Antibacterial Mouthwash

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.

Searches, last 12 months

419K

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

4.7%

Market size, estimated

$284Ka year

Peak month

March1.4× the quietest month

Top search term

cepacol mouthwash126K searches a year

Listings sell for $14.41 on average, from $4.39 to $39.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $14.41 that is $7K to $11K a year per listing.

Average price

$14.41under the $15 to $100 sweet spot

Price range

$4.39–$39.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

0.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #126 within Mouthwash. It carries 7,356 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

91%

Out of stock, average day

10.7%

Average rank

#126in Mouthwash

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

7,356per listing

Listings tracked

35

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

74 months