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Antibiotic Ointment

Antibiotic Ointment shows searches that convert (19.9% search→purchase), but prices mostly outside the sweet spot ($4.08–$11.64) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49

Market size 95Growth 35Conversion 100Competition 27Returns 100Price range 0Avg price 20Brand share 31Review moat 22Quality gap 14
This niche Category average · 14,768 niches

Is Antibiotic Ointment profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Antibiotic Ointment is a $2.5M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.

Antibiotic Ointment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.4% over the last 90 days and 19.9% of searches end in a purchase.

$2.5M

revenue / yr

Units sold / yr400K
Search volume / yr+8.4%1.8M
Conversion rate19.9%
Avg price$7.15

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 87
Top-5 product click share69%
Open market14%
Avg brand age91 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)1· 1 succeeded
Avg rating4.8★
Avg reviews10,177

Top Antibiotic Ointment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

$0$125K$249K$374K$498K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

87

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Neosporin21%
  • Globe20%
  • Thera Care19%
  • Amazon Basic Care15%
  • Johnson & Johnson10%
  • CareAll8%
  • Open — no brand owns it (3 brands, 6%)

Antibiotic Ointment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR19.9%Products18Brands9Top 5 Brands86%OOS Rate0.0%Rating4.8★Reviews10,177Avg BSR#44
80K60KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.6×

Top Antibiotic Ointment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • antibiotic ointment662K/yr
  • triple antibiotic ointment547K/yr
  • antibiotic cream133K/yr
  • triple antibiotic55K/yr
  • triple antibiotic cream47K/yr
  • ointment for wounds43K/yr
  • antibacterial ointment41K/yr
  • antibacterial cream38K/yr
  • first aid cream33K/yr
  • antiseptic cream26K/yr

What reviews say buyers love and hate about Antibiotic Ointment

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Value For Money21%

Amazing Value

Quality-Overall19%

Very good, super quality, very helpful, arrived on time

Advertised Vs Actual Product11%

As advertised

Efficiency10%

It works quickly

Ease Of Use6%

Quick and easy

What buyers complain about

54% of reviews
Allergies9%

Itching

Pain Relief-Overall9%

was very painful

Size-Overall8%

A small tube

Value For Money7%

at a Way Better Price

Quality-Overall5%

wrong review by mistake great product

Antibiotic Ointment return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
25%
2Value For Money
23%
3Functionality-Overall
16%
4Size-Overall
8%
5Leak-Proof
5%

Common Antibiotic Ointment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Antibiotic Ointment 50/100 on Amazon United States — Worth a look. The niche generates $2.5M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +8.4% over the last 90 days.
Search demand for Antibiotic Ointment on Amazon United States peaks in Sep, where the busiest month runs 2.6× the quietest.