antibiotic ointment
Worth a lookShows searches that convert (19.9% search→purchase), but prices mostly outside the sweet spot ($4.08–$11.64) keeps it on the watch list.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.8M searches
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,176.61avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.15avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.08–$11.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, antibiotic ointment is a $2.5M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
antibiotic ointment market data
- Units sold / yr
- 300K–400K
- avg 12,500–15,000/product
- Revenue / yr
- $2.1M–$2.9M
- units × avg price
- Conversion rate
- 19.9%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 91 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
87
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Neosporin21%
- Globe20%
- Thera Care19%
- Amazon Basic Care15%
- Johnson & Johnson10%
- CareAll8%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.6×
Top antibiotic ointment search terms
- antibiotic ointment662K/yr
- triple antibiotic ointment547K/yr
- antibiotic cream133K/yr
- triple antibiotic55K/yr
- triple antibiotic cream47K/yr
- ointment for wounds43K/yr
- antibacterial ointment41K/yr
- antibacterial cream38K/yr
- first aid cream33K/yr
- antiseptic cream26K/yr
Top antibiotic ointment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TheraCare Triple Antibiotic Ointment 1 oz Tube
Thera Care$4.084.8★4,326 rev
Globe Triple Antibiotic Ointment 1.0 oz (4 Pack) First Aid Ointment for Minor Scrapes Cuts and Burns to Help Prevent Infection Compare to the Active Ingredients of the Leading Brand.
Globe$7.364.8★13,250 rev
Neosporin Original First Aid Antibiotic Ointment for Wounds Infection Protection Treatment Germ-Killing Formula Helps Minimize Appearance Of Scars for Minor Cuts Scrapes Burns 1 Oz
Neosporin$8.684.8★26,638 rev
Amazon Basic Care First Aid Triple Antibiotic Ointment Treats Minor Cuts Scrapes and Burns 2 Ounces
Amazon Basic Care$5.474.7★6,563 rev
Neosporin Original First Aid Triple Antibiotic Ointment with Bacitracin Zinc for Infection Protection Wound Care Treatment & Helps Minimize the Appearance of Scars for Minor Wounds .5 oz
Johnson & Johnson$4.844.8★44,498 rev
Newest
by launch date
Neosporin + Lidocaine First Aid Triple Antibiotic Ointment Fast-Acting Maximum Strength Topical Pain Relief 24-Hour Infection Protection that Numbs Away the Pain for Minor Wound Care 1 oz
Neosporin$9.85210 rev
Bacitracin Antibiotic Ointment with Zinc USP - 1 oz Topical Antibiotic First Aid Ointment - Helps Prevent Infection in Minor Cuts Scrapes and Burns
TenderGentle$5.811,241 rev
Bactine MAX Antibiotic + Pain Relieving Ointment - Antibiotic Ointment with Lidocaine - Pain + Itch Relief for Minor Cuts & Scrapes & Burns - Lidocaine Numbing Cream - 0.5oz
Bactine$5.331,365 rev
CareAll Triple Antibiotic Ointment 1.0 oz (4 Pack) First Aid Ointment for Minor Scrapes Cuts and Burns to Help Prevent Infection Compare to The Active Ingredients of The Leading Brand
CareAll$7.4511,337 rev
CareAll Triple Antibiotic Ointment (25 Pack) 0.9gr Foil Packet. First Aid Ointment That Prevents Infection in Minor Scrapes Cuts and Burns
CareAll$5.262,608 rev
Trending
90-day click momentumNeosporin + Lidocaine First Aid Triple Antibiotic Ointment Fast-Acting Maximum Strength Topical Pain Relief 24-Hour Infection Protection that Numbs Away the Pain for Minor Wound Care 1 oz
Neosporin$9.854.8★
Globe (3 Pack 1oz Triple Antibiotic Ointment First Aid Ointment for Minor Scratches and Wounds and Prevents Infection Compare to The Active Ingredients of Leading Brand (3 Pack)
Globe$6.024.8★
Amazon Basic Care First Aid Antibiotic + Burn Relief Maximum Strength Triple Antibiotic Ointment for Minor Cuts Scrapes Infection Protection 1 ounce (Pack of 1)
Amazon Basic Care$4.804.7★
TheraCare Triple Antibiotic Ointment 1 oz Tube
Thera Care$4.084.8★
Bacitracin Antibiotic Ointment with Zinc USP - 1 oz Topical Antibiotic First Aid Ointment - Helps Prevent Infection in Minor Cuts Scrapes and Burns
TenderGentle$5.814.8★
What buyers say about antibiotic ointment
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Value”
“Very good, super quality, very helpful, arrived on time”
“As advertised”
“It works quickly”
“Quick and easy”
“Great for cuts”
“Great size”
“helps skin heal smoothly”
“It works well as an antibiotic ointment when trying to prevent infection or get rid of an infected cut or sore”
“Really good for my allergies”
What buyers complain about
“Itching”
“was very painful”
“A small tube”
“at a Way Better Price”
“wrong review by mistake great product”
“didn't work”
“The description is very misleading”
“Not usable”
“It does feel a bit greasy after applying”
“Liquid was chunky”
Top return reasons
Common questions
- Is antibiotic ointment profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the antibiotic ointment niche?
- 9 brands and 87 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in antibiotic ointment?
- Top complaints mined from reviews: Allergies, Pain Relief-Overall, Size-Overall. The return rate is 0.1%.
- When does demand for antibiotic ointment peak?
- Demand peaks in Sep; the busiest month runs 2.6× the quietest.
- What does it cost to enter the antibiotic ointment niche?
- Listings span $4.08–$11.64; the average listing price is $7.15 (sweet spot $15–$100). The average incumbent carries 10,177 reviews — the moat a new listing must climb.