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Anti Itch Wipes

Fail

The top 5 brands take 97% of clicks, so Anti Itch Wipes is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$57K/yr42K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
80%top-5 click share · 7 brands · 42 sellers

Flapen Score

Anti Itch Wipes against its category

The dotted line is the Health & Household average. Past it, Anti Itch Wipes is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Itch Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Itch Wipes 42K times last year and spent an estimated $57K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
15.6%
Market size, estimated
$57Ka year
Peak month
October1.3× the quietest month
Top search term
vagisil anti itch wipes9K searches a year

02 · Price

A sale here is worth $8.76.

Listings sell for $8.76 on average, from $2.97 to $17.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $8.76 that is $4K to $7K a year per listing.

Average price
$8.76under the $15 to $100 sweet spot
Price range
$2.97–$17.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$4K–$7K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Feminine Care. It carries 9,182 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Feminine Care
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
9,182per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Anti Itch Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

42

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

1%

  • Brand 176%
  • Brand 29%
  • Brand 38%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Anti Itch Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Anti Itch Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vagisil anti itch wipes9K/yr
  • anti itch wipes for women7K/yr
  • vagisil wipes for women anti itch5K/yr
  • anti itch wipes5K/yr
  • yeast infection wipes5K/yr
  • vaginal burning5K/yr
  • yeast infection wipes for women3K/yr
  • vaginal irritation treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Itch Wipes

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Efficiency”
13%of negative reviews mention “Allergies”
0.1%of orders come back
“the itch is insane”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Anti Itch Wipes questions

Answered from the same tracked data.