anti itch wipes
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.76avg listing price — sweet spot $15–$100
Review moat
Bad9,182.07avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$57K$57K/yr · 42K searches
Price range
Bad$2.97–$17.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anti itch wipes is a $57K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
anti itch wipes market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
42
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
1%
- Vagisil76%
- Monistat9%
- The Honey Pot Company8%
- AZO2%
- Eczema Flare Wipes2%
- vH essentials2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +10.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top anti itch wipes search terms
- vagisil anti itch wipes9K/yr
- anti itch wipes for women7K/yr
- vagisil wipes for women anti itch5K/yr
- anti itch wipes5K/yr
- yeast infection wipes5K/yr
- vaginal burning5K/yr
- yeast infection wipes for women3K/yr
- vaginal irritation treatment3K/yr
Top anti itch wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vagisil Wipes Anti-Itch Medicated Feminine Vaginal Wipes Maximum Strength Instant Relief 20 Wipes (Pack of 1)
Vagisil$6.514.7★23,904 rev
Vagisil Anti-Itch Medicated Feminine Intimate Wipes for Women Maximum Strength Gynecologist Tested 12 Wipes (Pack of 3)
Vagisil$12.854.7★4,797 rev
Vagisil Anti-Itch Medicated Feminine Intimate Wipes for Women Maximum Strength Gynecologist Tested 12 Wipes (Pack of 1)
Vagisil$4.614.7★7,684 rev
Vagisil Wipes Anti-Itch Medicated Feminine Vaginal Wipes Maximum Strength Instant Relief 20 Wipes (Pack of 3)
Vagisil$16.584.7★23,904 rev
The Honey Pot Company - Anti-Itch Soothing Feminine Wipes - At Home or On the Go Medicated for Temporary Relief of Itching and Discomfort - Maximum Strength - 30 ct.
The Honey Pot Company$12.864.6★699 rev
Newest
by launch date
AZO Yeast Plus Dual Homeopathic Yeast Infection Symptom Relief for WomenVaginal Itching & Burning + Odor & Discharge Intimate Health Tablets 2 Pack (60 Count x2) from the #1 Vaginal Health Brand!
AZO$14.061,247 rev
Vagisil pH Balance Daily Freshening Wipes for Feminine Hygiene in Resealable Pouch Gynecologist Tested & Hypoallergenic 20 Wipes (Pack of 1)
Vagisil$2.972,431 rev
vH essentials Feminine Cleansing Wipes 32 ct. pH Balanced Prebiotics Tea Tree & Aloe Soothing Witch Hazel Odor-Blocking Formula Vaginal and Perianal Care Paraben Alcohol and Fragrance-Free
vH essentials$5.861,501 rev
Monistat Maintain Boric Acid Feminine Wipes Fragrance-Free Non-Irritating and pH-Balanced Wipes for Women Individually Wrapped Feminine Care 12 Count
Monistat$5.742,190 rev
Ever Ready First Aid Sting Relief Wipes 100 Count
Ever Ready First Aid$7.83528 rev
Trending
90-day click momentumEver Ready First Aid Sting Relief Wipes 100 Count
Ever Ready First Aid$7.834.7★
Vagisil Anti-Itch Medicated Feminine Intimate Wipes for Women Maximum Strength Gynecologist Tested 12 Wipes (Pack of 3)
Vagisil$12.854.7★
Vagisil Wipes for All Over Cleaning Health Detox Formulated with Essential Oils 20 Wipes in a Re-Sealable Pouch (Pack of 1)
Vagisil$4.914.7★
Monistat Maintain Boric Acid Feminine Wipes Fragrance-Free Non-Irritating and pH-Balanced Wipes for Women Individually Wrapped Feminine Care 12 Count
Monistat$5.744.6★
Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz
Monistat$5.104.6★
What buyers say about anti itch wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Works well”
“Relieves itch”
“They are so much better then the creams”
“Good value for the money”
“Works as promised”
“No irritation”
“Good clean,”
“are very convenient to keep on hand for on-the-go use”
“Light fragrance”
“The softness is great”
What buyers complain about
“the itch is insane”
“Didn't do the job”
“scent too strong”
“all the wipes dried up”
“Didn't meet my expectation as to the size”
“burning sensation shortly after wiping”
“Second of all, I opened a packet and it was 40% dried up, not sure how old this is, etc.,”
“discomfort- burning feeling”
“The first ingredient on the label is the exact strain of yeast you're trying to get rid of”
“What a waste of money”
Top return reasons
Common questions
- Is anti itch wipes profitable to sell on Amazon United States?
- The niche generates $57K/yr across 14 tracked products. 90-day search growth is +10.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the anti itch wipes niche?
- 7 brands and 42 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in anti itch wipes?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
- When does demand for anti itch wipes peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the anti itch wipes niche?
- Listings span $2.97–$17.02; the average listing price is $8.76 (sweet spot $15–$100). The average incumbent carries 9,182 reviews — the moat a new listing must climb.