antifungal lotion
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.93avg listing price — sweet spot $15–$100
Price range
Great$6.70–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,959.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 32K searches
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, antifungal lotion is a $77K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
antifungal lotion market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
73
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
8%
- Medline Remedy70%
- McKesson9%
- SimplyVital4%
- PHARMBANNER3%
- Gold Bond3%
- Roycederm3%
- Open — no brand owns it (4 brands, 8%)
Demand
Weekly Amazon search volume, last 20 weeks — +6.2% search growth over the last 90 days.Top antifungal lotion search terms
- antifungal lotion16K/yr
- remedy antifungal cream5K/yr
- remedy antifungal ointment3K/yr
- medline antifungal cream3K/yr
- antifungal moisturizer3K/yr
- medline remedy antifungal cream2K/yr
Top antifungal lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medline Remedy Clinical Antifungal Cream 4 FL OZ 1 EA
Medline Remedy$13.144.7★493 rev
Medline Remedy Clinical Antifungal Ointment 2.5 oz. Effective Treatment for Athletes Foot & Ringworm Single Tube
Medline Remedy$9.584.6★2,251 rev
Medline Remedy Olivamine Antifungal Cream White 4 fl oz
Medline Remedy$10.944.5★3,071 rev
McKesson Antifungal Cream 2% Miconazole Nitrate - Relieves Itching Burning Cracking from Jock Itch Ringworm and Athlete Foot - 4 oz. 1 Count
McKesson$8.614.5★9,332 rev
Medline Remedy Essentials Antifungal Cream with Zinc Oxide - 4 oz. Each
Medline Remedy$7.994.5★19 rev
Newest
by launch dateMedline Remedy Essentials Antifungal Cream with Zinc Oxide - 4 oz. Each
Medline Remedy$7.9919 rev
Tinea Versicolor Relief Cream & Soap Kit - Helps with Tinea Versicolor Fungal Skin Conditions Soothes Cleanses and Restores Skin Health
Roycederm$34.36266 rev
Antifungal Cream for Jock Itch Ringworm Psoriasis & Athletes Foot Extra Strength Relief for Itchy Burning Skin Fast-Acting Formula for Tinea Cruris Tinea Versicolor & Skin Irritations
PHARMBANNER$20.08311 rev
KESMEDIK Tea Tree Oil Balm for Skin Soothes Itching Rashes & Dry Skin Antifungal Defense for Athletes Foot Jock Itch Chafing Bug Bites & Eczema Natural Effective & Safe for All Ages
KESMEDIK$16.031,231 rev
Medline Remedy Clinical Antifungal Cream 4 FL OZ 1 EA
Medline Remedy$13.14493 rev
Trending
90-day click momentumMedline Remedy Essentials Antifungal Cream with Zinc Oxide - 4 oz. Each
Medline Remedy$7.994.5★
SimplyVital 1% Clotrimazole Antifungal Cream - Treats Most Athletes Foot Jock Itch Ringworm - Athletes Foot Treatment Anti Fungal Cream for Skin Ring Worm Medication for Humans 2oz
SimplyVital$26.614.3★
KESMEDIK Tea Tree Oil Balm for Skin Soothes Itching Rashes & Dry Skin Antifungal Defense for Athletes Foot Jock Itch Chafing Bug Bites & Eczema Natural Effective & Safe for All Ages
KESMEDIK$16.034.6★
Antifungal Cream for Jock Itch Ringworm Psoriasis & Athletes Foot Extra Strength Relief for Itchy Burning Skin Fast-Acting Formula for Tinea Cruris Tinea Versicolor & Skin Irritations
PHARMBANNER$20.084.5★
Tinea Versicolor Relief Cream & Soap Kit - Helps with Tinea Versicolor Fungal Skin Conditions Soothes Cleanses and Restores Skin Health
Roycederm$34.364.5★
What buyers say about antifungal lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, works quickly”
“It does work”
“Fair price”
“has no bad odor”
“As advertised”
“irritation is gone”
“Stopped the itching”
“Actually came handy”
“Absorbs well”
“I also like that it helps moisturize”
What buyers complain about
“Not effective”
“Irritating”
“Very strong smell”
“It's pricey”
“The jar is actually very small”
“The bottle leaked out into the packaging”
“The description is deceptive”
“Breaks very easy”
“Its sort of dry or waxy”
“Athlete's foot got worse”
Top return reasons
Common questions
- Is antifungal lotion profitable to sell on Amazon United States?
- The niche generates $77K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the antifungal lotion niche?
- 10 brands and 73 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in antifungal lotion?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.3%.
- What does it cost to enter the antifungal lotion niche?
- Listings span $6.70–$39.34; the average listing price is $17.93 (sweet spot $15–$100). The average incumbent carries 4,960 reviews — the moat a new listing must climb.