Anti Itch Wipes
FailThe top 5 brands take 97% of clicks, so Anti Itch Wipes is a Fail.
- Flapen Score
- 36 / 100Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 4936
- Market size
- $57K/yr42K searches / yr
- 90-day growth
- +10.2%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 42 sellers
Flapen Score
Anti Itch Wipes against its category
The dotted line is the Health & Household average. Past it, Anti Itch Wipes is stronger. Inside it, weaker.
Market
The Anti Itch Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Anti Itch Wipes 42K times last year and spent an estimated $57K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +10.2%
- Conversion, latest week
- 15.6%
- Market size, estimated
- $57Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- vagisil anti itch wipes9K searches a year
02 · Price
A sale here is worth $8.76.
Listings sell for $8.76 on average, from $2.97 to $17.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $8.76 that is $4K to $7K a year per listing.
- Average price
- $8.76under the $15 to $100 sweet spot
- Price range
- $2.97–$17.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Feminine Care. It carries 9,182 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #96in Feminine Care
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 9,182per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Anti Itch Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
42
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
1%
- Brand 176%
- Brand 29%
- Brand 38%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Anti Itch Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Anti Itch Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vagisil anti itch wipes9K/yr
- anti itch wipes for women7K/yr
- vagisil wipes for women anti itch5K/yr
- anti itch wipes5K/yr
- yeast infection wipes5K/yr
- vaginal burning5K/yr
- yeast infection wipes for women3K/yr
- vaginal irritation treatment3K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Itch Wipes
We read the reviews and the return reasons for every product selling here.
“the itch is insane”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Itch Wipes questions
Answered from the same tracked data.









