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antifungal mouthwash thrush

Skip it

Soft demand (-29.4% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 10Conversion 52Competition 54Returns 98Price range 75Avg price 80Brand share 52Review moat 22Quality gap 43

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$17.04

avg listing price — sweet spot $15–$100

Price range

Great$6.95–$39.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,835.64

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 105K searches

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, antifungal mouthwash thrush is a $76K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

antifungal mouthwash thrush market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$68K–$85K
units × avg price
Conversion rate
4.2%
Avg BSR
#91
Page quality
0%
Prime
100%
Sponsored
82%
Out of stock
10.0%
Avg brand age
84 months
Avg seller age
155 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

98

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

21%

  • MouthFlora22%
  • CloSYS18%
  • Iotech International18%
  • Colgate9%
  • Aquaflora6%
  • Oral-B5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.
12K8KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Top antifungal mouthwash thrush search terms

  • antifungal mouthwash20K/yr
  • thrush mouthwash10K/yr
  • anti fungal mouthwash for candida6K/yr
  • oral thrush mouthwash7K/yr
  • mouthwash for thrush4K/yr
  • candida mouthwash4K/yr
  • antifungal mouthwash thrush18K/yr
  • best mouthwash for oral thrush8K/yr
  • miracle mouthwash for thrush7K/yr
  • antifungal mouthwash for thrush3K/yr
All search terms

Top antifungal mouthwash thrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$11K20%$15K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about antifungal mouthwash thrush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Also, exactly as advertised and quality made”

Breathability11%

“Freshens breath”

Efficiency10%

“Works pretty well”

Value For Money8%

“Money well spent”

Cleansing7%

“Mouth feels clean”

Advertised Vs Actual Product7%

“As advertised”

Tooth Sensitivity6%

“Great for gums”

Moist/Dry4%

“Very hydrating”

Oral Hygiene3%

“This stuff is really good for your teeth and your gums”

Tooth Brightening3%

“Great for my teeth”

What buyers complain about

Value For Money8%

“Expensive”

Ease Of Use7%

“Impossible to open bottle”

Leak-Proof7%

“leaked everywhere”

Functionality-Overall5%

“Not much effective”

Moist/Dry4%

“Very Drying”

Allergies4%

“Allergic”

Ingredients-Overall4%

“harder-to-get ingredients from a smaller company”

Taste-Overall3%

“Completely tasteless”

Sensitivity-Overall3%

“It is very sensitive”

Breathability3%

“Dont use this to freshen breath”

Top return reasons

Leak-Proof42%
Advertised Vs Actual Product9%
Size-Overall9%
Value For Money8%
Functionality-Overall6%
Ingredients-Overall3%
Moist/Dry3%
Defective Material/Parts2%
Stain Resistance2%
Product Condition2%

Common questions

Is antifungal mouthwash thrush profitable to sell on Amazon United States?
The niche generates $76K/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (46/100).
How competitive is the antifungal mouthwash thrush niche?
18 brands and 98 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in antifungal mouthwash thrush?
Top complaints mined from reviews: Value For Money, Ease Of Use, Leak-Proof. The return rate is 0.4%.
When does demand for antifungal mouthwash thrush peak?
Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 4.1× the quietest.
What does it cost to enter the antifungal mouthwash thrush niche?
Listings span $6.95–$39.72; the average listing price is $17.04 (sweet spot $15–$100). The average incumbent carries 8,836 reviews — the moat a new listing must climb.