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Antidepressants

Fail

The top 5 brands take 98% of clicks, so Antidepressants is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$309K/yr183K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
78%top-5 click share · 6 brands · 618 sellers

Flapen Score

Antidepressants against its category

The dotted line is the Health & Household average. Past it, Antidepressants is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antidepressants market on Amazon at a glance

Shoppers on Amazon United States searched for Antidepressants 183K times last year and spent an estimated $309K. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
9.4%
Market size, estimated
$309Ka year
Peak month
September3.5× the quietest month
Top search term
stress calm34K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $8.54 to $41.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $17.96 that is $22K to $27K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$8.54–$41.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$22K–$27K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Single Homeopathic Remedies. It carries 5,983 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#142in Single Homeopathic Remedies
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,983per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Antidepressants products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

$0$31K$62K$93K$124K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

618

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Boiron74%
  • LifeSeasons9%
  • Laki Naturals7%
  • OLLY5%
  • Futurebiotics3%
  • Happy Healthy Hippie2%
  • Open — no brand owns it (0%)

Demand

Antidepressants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.5×

Search terms

Top Antidepressants search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stress calm34K/yr
  • antidepressants24K/yr
  • boiron stress calm17K/yr
  • anti depressant15K/yr
  • stress calm boiron10K/yr
  • flight anxiety essentials11K/yr
  • antidepressants for women11K/yr
  • clordiazepoxido cubano9K/yr
  • sedative6K/yr
  • homeopathic anxiety relief6K/yr

Reviews and returns

What reviews say buyers love and hate about Antidepressants

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Stress/Anxiety”
17%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not seem to be effective”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Antidepressants questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data