K/yr

Reviews and returns

What reviews say buyers love and hate about Antifungal Mouthwash Thrush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Value For Money”
0.4%of orders come back
“Expensive”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Antifungal Mouthwash Thrush questions

Answered from the same tracked data.