Anti Lice Shampoo
FailShoppers spend an estimated $50K a year here, so Anti Lice Shampoo is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $50K/yr24K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 51 sellers
Flapen Score
Anti Lice Shampoo against its category
The dotted line is the Health & Household average. Past it, Anti Lice Shampoo is stronger. Inside it, weaker.
Market
The Anti Lice Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Anti Lice Shampoo 24K times last year and spent an estimated $50K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $50Ka year
- Peak month
- September4.9× the quietest month
- Top search term
- anti lice shampoo kids9K searches a year
02 · Price
A sale here is worth $20.50.
Listings sell for $20.50 on average, from $8.12 to $36.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.50 that is $0 to $2K a year per listing.
- Average price
- $20.50inside the $15 to $100 sweet spot
- Price range
- $8.12–$36.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Lice Treatments. It carries 3,357 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Lice Treatments
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 3,357per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Anti Lice Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
51
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
5%
- Brand 151%
- Brand 215%
- Brand 314%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (2 brands, 5%)
Demand
Anti Lice Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 4.9×
Search terms
Top Anti Lice Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anti lice shampoo kids9K/yr
- lice shield5K/yr
- lice shield shampoo8K/yr
- permethrin shampoo for humans2K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Lice Shampoo
We read the reviews and the return reasons for every product selling here.
“not as effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Lice Shampoo questions
Answered from the same tracked data.